Dallas Cowboys
MaybeProducts sell for $25.38 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Dallas Cowboys is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 8,101 Sports & Outdoors niches · +11 vs the category median of 4758
- Market size
- $1.9M/yr5.1M searches / yr
- 90-day growth
- +28.4%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 24 sellers
Flapen Score
Dallas Cowboys against its category
The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys is stronger. Inside it, weaker.
Market
The Dallas Cowboys market on Amazon at a glance
Shoppers on Amazon United States searched for Dallas Cowboys 5.1M times last year and spent an estimated $1.9M. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 5.1M
- Growth, 90 days vs prior 90
- +28.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $1.9Ma year
- Peak month
- December18.9× the quietest month
- Top search term
- dallas cowboys gifts for men1.3M searches a year
02 · Price
A sale here is worth $25.38.
Listings sell for $25.38 on average, from $8.31 to $44.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At $25.38 that is $13K to $19K a year per listing.
- Average price
- $25.38inside the $15 to $100 sweet spot
- Price range
- $8.31–$44.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $13K–$19K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #213 within Home & Kitchen. It carries 5,712 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 11.3%
- Average rank
- #213in Home & Kitchen
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 5,712per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dallas Cowboys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Team Sports America NFL Dallas Cowboys Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron
- Price
- $32.37
- Rating
- 4.8/5
- Reviews
- 5,091
- Age
- 12y ago

Classic City Silhouette Baseball Cap 3D Print Joinery Adjustable Snapback Hat Game Day for Men Women Fans Gift
- Price
- $23.94
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 1y ago

Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Dallas Cowboys Logo Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
- Price
- $23.78
- Rating
- 4.6/5
- Reviews
- 2,452
- Age
- 6y ago

Rico Industries Laser Engraved Billfold Unisex Leather Wallet Dallas Cowboys Brown
- Price
- $29.58
- Rating
- 4.6/5
- Reviews
- 7,493
- Age
- 7y ago

Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Dallas Cowboys Logo Extra Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
- Price
- $23.41
- Rating
- 4.6/5
- Reviews
- 2,452
- Age
- 6y ago
Trending
estimated 90-day click momentum
Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Dallas Cowboys Logo Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
- Price
- $23.78
- Rating
- 4.6/5
- Reviews
- 2,452
- Age
- 6y ago

Littlearth NFL Dallas Cowboys Love Rope Tote Team Color 19 x 6 x 14
- Price
- $21.80
- Rating
- 4.7/5
- Reviews
- 793
- Age
- 5y ago

Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size
- Price
- $35.04
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 4y ago

FAYALEQ Women Jersey Shirts Football V Neck Shirt Game Day Season Tops Short Sleeve Tee Blue
- Price
- $19.43
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 1y ago

Team Sports America NFL Dallas Cowboys Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron
- Price
- $32.37
- Rating
- 4.8/5
- Reviews
- 5,091
- Age
- 12y ago
Newest
by launch date
Transformers NFL Dallas Cowboys Starblitz 5.5-Inch Action Figure Changes from Robot to Helmet Football Toys for Ages 8+
- Price
- $25.28
- Rating
- 4.7/5
- Reviews
- 1,104
- Age
- 1y ago

FAYALEQ Women Jersey Shirts Football V Neck Shirt Game Day Season Tops Short Sleeve Tee Blue
- Price
- $19.43
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 1y ago

Classic City Silhouette Baseball Cap 3D Print Joinery Adjustable Snapback Hat Game Day for Men Women Fans Gift
- Price
- $23.94
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 1y ago

Rico Industries NFL Football Dallas Cowboys 18oz Soft Touch Easy Grip Tumbler
- Price
- $25.91
- Rating
- 4.7/5
- Reviews
- 1,354
- Age
- 1y ago

Simple Modern Officially Licensed NFL Dallas Cowboys 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Dallas Cowboys
- Price
- $35.27
- Rating
- 4.8/5
- Reviews
- 3,802
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
24
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 95%
Open market
20%
- Team Sports America31%
- Northwest12%
- Rico Industries10%
- Lokai10%
- Littlearth10%
- YAJIXAZ7%
Demand
Dallas Cowboys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 18.9×
Search terms
Top Dallas Cowboys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dallas cowboys gifts for men1.3M/yr
- dallas cowboys1.6M/yr
- cowboys622K/yr
- dallas cowboys gifts for women198K/yr
- cowboys gifts for men199K/yr
- dallas cowboys gifts198K/yr
- dallas cowboys decor60K/yr
- cowboys merch321K/yr
- dallas cowboy72K/yr
- dallas cowboys merch179K/yr
Reviews and returns
What reviews say buyers love and hate about Dallas Cowboys
We read the reviews and the return reasons for every product selling here.
“Horrible Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dallas Cowboys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









