crossbow
Worth a lookShows a $3.8M/yr market, but weak search conversion (0.3%) keeps it on the watch list.
Market size
Incredible$3.8M$3.8M/yr · 3.7M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great387.27avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad$349.51avg listing price — sweet spot $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Price range
Bad$9.10–$1288.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, crossbow is a $3.8M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
crossbow market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $4.4M–$5.2M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,700
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 82%
- Out of stock
- 7.9%
- Avg brand age
- 64 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
57
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
12%
- BARNETT52%
- Bear X12%
- TenPoint10%
- BALLISTA6%
- Killer Instinct4%
- TIETHEKNOT4%
- Open — no brand owns it (10 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top crossbow search terms
- crossbow1.8M/yr
- mini crossbow218K/yr
- crossbows for hunting286K/yr
- crossbows268K/yr
- cross bow186K/yr
- cross bows for adults89K/yr
- barnett crossbows150K/yr
- crossbow pistol57K/yr
- pistol crossbow60K/yr
- clearance crossbows69K/yr
Top crossbow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barnett Expedition 385 Hunting Crossbow - Compact Fast 385fps Adjustable Butt Stock Veil Camo Triggertech Trigger 4x32 Scope Aluminum Flight Track Headhunter Bolts with CCD.
BARNETT$466.373.4★16 rev
Bear X Desire XL Pistol Hunting Crossbow Self-Cocking Adjustable Stock up to 2.5 Compact Design Includes 3 Premium Bolts Dependable Accuracy
Bear X$52.444.0★834 rev
Barnett Recruit XP Crossbow Package Compact Crossbow with 2 Arrows & 3 Dot Sight Ideal for Hunting & Training for All Ages & Capabilities
BARNETT$340.544.4★45 rev
Barnett Explorer XP370 - Compact and Lightweight Crossbow. 370FPS Adjustable Butt Stock Illuminated Red Dot Scope with Headhunter Bolts Side Mount Quiver and Precision Textures
BARNETT$338.064.3★13 rev
Barnett Whitetail Hunter Crossbow with 4x32mm Multi-Reticle Scope 2 Arrows Lightweight Quiver STR without Crank Device
BARNETT$407.524.6★2,341 rev
Newest
by launch date
Barnett XP410 with CCD Crossbow Fast 410 FPS with Installed Crank Cocking Device. Includes 4x32 Illuminated Multi Reticle Scope Lightweight Quiver Adjustable Butt Stock 2 Headhunter Arrows
BARNETT$698.3375 rev
TenPoint Titan X De-Cock Moss Green - 400 FPS - Our #1-Selling Crossbow - Equipped with Pro-View 400 Lighted Scope + ACUdraw De-Cock System
TenPoint$792.459 rev
Wicked Ridge by TenPoint Commander 400 Peak XT - 400 FPS - Includes Pro-View 400 Lighted Scope ACUdraw Crank Cocking Device & Three Match 400 Carbon Arrows
TenPoint$593.946 rev
TenPoint Titan X De-Cock Vektra - 400 FPS - Our #1-Selling Crossbow - Equipped with Pro-View 400 Lighted Scope + ACUdraw De-Cock System
TenPoint$889.911 rev
Barnett Hyper Whitetail 410 Crossbow Bundle 410 FPS HyperFlite Technology + 5-Pack Arrows + Sling Illuminated 4x32 Scope Rope Cocking Sled & String Dampeners for Precision Hunting
BARNETT$467.802,341 rev
Trending
90-day click momentum
Barnett Recruit XP Crossbow Package Compact Crossbow with 2 Arrows & 3 Dot Sight Ideal for Hunting & Training for All Ages & Capabilities with Installed CCD
BARNETT$448.794.5★
Barnett XP410 with CCD Crossbow Fast 410 FPS with Installed Crank Cocking Device. Includes 4x32 Illuminated Multi Reticle Scope Lightweight Quiver Adjustable Butt Stock 2 Headhunter Arrows
BARNETT$698.333.8★
Folding Crossbow Professional Training Portable Easy Storage Lightweight Archery Equipment for Adults Target Practice (Laser Folding Crossbow Pro)
TIETHEKNOT$38.883.1★
TenPoint Titan X De-Cock Moss Green - 400 FPS - Our #1-Selling Crossbow - Equipped with Pro-View 400 Lighted Scope + ACUdraw De-Cock System
TenPoint$792.455.0★
Barnett Hyper Whitetail 410 Crossbow Bundle 410 FPS HyperFlite Technology + 5-Pack Arrows + Sling Illuminated 4x32 Scope Rope Cocking Sled & String Dampeners for Precision Hunting
BARNETT$467.804.6★
What buyers say about crossbow
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Worth it”
“It's a fun toy”
“Very durable”
“Easy to assemble”
“Good size”
“Its very accurate once you get the sights properly adjusted”
“Its very accurate once you get the sights properly adjusted”
“Plus, it comes with everything you need to get started using it right away”
“performs as expected”
What buyers complain about
“Crap, broke to easily”
“Difficult assembly”
“the instructions are very vague”
“Cheaply made”
“the string snapped”
“50 dollars down the drain”
“is completely wrong size”
“The ones who say it is are just weak apparently”
“It doesn't work”
“I am not satisfied the image in the pictures are very misleading”
Top return reasons
Common questions
- Is crossbow profitable to sell on Amazon United States?
- The niche generates $3.8M/yr across 44 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the crossbow niche?
- 16 brands and 57 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in crossbow?
- Top complaints mined from reviews: Durability, Assembly/Installation, Instructions/User Manual/Troubleshooting. The return rate is 2.5%.
- When does demand for crossbow peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the crossbow niche?
- Listings span $9.10–$1288.53; the average listing price is $349.51 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.