Skip to content

Cruz Azul

Fail

Buyers convert on only 0.3% of searches, so Cruz Azul is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$121K/yr491K searches / yr
90-day growth
+221.0%search demand this quarter
Competition
69%top-5 click share · 7 brands · 14 sellers

Flapen Score

Cruz Azul against its category

The dotted line is the Sports & Outdoors average. Past it, Cruz Azul is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cruz Azul market on Amazon at a glance

Shoppers on Amazon United States searched for Cruz Azul 491K times last year and spent an estimated $121K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +221.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
+221.0%
Conversion, latest week
0.3%
Market size, estimated
$121Ka year
Peak month
December5.6× the quietest month
Top search term
cruz azul208K searches a year

02 · Price

A sale here is worth $74.59.

Listings sell for $74.59 on average, from $23.59 to $108.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $74.59 that is $0 to $7K a year per listing.

Average price
$74.59inside the $15 to $100 sweet spot
Price range
$23.59–$108.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #1,639 within Jerseys. It carries 47 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
47%
Out of stock, average day
19.1%
Average rank
#1,639in Jerseys
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
47per listing
Listings tracked
17

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cruz Azul products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 149%
  • Brand 235%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cruz Azul search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Cruz Azul search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cruz azul208K/yr
  • cruz azul jersey143K/yr
  • cruz azul merch34K/yr
  • playera del cruz azul original 202612K/yr
  • cruz azul accessories27K/yr
  • jersey cruz azul12K/yr
  • cruz azul flag8K/yr
  • cruz azul shirt8K/yr
  • camisa del cruz azul original5K/yr
  • cruz azul jersey men5K/yr

Reviews and returns

What reviews say buyers love and hate about Cruz Azul

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
90%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Not true to size”
A buyer, on “Size-Overall”90% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Cruz Azul questions

Answered from the same tracked data.