Cowboys Keychain
FailShoppers spend an estimated $19K a year here, so Cowboys Keychain is a Fail.
- Flapen Score
- 38 / 100Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 4738
- Market size
- $19K/yr61K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 10 sellers
Flapen Score
Cowboys Keychain against its category
The dotted line is the Sports & Outdoors average. Past it, Cowboys Keychain is stronger. Inside it, weaker.
Market
The Cowboys Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Cowboys Keychain 61K times last year and spent an estimated $19K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $19Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- dallas cowboys keychains20K searches a year
02 · Price
A sale here is worth $11.65.
Listings sell for $11.65 on average, from $6.10 to $60.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.65 that is $0 to $1K a year per listing.
- Average price
- $11.65under the $15 to $100 sweet spot
- Price range
- $6.10–$60.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #454 within Sports Souvenirs. It carries 1,766 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #454in Sports Souvenirs
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,766per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Cowboys Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rico Industries NFL Football Dallas Cowboys Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera
- Price
- $8.31
- Rating
- 4.7/5
- Reviews
- 1,662
- Age
- 3y ago

Aminco NFL Dallas Cowboys Deluxe Wristlet Keychain 5
- Price
- $7.03
- Rating
- 4.6/5
- Reviews
- 4,634
- Age
- 8y ago

NFL Siskiyou Sports Fan Shop Dallas Cowboys Chrome & Enameled Key Chain One Size Team Colors
- Price
- $10.11
- Rating
- 4.7/5
- Reviews
- 5,124
- Age
- 14y ago

aminco NFL Dallas Cowboys Impact Keychain Silver
- Price
- $12.20
- Rating
- 4.7/5
- Reviews
- 2,032
- Age
- 13y ago

NFL Siskiyou Sports Fan Shop Dallas Cowboys Flashlight Key Chain with Bottle Opener One Size Black
- Price
- $7.95
- Rating
- 4.5/5
- Reviews
- 4,803
- Age
- 14y ago
Trending
estimated 90-day click momentum
Denco Dallas Cowboys Keychain Official NFL Team Logo Metal Key Ring with Clip Football Fan Gear Accessory for Keys Backpack Bag NFL Gifts for Men Women
- Price
- $8.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

NFL Dallas Cowboys Keychain Apple AIR TAG Holder for Dogs & Cats Case for Apple Airtag Tracker GPS Dog Tracking Device Pendant Holder
- Price
- $11.91
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 2y ago

WinCraft NFL Dallas Cowboys Lanyard Key Strap 1 - Pack of 1
- Price
- $12.70
- Rating
- 4.4/5
- Reviews
- 2,024
- Age
- 14y ago

Pro Specialties Group NFL Dallas Cowboys Ombre Lanyard Team Colors One Size
- Price
- $9.49
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 10mo ago

aminco NFL Dallas Cowboys Impact Keychain Silver
- Price
- $12.20
- Rating
- 4.7/5
- Reviews
- 2,032
- Age
- 13y ago
Newest
by launch date
Denco Dallas Cowboys Keychain Official NFL Team Logo Metal Key Ring with Clip Football Fan Gear Accessory for Keys Backpack Bag NFL Gifts for Men Women
- Price
- $8.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Pro Specialties Group NFL Dallas Cowboys Ombre Lanyard Team Colors One Size
- Price
- $9.49
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 10mo ago

Rico Industries NFL Football Dallas Cowboys Pewter Style Bottle Opener Keychain
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 81
- Age
- 1y ago

Ibiwe Cowboys Gifts for Men Cowboys Football Keychain Football Gift for Men Boys Football Fans Western Themed Birthday Party Gifts for Sport Lovers
- Price
- $10.82
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago

The Ridge KeyCase - Dallas Cowboys
- Price
- $60.41
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
10
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 99%
Open market
3%
- Siskiyou32%
- aminco29%
- Rico Industries29%
- WinCraft3%
- Ibiwe2%
- Pets First2%
- Open — no brand owns it (3 brands, 3%)
Demand
Cowboys Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Cowboys Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dallas cowboys keychains20K/yr
- cowboys keychain13K/yr
- dallas cowboys keychain14K/yr
- dallas cowboy keychain6K/yr
- dallas cowboys key chain5K/yr
- dallas cowboys keychain for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Cowboys Keychain
We read the reviews and the return reasons for every product selling here.
“Cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cowboys Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









