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Crossfit

Fail

The top 5 brands take 100% of clicks, so Crossfit is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$915K/yr878K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
75%top-5 click share · 5 brands · 11 sellers

Flapen Score

Crossfit against its category

The dotted line is the Sports & Outdoors average. Past it, Crossfit is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crossfit market on Amazon at a glance

Shoppers on Amazon United States searched for Crossfit 878K times last year and spent an estimated $915K. All 5 brands take every click. Demand peaks in Jun–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 878K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $915K a year.

Searches, last 12 months
878K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
2.0%
Market size, estimated
$915Ka year
Peak month
December1.7× the quietest month
Top search term
versa grips314K searches a year

02 · Price

A sale here is worth $53.16.

Listings sell for $53.16 on average, from $16.13 to $79.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $53.16 that is $27K to $40K a year per listing.

Average price
$53.16inside the $15 to $100 sweet spot
Price range
$16.13–$79.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$27K–$40K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #23 within Accessories. It carries 5,364 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#23in Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,364per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Crossfit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 213%
  • Brand 38%
  • Brand 42%
  • Brand 52%

Demand

Crossfit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Crossfit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • versa grips314K/yr
  • crossfit242K/yr
  • versa gripps116K/yr
  • crossfit equipment38K/yr
  • versa grips women23K/yr
  • versa grip21K/yr
  • crossfir18K/yr
  • versa gripps pro13K/yr
  • crossfit accessories13K/yr
  • versa grips pro14K/yr

Reviews and returns

What reviews say buyers love and hate about Crossfit

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
5.4%of orders come back
“probably should have gotten large”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Crossfit questions

Answered from the same tracked data.