Dagger

Shoppers searched for this 966K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months

966K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

1.0%

Market size, estimated

$278Ka year

Peak month

December1.6× the quietest month

Top search term

dagger406K searches a year

Listings sell for $29.08 on average, from $5.47 to $124.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $29.08 that is $3K to $7K a year per listing.

Average price

$29.08inside the $15 to $100 sweet spot

Price range

$5.47–$124.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.2%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #150 within Other Sports. It carries 1,594 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

93%

Out of stock, average day

5.7%

Average rank

#150in Other Sports

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,594per listing

Listings tracked

44

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months