counter
Worth a lookShows low returns (1.0%), but prices mostly outside the sweet spot ($4.70–$12.00) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Good$780K$780K/yr · 1.1M searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,328.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Avg price
Bad$7.63avg listing price — sweet spot $15–$100
Price range
Bad$4.70–$12.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, counter is a $780K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
counter market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $763K–$954K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
25
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
30%
- SDARMING21%
- Decymis17%
- TESEAS8%
- LKbeuuu8%
- Nliyeisu8%
- Amble8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top counter search terms
- counter273K/yr
- clicker counter225K/yr
- tally counter149K/yr
- pitch counter47K/yr
- counter clicker67K/yr
- counters67K/yr
- click counter37K/yr
- pitch counter clicker26K/yr
- hand counter clicker35K/yr
- counting clicker23K/yr
Top counter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SDARMING Tally Counter 4-Digit Clicker Counter Metal Hand Tally Counters Clicker Pitch Counter for Counting Knitting Coaching Golf Lap Fishing
SDARMING$6.134.7★6,097 rev
Decymis 2 Pack Clicker Counter Metal Hand Tally Counter Clicker 4 Digit Mechanical Palm Click Counter for Counting Numbers Coaching Sports Events Count
Decymis$6.484.7★1,220 rev
Nliyeisu 2 Pcs Clicker Counter Hand Tally Counter with Large Display - Mechanical Pitch Counter Clicker for Baseball Inventory People Counting Events Gym Reps(Silver)
Nliyeisu$5.124.7★249 rev
Amble 12 Pack Electronic Finger Counter 5 Digit LCD Electronic Digital Display Hand Tally Clicker Counter Digital Handheld Tally Counter Counting for Golf Goods Counting Lap Knitting
Amble$10.074.6★665 rev
KTRIO Metal Handheld Tally Counter 4-Digit Mechanical Clicker 1Pack
KTRIO$6.374.7★13,942 rev
Newest
by launch date
2 PCS Hand Metal Tally Clicker Counter 4 Digit Number Clicker Counter with Nylon Lanyard Mechanical Clicker Digital Handheld Tally Counter for Knitting Lap Golf Row Coaching Umpire and Events
Tulieko$5.0435 rev
Amble 5 Pack Finger Clicker Counter Tally Counter with 5-Digit LCD Electronic Digital Display Clickers for Knitting Golf Lap and Inventory Counting
Amble$8.0479 rev
LKbeuuu Metal Handheld Tally Counter Clicker Counter with 4 Digit Display
LKbeuuu$5.06143 rev
Nliyeisu 2 Pcs Clicker Counter Hand Tally Counter with Large Display - Mechanical Pitch Counter Clicker for Baseball Inventory People Counting Events Gym Reps(Silver)
Nliyeisu$5.12249 rev
LKbeuuu 4 PCS Electronic Finger Counter 5 Digit Number and LCD Electronic Digital Display Resettable Hand Tally Counting for Golf Goods Counting Lap Knitting
LKbeuuu$4.91305 rev
Trending
90-day click momentum2 PCS Hand Metal Tally Clicker Counter 4 Digit Number Clicker Counter with Nylon Lanyard Mechanical Clicker Digital Handheld Tally Counter for Knitting Lap Golf Row Coaching Umpire and Events
Tulieko$5.044.4★
ALDMIO 15 Pcs Electronic Finger Counter 5 Digital Finger Counter Resettable Hand Tally Clicker Counters for Counting Numbers Knitting Coaching Golf Lap Fishing School Sports Event
ALDMIO$10.734.5★
WEIMELTOY Tally Counter 10pc Electronic Finger Counter Digtal Clicker Counter 5 Digit LCD Counting for Knitting/Golf/Coaching/Goods Counting/Lap Etc
WEIMELTOY$6.844.6★
LKbeuuu Metal Handheld Tally Counter Clicker Counter with 4 Digit Display
LKbeuuu$5.064.8★
Clicker Counter Handheld Tally Counter 4-Digit Number Counter 2 Pack Hand Mechanical Counters Clickers Pitch Umpire Click Counter for Coaching Knitting People Lap Fishing Golf (Pink White)
TESEAS$6.094.7★
What buyers say about counter
What buyers praise and complain about, mined from review topics.What buyers love
“smooth to operate”
“Amazing price”
“As Advertised”
“Excellent product very well made”
“Working good”
“good fun”
“They dont break easily”
“Great Size”
“the buttons click smoothly”
“This is perfect for walking laps at the gym”
What buyers complain about
“Not durable”
“Bad quality”
“Did not work”
“Buttons Are a Little Loose”
“however its much too big”
“Too loud”
“Cheap”
“One dead on arrival”
“DIFFERENT PRODUCT THAN PICTURED”
“Can't even see the 1 because it is on the edge of the screen”
Top return reasons
Common questions
- Is counter profitable to sell on Amazon United States?
- The niche generates $780K/yr across 28 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the counter niche?
- 19 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in counter?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.0%.
- When does demand for counter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the counter niche?
- Listings span $4.70–$12.00; the average listing price is $7.63 (sweet spot $15–$100). The average incumbent carries 2,328 reviews — the moat a new listing must climb.