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Curl Bar

Maybe

Shoppers spend an estimated $2.4M a year here. But demand is soft, at -6.4% this quarter, so Curl Bar is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$2.4M/yr1.2M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
49%top-5 click share · 16 brands · 20 sellers

Flapen Score

Curl Bar against its category

The dotted line is the Sports & Outdoors average. Past it, Curl Bar is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curl Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Curl Bar 1.2M times last year and spent an estimated $2.4M. The top 5 brands take 77% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
2.6%
Market size, estimated
$2.4Ma year
Peak month
December1.3× the quietest month
Top search term
curl bar454K searches a year

02 · Price

A sale here is worth $72.77.

Listings sell for $72.77 on average, from $27.42 to $269.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $72.77 that is $73K to $91K a year per listing.

Average price
$72.77inside the $15 to $100 sweet spot
Price range
$27.42–$269.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$73K–$91K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #57 within Weights & Accessories. It carries 901 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
63%
Out of stock, average day
7.2%
Average rank
#57in Weights & Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
901per listing
Listings tracked
27

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Curl Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

18%

  • Brand 126%
  • Brand 218%
  • Brand 315%
  • Brand 49%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (10 brands, 18%)

Demand

Curl Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Curl Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curl bar454K/yr
  • ez curl bar194K/yr
  • curl bar with weights184K/yr
  • ez bar80K/yr
  • curling bar67K/yr
  • olympic curl bar47K/yr
  • curling bar with weights35K/yr
  • ez curl bar with weights20K/yr
  • preacher curl bar19K/yr
  • curl barbell20K/yr

Reviews and returns

What reviews say buyers love and hate about Curl Bar

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Noise Level”
1.5%of orders come back
“squeaks”
A buyer, on “Noise Level”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Curl Bar questions

Answered from the same tracked data.