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Dallas Cowboys

Maybe

Products sell for $25.38 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Dallas Cowboys is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 8,101 Sports & Outdoors niches · +11 vs the category median of 47
Market size
$1.9M/yr5.1M searches / yr
90-day growth
+28.4%search demand this quarter
Competition
53%top-5 click share · 14 brands · 24 sellers

Flapen Score

Dallas Cowboys against its category

The dotted line is the Sports & Outdoors average. Past it, Dallas Cowboys is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys 5.1M times last year and spent an estimated $1.9M. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
+28.4%
Conversion, latest week
1.5%
Market size, estimated
$1.9Ma year
Peak month
December18.9× the quietest month
Top search term
dallas cowboys gifts for men1.3M searches a year

02 · Price

A sale here is worth $25.38.

Listings sell for $25.38 on average, from $8.31 to $44.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At $25.38 that is $13K to $19K a year per listing.

Average price
$25.38inside the $15 to $100 sweet spot
Price range
$8.31–$44.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
500–750
Revenue per listing a year
$13K–$19K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #213 within Home & Kitchen. It carries 5,712 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#213in Home & Kitchen
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
5,712per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dallas Cowboys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

20%

  • Brand 131%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 510%
  • Brand 67%

Demand

Dallas Cowboys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.9×

Search terms

Top Dallas Cowboys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys gifts for men1.3M/yr
  • dallas cowboys1.6M/yr
  • cowboys622K/yr
  • dallas cowboys gifts for women198K/yr
  • cowboys gifts for men199K/yr
  • dallas cowboys gifts198K/yr
  • dallas cowboys decor60K/yr
  • cowboys merch321K/yr
  • dallas cowboy72K/yr
  • dallas cowboys merch179K/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Horrible Quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dallas Cowboys questions

Answered from the same tracked data.