Is dagger profitable to sell on Amazon United States?

The niche generates $278K/yr across 44 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the dagger niche?

30 brands and 111 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in dagger?

Top complaints mined from reviews: Sharpness, Size-Overall, Quality-Overall. The return rate is 2.2%.

When does demand for dagger peak?

Demand peaks in Jan–Oct–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the dagger niche?

Listings span $5.47–$124.95; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 1,594 reviews — the moat a new listing must climb.

dagger

Worth a look

Shows a sweet-spot price point ($29.08 avg), but weak search conversion (1.0%) keeps it on the watch list.

Avg price

Incredible$29.08

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$5.47–$124.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good$278K

$278K/yr · 966K searches

Review moat

Okay1,593.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, dagger is a $278K/yr Amazon United States market (966K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

dagger market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $291K–$364K; units × avg price
Conversion rate: 1.0%
Avg BSR: #150
Page quality: 0%
Prime: 93%
Sponsored: 45%
Out of stock: 5.7%
Avg brand age: 51 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

111

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

43%

Top 20: 79%

Open market

40%

MASTER USA13%
Smith & Wesson11%
Wuu Jau11%
SZCO9%
Ace Martial Arts Supply8%
LKOQO7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top dagger search terms

dagger406K/yr -8.5%0.7% conv.
dagger knife156K/yr -22.1%0.5% conv.
daggers87K/yr +1.0%0.4% conv.
medieval dagger41K/yr +1.5%0.9% conv.
double edge knife38K/yr -14.8%0.3% conv.
fake dagger35K/yr +19.3%1.3% conv.
fantasy dagger22K/yr +4.3%0.5% conv.
fantasy knife19K/yr +14.0%0.0% conv.
dagger knives16K/yr -6.3%0.4% conv.
daga16K/yr -8.4%0.2% conv.

All search terms

Top dagger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MASTER USA Fantasy Historical Short Sword King Arthur Collectors Knife with Scabbard-Satin Finish Blade Nylon Fiber Handle Zinc Alloy Guard Historical Collectible HK-9947 Black 13.5-Inch Overall

MASTER USA$15.064.4★1,455 rev

Wuu Jau Co H-5921 Medieval Dagger with Black Scabbard 14

Wuu Jau$14.284.4★1,289 rev

Smith & Wesson SWHRT9B 9in High Carbon S.S. Fixed Blade Knife with 4.7in Dual Edge Blade and TPE Handle for Outdoor Tactical Survival EDC Multi

Smith & Wesson$19.084.7★20,287 rev

LKOQO 11 Fantasy Medieval Elvish Dagger. For Collection Gift or Cosplay Renaissance Characters A Fair Stainless Steel (Black)

LKOQO$18.484.5★487 rev

Ace Martial Arts Supply Dark Assassin Dagger with Sheath

Ace Martial Arts Supply$15.014.5★183 rev

Newest

by launch date

DRGSKL Fixed Blade Knife with Leather Sheath Survival Camping Damascus Feather Knives D2 Steel with Green Pakkawood Handle Damascus Knife for Outdoor Use

FUSIONKEI$26.95175 rev

1y ago

DIELUONAI Outdoor Tactical Fixed Blade Knife With Kydex Sheath 440C Stainless Steel Aerospace Aluminum Handle Portable Straight Knife For Survival Hiking Camping

DIELUONAI$30.2976 rev

1y ago

Portable 6.7 Inch 440C Fixed Blade Outdoor Camping Straight Knife With Kydex Sheath - Black

OIXXAF$18.70758 rev

2y ago

Ace Martial Arts Supply Dark Assassin Dagger with Sheath

Ace Martial Arts Supply$15.01183 rev

3y ago

Schrade Delta Class Needle Magnum Serrated Fixed Blade with High Carbon Stainless Steel for Outdoor Survival

Schrade$27.471,062 rev

4y ago

What buyers say about dagger

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Nice quality knife”

Sharpness18%

“Sharp and Sturdy”

Value For Money9%

“Great Value”

Advertised Vs Actual Product6%

“Just what I needed”

Durability4%

“durability is great as they've lasted a while without breaking down”

Size-Overall4%

“great size”

Grip4%

“offers a comfortable grip”

Design-Overall3%

“A well designed”

Fun/Entertainment Experience3%

“Fun”

Handle Quality3%

“the handle fits very nicely in my small hands”

What buyers complain about

Sharpness14%

“NOT SHARP”

Size-Overall12%

“It's big”

Quality-Overall10%

“Its not premium quality”

Advertised Vs Actual Product5%

“details were a bit wrong”

Material Quality4%

“Everything about it feels cheap”

Durability3%

“Broke after very limited use”

Grip3%

“It feels like it would snap or bend”

Strength3%

“the tip is very weak”

Rusts/Corrodes2%

“show blade rusted easily after about six months”

Value For Money2%

“$11 Mtech much cheaper”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product10%

Sharpness8%

Quality-Overall6%

Material Quality6%

Value For Money5%

Handle Quality4%

Defective Material/Parts3%

Functionality-Overall2%

Weight Heavy2%

Common questions

Is dagger profitable to sell on Amazon United States?: The niche generates $278K/yr across 44 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the dagger niche?: 30 brands and 111 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in dagger?: Top complaints mined from reviews: Sharpness, Size-Overall, Quality-Overall. The return rate is 2.2%.
When does demand for dagger peak?: Demand peaks in Jan–Oct–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the dagger niche?: Listings span $5.47–$124.95; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 1,594 reviews — the moat a new listing must climb.