Crankbait
MaybeAn estimated 0.9% of orders come back. But shoppers spend an estimated $115K a year here, so Crankbait is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 4755
- Market size
- $115K/yr439K searches / yr
- 90-day growth
- +75.4%search demand this quarter
- Competition
- 39%top-5 click share · 18 brands · 42 sellers
Flapen Score
Crankbait against its category
The dotted line is the Sports & Outdoors average. Past it, Crankbait is stronger. Inside it, weaker.
Market
The Crankbait market on Amazon at a glance
Shoppers on Amazon United States searched for Crankbait 439K times last year and spent an estimated $115K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +75.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 439K
- Growth, 90 days vs prior 90
- +75.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $115Ka year
- Peak month
- June3.4× the quietest month
- Top search term
- crankbait163K searches a year
02 · Price
A sale here is worth $12.21.
Listings sell for $12.21 on average, from $5.33 to $29.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.21 that is $1K to $3K a year per listing.
- Average price
- $12.21under the $15 to $100 sweet spot
- Price range
- $5.33–$29.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #192 within Lures, Baits & Attractants. It carries 1,508 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #192in Lures, Baits & Attractants
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,508per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Crankbait products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Strike King KVD 2.25 Shallow Fishing Lure Shallow Running Squarebill Crankbait Natural Bream 3/8-Ounce
- Price
- $8.84
- Rating
- 4.7/5
- Reviews
- 820
- Age
- 11y ago

wLure Minnow Crankbait for Bass Fishing Bass Lure Jerkbait Fishing Lure (HC15KB with Tackle Box)
- Price
- $20.30
- Rating
- 4.4/5
- Reviews
- 1,511
- Age
- 12y ago

Strike King KVD 1.5 Square Bill Crankbait Natural Shad (HCKVDS1.5-699)
- Price
- $7.09
- Rating
- 4.7/5
- Reviews
- 1,267
- Age
- 11y ago

YONGZHI Fishing Lures Shallow Deep Diving Swimbait Crankbait Fishing Wobble Multi Jointed Hard Baits for Bass Trout Freshwater and Saltwater 8PCS
- Price
- $13.19
- Rating
- 4.4/5
- Reviews
- 2,304
- Age
- 8y ago

Bill Lewis Lures Lifelike SB-57 3/8 OZ. MDJ Series Squarebill Crankbait Fishing Lure with Mustad Triple Grip Hooks RED Glitter Craw
- Price
- $9.95
- Rating
- 4.4/5
- Reviews
- 191
- Age
- 6y ago
Trending
estimated 90-day click momentum
Strike King (HCKVD1.5HK-450) KVD 1.5 Hard Knock Fishing Lure 450 - Delta Red 3/8 oz
- Price
- $7.43
- Rating
- 4.7/5
- Reviews
- 1,267
- Age
- 5y ago

Strike King (HCBPM-533) Bitsy Pond Minnow Crankbait Fishing Lure 533 - Ghost 3/32 oz Irresistible to Fish
- Price
- $5.73
- Rating
- 4.5/5
- Reviews
- 685
- Age
- 15y ago

Strike King Square Bill Crankbait (Chart Sexy Shad 1.5-Ounce)
- Price
- $6.75
- Rating
- 4.7/5
- Reviews
- 1,267
- Age
- 15y ago

Fish LuckE Deep Diving Crankbait Smoothie (3/8 Ounce) 2 Inch Crank Bait Fishing Lure Reel Shad Made in the USA
- Price
- $10.23
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago

Strike King (HCKVDS1.5-450) KVD Square Bill 1.5 Fishing Lure 450 - Delta Red 3/8 oz Unique Action
- Price
- $7.07
- Rating
- 4.7/5
- Reviews
- 1,267
- Age
- 9y ago
Newest
by launch date
Fish LuckE Deep Diving Crankbait Smoothie (3/8 Ounce) 2 Inch Crank Bait Fishing Lure Reel Shad Made in the USA
- Price
- $10.23
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago

TRUSCEND Fishing Lures Diving Lip Design Suspending Jointed Crankbait with BKK Hooks All-Purpose Trolling Glide Bait for Freshwater & Saltwater Inshore Fishing Swimbaits for Bass Tout Topwater
- Price
- $17.20
- Rating
- 4.4/5
- Reviews
- 11,494
- Age
- 2y ago

Berkley Frittside Fishing Lure 3-Pack Shad Assortment 5 (1/3 oz) Classic Flat Side Profile Mimics Variety of Species and Creates Flash Equipped with Sharp Fusion19 Hook
- Price
- $25.21
- Rating
- 4.8/5
- Reviews
- 449
- Age
- 2y ago

TRUSCEND Crankbaits Fishing Lures Hard Swimbait for Bass Trout Crappie Crank Baits Freshwater and Saltwater
- Price
- $13.37
- Rating
- 4.4/5
- Reviews
- 11,855
- Age
- 4y ago

Strike King (HCKVD1.5HK-450) KVD 1.5 Hard Knock Fishing Lure 450 - Delta Red 3/8 oz
- Price
- $7.43
- Rating
- 4.7/5
- Reviews
- 1,267
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
18 rising
Sellers
42
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 74%
Open market
16%
- Strike King44%
- wLure16%
- Bill Lewis7%
- TRUSCEND6%
- YONGZHI6%
- Berkley5%
- Open — no brand owns it (12 brands, 16%)
Demand
Crankbait search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×
Search terms
Top Crankbait search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crankbait163K/yr
- crank bait45K/yr
- crank baits for bass fishing30K/yr
- crankbaits27K/yr
- crank baits27K/yr
- deep diving crankbait22K/yr
- square bill crankbait22K/yr
- crankbaits for bass fishing22K/yr
- squarebill crankbaits11K/yr
- crank bait fishing lures15K/yr
Reviews and returns
What reviews say buyers love and hate about Crankbait
We read the reviews and the return reasons for every product selling here.
“Not right size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crankbait questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









