Is cruz azul profitable to sell on Amazon United States?

The niche generates $121K/yr across 17 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +221.0%. Flapen's verdict: Skip it (48/100).

How competitive is the cruz azul niche?

7 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in cruz azul?

Top complaints mined from reviews: Size-Overall. The return rate is 2.1%.

When does demand for cruz azul peak?

Demand peaks in May–Jun–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the cruz azul niche?

Listings span $23.59–$108.54; the average listing price is $74.59 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.

cruz azul

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Growth

Incredible+221.0%

90-day search growth — must beat 0% to launch

Review moat

Incredible47.47

avg incumbent reviews — the moat a new listing must climb

Price range

Great$23.59–$108.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$74.59

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$121K

$121K/yr · 491K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, cruz azul is a $121K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 48/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

cruz azul market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $149K–$186K; units × avg price
Conversion rate: 0.3%
Avg BSR: #1,639
Page quality: 0%
Prime: 47%
Sponsored: 12%
Out of stock: 19.1%
Avg brand age: 36 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Joma49%
Pirma35%
Under Armour7%
Cruz Azul3%
Icon Sports2%
PAP Products2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +221.0% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top cruz azul search terms

cruz azul208K/yr +144.0%0.1% conv.
cruz azul jersey143K/yr +266.0%0.1% conv.
cruz azul merch34K/yr +232.7%0.2% conv.
playera del cruz azul original 202612K/yr >1,000%0.1% conv.
cruz azul accessories27K/yr +139.5%0.0% conv.
jersey cruz azul12K/yr +270.3%0.1% conv.
cruz azul flag8K/yr +382.1%0.0% conv.
cruz azul shirt8K/yr +433.8%0.5% conv.
camisa del cruz azul original5K/yr +444.0%0.1% conv.
cruz azul jersey men5K/yr +357.1%0.1% conv.

All search terms

Top cruz azul products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Joma Cruz Azul Official Soccer Jersey: Blue Fitted V-Neck Adult Home Shirt

Joma$52.464.5★228 rev

Joma 2022 Cruz Azul Away Jersey - White-Blue XL

Joma$50.093.9★29 rev

Pirma Cruz Azul 2024-2025 Away Jersey - Official Jersey (US Alpha 3X-Large Regular Regular White/Blue)

Pirma$94.494.5★45 rev

Under Armour Mens Cruz Azul Away Jersey Medium (White/Royal)

Under Armour$74.154.0★4 rev

Pirma Cruz Azul 2025/2026 Team Polo - Blue/Black (US Alpha Small Regular Regular)

Pirma$61.895.0★2 rev

Newest

by launch date

Pirma Cruz Azul 2026-2027 Official Team Jacket - Official Apparel (US Alpha Medium Regular Regular Light Cream)

Pirma$108.540 rev

1mo ago

Playera Retro Cruz Azul 1997 para Hombre Edicin Clsica Coleccin de Aficionados Color Azul (US Alpha Medium Regular Regular Azul)

PAP Products$69.936 rev

1mo ago

Berrycat Mens Mexico Fan Soccer Jersey - 2026 International Football Shirt Aztec Art Graphic Retro Streetwear Top

Berrycat$40.67224 rev

5mo ago

Pirma Cruz Azul Training Jacket - Official Team Training Jacket (US Alpha XX-Large Regular Regular Grey)

Pirma$87.251 rev

10mo ago

Pirma Cruz Azul 2025/2026 Team Polo - Blue/Black (US Alpha Small Regular Regular)

Pirma$61.892 rev

10mo ago

What buyers say about cruz azul

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“True to size”

Advertised Vs Actual Product25%

“The jersey was as described”

Gifting Purpose25%

“My father in law love it as a gift for his birthday”

What buyers complain about

Size-Overall90%

“Not true to size”

Top return reasons

Size-Overall80%

Material Quality3%

Length3%

Chest Fit2%

Advertised Vs Actual Product2%

Value For Money2%

Design-Overall1%

Quality-Overall1%

Shape/Style1%

Color1%

Common questions

Is cruz azul profitable to sell on Amazon United States?: The niche generates $121K/yr across 17 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +221.0%. Flapen's verdict: Skip it (48/100).
How competitive is the cruz azul niche?: 7 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in cruz azul?: Top complaints mined from reviews: Size-Overall. The return rate is 2.1%.
When does demand for cruz azul peak?: Demand peaks in May–Jun–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the cruz azul niche?: Listings span $23.59–$108.54; the average listing price is $74.59 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.