dallas cowboys
Launch itA $1.9M/yr market growing +28.4% this quarter with returns at 1.8% — clears our launch bar.
Avg price
Incredible$25.38avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 5.1M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$8.31–$44.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,711.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dallas cowboys is a $1.9M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 58/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
dallas cowboys market data
- Units sold / yr
- 80K–100K
- avg 500–750/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 11.3%
- Avg brand age
- 45 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
24
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
20%
- Team Sports America31%
- Northwest12%
- Rico Industries10%
- Lokai10%
- Littlearth10%
- YAJIXAZ7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 18.9×
Top dallas cowboys search terms
- dallas cowboys gifts for men1.3M/yr
- dallas cowboys1.6M/yr
- cowboys622K/yr
- dallas cowboys gifts for women198K/yr
- cowboys gifts for men199K/yr
- dallas cowboys gifts198K/yr
- dallas cowboys decor60K/yr
- cowboys merch321K/yr
- dallas cowboy72K/yr
- dallas cowboys merch179K/yr
Top dallas cowboys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Team Sports America NFL Dallas Cowboys Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron
Team Sports America$32.374.8★5,091 rev
Classic City Silhouette Baseball Cap 3D Print Joinery Adjustable Snapback Hat Game Day for Men Women Fans Gift
YAJIXAZ$23.944.6★565 rev
Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Dallas Cowboys Logo Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
Lokai$23.784.6★2,452 rev
Rico Industries Laser Engraved Billfold Unisex Leather Wallet Dallas Cowboys Brown
Rico Industries$29.584.6★7,493 rev
Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Dallas Cowboys Logo Extra Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
Lokai$23.414.6★2,452 rev
Newest
by launch date
Transformers NFL Dallas Cowboys Starblitz 5.5-Inch Action Figure Changes from Robot to Helmet Football Toys for Ages 8+
Transformers$25.281,104 rev
FAYALEQ Women Jersey Shirts Football V Neck Shirt Game Day Season Tops Short Sleeve Tee Blue
FAYALEQ$19.43198 rev
Classic City Silhouette Baseball Cap 3D Print Joinery Adjustable Snapback Hat Game Day for Men Women Fans Gift
YAJIXAZ$23.94565 rev
Rico Industries NFL Football Dallas Cowboys 18oz Soft Touch Easy Grip Tumbler
Rico Industries$25.911,354 rev
Simple Modern Officially Licensed NFL Dallas Cowboys 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Dallas Cowboys
Simple Modern$35.273,802 rev
Trending
90-day click momentumLokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Dallas Cowboys Logo Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
Lokai$23.784.6★
Littlearth NFL Dallas Cowboys Love Rope Tote Team Color 19 x 6 x 14
Littlearth$21.804.7★
Littlearth NFL Dallas Cowboys Super Duty Camo Tote Team Color One Size
Littlearth$35.044.5★
FAYALEQ Women Jersey Shirts Football V Neck Shirt Game Day Season Tops Short Sleeve Tee Blue
FAYALEQ$19.434.5★
Team Sports America NFL Dallas Cowboys Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron
Team Sports America$32.374.8★
What buyers say about dallas cowboys
What buyers praise and complain about, mined from review topics.What buyers love
“Well made very nice cup”
“As advertised”
“Cute gift”
“Money well spent”
“Cute size”
“Cool fun set”
“Fun and collectable”
“durable”
“Nice design”
“It was an easy stocking stuffer that he was so excited to get”
What buyers complain about
“Horrible Quality”
“don't fit”
“Its not real thick”
“the instructions are not in color and either we just have no idea and its not meant for us, or, well”
“Its very difficult to switch from helmet back to figure”
“need to have much better instructions both verbally and pictorially”
“Cheap and broke first time using”
“Not very convenient because there is no designated pairing button”
“Surpringly loud for it being so small”
“GARBAGE NO GOOD IS NOT WORTH $30.00 IT'S WORTH $3.00”
Top return reasons
Common questions
- Is dallas cowboys profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 23 tracked products. 90-day search growth is +28.4%. Flapen's verdict: Launch it (58/100).
- How competitive is the dallas cowboys niche?
- 14 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in dallas cowboys?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 1.8%.
- When does demand for dallas cowboys peak?
- Demand peaks in Nov–Dec; the busiest month runs 18.9× the quietest.
- What does it cost to enter the dallas cowboys niche?
- Listings span $8.31–$44.62; the average listing price is $25.38 (sweet spot $15–$100). The average incumbent carries 5,712 reviews — the moat a new listing must climb.