Crossbow
MaybeShoppers spend an estimated $3.8M a year here. But buyers convert on only 0.3% of searches, so Crossbow is a Maybe.
- Flapen Score
- 53 / 100Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 4753
- Market size
- $3.8M/yr3.7M searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 40%top-5 click share · 16 brands · 57 sellers
Flapen Score
Crossbow against its category
The dotted line is the Sports & Outdoors average. Past it, Crossbow is stronger. Inside it, weaker.
Market
The Crossbow market on Amazon at a glance
Shoppers on Amazon United States searched for Crossbow 3.7M times last year and spent an estimated $3.8M. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $3.8Ma year
- Peak month
- October3.5× the quietest month
- Top search term
- crossbow1.8M searches a year
02 · Price
A sale here is worth $349.51.
Listings sell for $349.51 on average, from $9.10 to $1288.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $349.51 that is $35K to $87K a year per listing.
- Average price
- $349.51above the $15 to $100 sweet spot
- Price range
- $9.10–$1288.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $35K–$87K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,700 within Archery. It carries 387 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 95%
- Out of stock, average day
- 7.9%
- Average rank
- #1,700in Archery
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 387per listing
- Listings tracked
- 44
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Crossbow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barnett Expedition 385 Hunting Crossbow - Compact Fast 385fps Adjustable Butt Stock Veil Camo Triggertech Trigger 4x32 Scope Aluminum Flight Track Headhunter Bolts with CCD.
- Price
- $466.37
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 2y ago

Bear X Desire XL Pistol Hunting Crossbow Self-Cocking Adjustable Stock up to 2.5 Compact Design Includes 3 Premium Bolts Dependable Accuracy
- Price
- $52.44
- Rating
- 4.0/5
- Reviews
- 834
- Age
- 6y ago

Barnett Recruit XP Crossbow Package Compact Crossbow with 2 Arrows & 3 Dot Sight Ideal for Hunting & Training for All Ages & Capabilities
- Price
- $340.54
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 3y ago

Barnett Explorer XP370 - Compact and Lightweight Crossbow. 370FPS Adjustable Butt Stock Illuminated Red Dot Scope with Headhunter Bolts Side Mount Quiver and Precision Textures
- Price
- $338.06
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

Barnett Whitetail Hunter Crossbow with 4x32mm Multi-Reticle Scope 2 Arrows Lightweight Quiver STR without Crank Device
- Price
- $407.52
- Rating
- 4.6/5
- Reviews
- 2,341
- Age
- 7y ago
Trending
estimated 90-day click momentum
Barnett Recruit XP Crossbow Package Compact Crossbow with 2 Arrows & 3 Dot Sight Ideal for Hunting & Training for All Ages & Capabilities with Installed CCD
- Price
- $448.79
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago

Barnett XP410 with CCD Crossbow Fast 410 FPS with Installed Crank Cocking Device. Includes 4x32 Illuminated Multi Reticle Scope Lightweight Quiver Adjustable Butt Stock 2 Headhunter Arrows
- Price
- $698.33
- Rating
- 3.8/5
- Reviews
- 75
- Age
- 6mo ago

Folding Crossbow Professional Training Portable Easy Storage Lightweight Archery Equipment for Adults Target Practice (Laser Folding Crossbow Pro)
- Price
- $38.88
- Rating
- 3.1/5
- Reviews
- 8
- Age
- 9mo ago

TenPoint Titan X De-Cock Moss Green - 400 FPS - Our #1-Selling Crossbow - Equipped with Pro-View 400 Lighted Scope + ACUdraw De-Cock System
- Price
- $792.45
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 8mo ago

Barnett Hyper Whitetail 410 Crossbow Bundle 410 FPS HyperFlite Technology + 5-Pack Arrows + Sling Illuminated 4x32 Scope Rope Cocking Sled & String Dampeners for Precision Hunting
- Price
- $467.80
- Rating
- 4.6/5
- Reviews
- 2,341
- Age
- 8mo ago
Newest
by launch date
Barnett XP410 with CCD Crossbow Fast 410 FPS with Installed Crank Cocking Device. Includes 4x32 Illuminated Multi Reticle Scope Lightweight Quiver Adjustable Butt Stock 2 Headhunter Arrows
- Price
- $698.33
- Rating
- 3.8/5
- Reviews
- 75
- Age
- 6mo ago

TenPoint Titan X De-Cock Moss Green - 400 FPS - Our #1-Selling Crossbow - Equipped with Pro-View 400 Lighted Scope + ACUdraw De-Cock System
- Price
- $792.45
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 8mo ago

Wicked Ridge by TenPoint Commander 400 Peak XT - 400 FPS - Includes Pro-View 400 Lighted Scope ACUdraw Crank Cocking Device & Three Match 400 Carbon Arrows
- Price
- $593.94
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 8mo ago

TenPoint Titan X De-Cock Vektra - 400 FPS - Our #1-Selling Crossbow - Equipped with Pro-View 400 Lighted Scope + ACUdraw De-Cock System
- Price
- $889.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Barnett Hyper Whitetail 410 Crossbow Bundle 410 FPS HyperFlite Technology + 5-Pack Arrows + Sling Illuminated 4x32 Scope Rope Cocking Sled & String Dampeners for Precision Hunting
- Price
- $467.80
- Rating
- 4.6/5
- Reviews
- 2,341
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
57
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 76%
Open market
12%
- BARNETT52%
- Bear X12%
- TenPoint10%
- BALLISTA6%
- Killer Instinct4%
- TIETHEKNOT4%
- Open — no brand owns it (10 brands, 12%)
Demand
Crossbow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Crossbow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crossbow1.8M/yr
- mini crossbow218K/yr
- crossbows for hunting286K/yr
- crossbows268K/yr
- cross bow186K/yr
- cross bows for adults89K/yr
- barnett crossbows150K/yr
- crossbow pistol57K/yr
- pistol crossbow60K/yr
- clearance crossbows69K/yr
Reviews and returns
What reviews say buyers love and hate about Crossbow
We read the reviews and the return reasons for every product selling here.
“Crap, broke to easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crossbow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









