Dallas Cowboys Backpack
FailShoppers spend an estimated $19K a year here, so Dallas Cowboys Backpack is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $19K/yr32K searches / yr
- 90-day growth
- +32.7%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 14 sellers
Flapen Score
Dallas Cowboys Backpack against its category
The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys Backpack is stronger. Inside it, weaker.
Market
The Dallas Cowboys Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Dallas Cowboys Backpack 32K times last year and spent an estimated $19K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +32.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $19Ka year
- Peak month
- August6.1× the quietest month
- Top search term
- dallas cowboys backpack22K searches a year
02 · Price
A sale here is worth $43.42.
Listings sell for $43.42 on average, from $7.28 to $239.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $43.42 that is $0 to $4K a year per listing.
- Average price
- $43.42inside the $15 to $100 sweet spot
- Price range
- $7.28–$239.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #223 within Bags, Packs & Accessories. It carries 1,424 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 89%
- Out of stock, average day
- 5.1%
- Average rank
- #223in Bags, Packs & Accessories
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,424per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Dallas Cowboys Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FOCO NFL Officially Licensed Football Team Color Primary Logo 2 Tone Big Logo Color Block School Bag Travel Backpack - Dallas Cowboys
- Price
- $32.65
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago

Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size
- Price
- $35.06
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 4y ago

Denco Dallas Cowboys Ultimate Fan Backpack -Ideal for School Travel or Game Day
- Price
- $38.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

FOCO Dallas Cowboys NFL Colorblock Action Backpack
- Price
- $38.95
- Rating
- 4.5/5
- Reviews
- 1,090
- Age
- 4y ago

FOCO Dallas Cowboys NFL Action Backpack
- Price
- $29.10
- Rating
- 4.6/5
- Reviews
- 8,201
- Age
- 9y ago
Trending
estimated 90-day click momentum
Miodoem Backpack for Boys Girls Sports Backpack Suitable For School Use Gift For Men Women Fans
- Price
- $29.90
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3mo ago

Proformance Home NFL Dallas Cowboys Backpack Triple Stripe Wordmark Design with Keychain
- Price
- $66.29
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 1mo ago

Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size
- Price
- $35.06
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 4y ago

Littlearth NFL Dallas Cowboys Clear Envelope Purse with Black Fashion Strap Team Color 10 x 6.5 x 0.5
- Price
- $24.05
- Rating
- 3.8/5
- Reviews
- 616
- Age
- 5y ago

Littlearth NFL Dallas Cowboys Clear Crossbody Carryall Team Color 12 x 12 x 6
- Price
- $12.79
- Rating
- 4.5/5
- Reviews
- 1,925
- Age
- 11y ago
Newest
by launch date
Proformance Home NFL Dallas Cowboys Backpack Triple Stripe Wordmark Design with Keychain
- Price
- $66.29
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 1mo ago

Miodoem Backpack for Boys Girls Sports Backpack Suitable For School Use Gift For Men Women Fans
- Price
- $29.90
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3mo ago

Denco Dallas Cowboys Ultimate Fan Backpack -Ideal for School Travel or Game Day
- Price
- $38.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

FOCO NFL Officially Licensed Unisex Team Color Football Primary Logo Wordmark Drawstring Backpack With Zippered Pocket - Dallas Cowboys
- Price
- $20.19
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 1y ago

FOCO NFL Officially Licensed Football Team Color Primary Logo 2 Tone Big Logo Color Block School Bag Travel Backpack - Dallas Cowboys
- Price
- $32.65
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
14
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 94%
Open market
4%
- FOCO55%
- Littlearth18%
- Denco14%
- Miodoem4%
- Vera Bradley3%
- Proformance Home2%
- Open — no brand owns it (4 brands, 4%)
Demand
Dallas Cowboys Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Dallas Cowboys Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dallas cowboys backpack22K/yr
- cowboys backpack6K/yr
- dallas cowboys backpack for men3K/yr
Reviews and returns
What reviews say buyers love and hate about Dallas Cowboys Backpack
We read the reviews and the return reasons for every product selling here.
“Used less than a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dallas Cowboys Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









