Cut Proof Chain

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

+16.3%

Conversion, latest week

2.8%

Market size, estimated

$66Ka year

Peak month

August1.5× the quietest month

Top search term

security chain30K searches a year

Listings sell for $45.90 on average, from $5.75 to $137.65. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $45.90 that is $0 to $5K a year per listing.

Average price

$45.90inside the $15 to $100 sweet spot

Price range

$5.75–$137.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #136 within Accessories. It carries 1,991 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

13.5%

Average rank

#136in Accessories

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,991per listing

Listings tracked

52

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months