Is croquet set profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +112.1%. Flapen's verdict: Launch it (68/100).

How competitive is the croquet set niche?

14 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in croquet set?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.6%.

When does demand for croquet set peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.4× the quietest.

What does it cost to enter the croquet set niche?

Listings span $19.36–$124.81; the average listing price is $61.27 (sweet spot $15–$100). The average incumbent carries 1,585 reviews — the moat a new listing must climb.

croquet set

Launch it

A $1.6M/yr market growing +112.1% this quarter with returns at 2.6% — clears our launch bar.

Growth

Incredible+112.1%

90-day search growth — must beat 0% to launch

Market size

Great$1.6M

$1.6M/yr · 629K searches

Avg price

Great$61.27

avg listing price — sweet spot $15–$100

Price range

Great$19.36–$124.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,585.4

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, croquet set is a $1.6M/yr Amazon United States market (629K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

croquet set market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 4.2%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 4.3%
Avg brand age: 40 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

ApudArmis29%
ropoda17%
GoSports10%
Amazon Basics9%
SPORT BEATS7%
SpeedArmis6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +112.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.4×

Open Trend

Top croquet set search terms

croquet set221K/yr +128.4%3.4% conv.
croquet set for adults140K/yr +133.1%3.6% conv.
croquet sets for families60K/yr +132.3%4.9% conv.
croquet56K/yr +90.5%2.6% conv.
croquet game26K/yr +112.4%2.8% conv.
croquet sets26K/yr +118.9%1.9% conv.
crockett yard game18K/yr +111.2%4.2% conv.
croquet sets for kids15K/yr -8.6%2.1% conv.
kids croquet set11K/yr -8.8%0.6% conv.
croquet set with stand6K/yr +185.6%0.9% conv.

All search terms

Top croquet set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ApudArmis Six Player Croquet Set with Premiun Rubber Wooden Mallets 28In Colored Ball Wickets Stakes - Lawn Backyard Outdoor Game Set for Adults/Teenagers/Family (Large Carry Bag Including)

ApudArmis$47.034.5★3,086 rev

ropoda Six-Player Croquet Set with Wooden Mallets Colored Balls Sturdy Carrying Bag for Adults &Kids Perfect for Lawn Backyard Park and More

ropoda$45.164.3★2,506 rev

Amazon Basics Six Player Croquet Set with Wooden Mallets and Carry Case Portable Party Game Black

Amazon Basics$48.884.5★644 rev

SPORT BEATS Six Player Croquet Set Solid RubberWood 32 Inch Mallets with Carry Case Six Balls Nine Wickets 2 Stakes for Backyard Outdoor Games

SPORT BEATS$44.484.1★72 rev

SpeedArmis 8 Players Croquet Set with 32In Regulation | 28In Standard Size Rubber Wood Mallets Colored PE Ball Wickets 21In End Stakes - Lawn Backyard Game Kit for Teens/Adults/Family

SpeedArmis$71.044.4★454 rev

Newest

by launch date

AMERICAN FIELDS PLAY CO. Premium Croquet Set for Adults Deluxe Croquet Sets for Families with 35 Wooden Mallets Polymer Balls Carrying Bag Classic Outdoor Game and Lawn Play

AMERICAN FIELDS PLAY CO.$97.5625 rev

6mo ago

SPORT BEATS Six Player Croquet Set Solid RubberWood 32 Inch Mallets with Carry Case Six Balls Nine Wickets 2 Stakes for Backyard Outdoor Games

SPORT BEATS$44.4872 rev

1y ago

ropoda 35In Updated Six-Player Croquet Set with Wooden Mallets Colored Balls Sturdy Carrying Bag for Adults &Kids Croquet Set Perfect for Lawn Backyard Park and More

ropoda$65.182,506 rev

2y ago

GoSports Premium Wood Stained Six Player Croquet Set with Handcrafted Wooden Stand

GoSports$124.81147 rev

4y ago

Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set

SWOOC$35.581,639 rev

4y ago

What buyers say about croquet set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Decent quality”

Fun/Entertainment Experience19%

“Fun set”

Value For Money11%

“Decent for the price”

Assembly/Installation6%

“Easy to assemble”

Advertised Vs Actual Product5%

“AS DESCRIBED”

Durability5%

“This is a great durable set”

Color5%

“the colors are vibrant”

Wood Quality2%

“It is nice wood and rope material”

Strength2%

“The wooden mallets feel solid and well balanced, and the longer handles make it much more comfortable for adults to play without bending too much”

Compartment2%

“I also love that every single piece has its own spot inside the bag with individual compartments, keeping everything neat and organized”

What buyers complain about

Quality-Overall34%

“overpriced for the quality”

Durability19%

“Broke the first time used”

Size-Overall6%

“Tiny”

Strength6%

“Not sturdy”

Handle Quality3%

“It was difficult to to get the plastic off the mallet handles”

Value For Money3%

“Expensive and not even worth a lesser price”

Material Quality3%

“Odd material or growth on one piece”

Color2%

“There is no convincing them that the colors should be in specific order”

Assembly/Installation2%

“Sadly I waited too long to put it together after purchasing this”

Hard Feel2%

“Hard plastic balls”

Top return reasons

Size-Overall23%

Quality-Overall12%

Defective Material/Parts10%

Durability8%

Value For Money6%

Advertised Vs Actual Product5%

Strength5%

Material Quality4%

Weight Heavy4%

Product Condition2%

Common questions

Is croquet set profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +112.1%. Flapen's verdict: Launch it (68/100).
How competitive is the croquet set niche?: 14 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in croquet set?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.6%.
When does demand for croquet set peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.4× the quietest.
What does it cost to enter the croquet set niche?: Listings span $19.36–$124.81; the average listing price is $61.27 (sweet spot $15–$100). The average incumbent carries 1,585 reviews — the moat a new listing must climb.