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Cup Covers for Drinks

Fail

Demand is soft, at +0.4% this quarter, so Cup Covers for Drinks is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$228K/yr599K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
63%top-5 click share · 15 brands · 55 sellers

Flapen Score

Cup Covers for Drinks against its category

The dotted line is the Sports & Outdoors average. Past it, Cup Covers for Drinks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cup Covers for Drinks market on Amazon at a glance

Shoppers on Amazon United States searched for Cup Covers for Drinks 599K times last year and spent an estimated $228K. The top 5 brands take 79% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
3.7%
Market size, estimated
$228Ka year
Peak month
August1.7× the quietest month
Top search term
drink covers121K searches a year

02 · Price

A sale here is worth $10.36.

Listings sell for $10.36 on average, from $6.48 to $19.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.36 that is $10K to $13K a year per listing.

Average price
$10.36under the $15 to $100 sweet spot
Price range
$6.48–$19.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$13K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #1,667 within Sports Water Bottle Accessories. It carries 1,372 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#1,667in Sports Water Bottle Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,372per listing
Listings tracked
21

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cup Covers for Drinks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

55

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

18%

  • Brand 140%
  • Brand 217%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 18%)

Demand

Cup Covers for Drinks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Cup Covers for Drinks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drink covers121K/yr
  • drink covers for alcohol protection women scrunchie105K/yr
  • cup covers for drinks42K/yr
  • drink cover42K/yr
  • cup covers51K/yr
  • cup cover33K/yr
  • nightcap drink cover33K/yr
  • drink covers for alcohol protection24K/yr
  • glass covers for drinks17K/yr
  • drink cover scrunchie21K/yr

Reviews and returns

What reviews say buyers love and hate about Cup Covers for Drinks

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
1.7%of orders come back
“do not fit every cup”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cup Covers for Drinks questions

Answered from the same tracked data.