Cot Mattress

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+73.7%

Conversion, latest week

1.6%

Market size, estimated

$1.1Ma year

Peak month

June2.8× the quietest month

Top search term

cot mattress242K searches a year

Listings sell for $64.89 on average, from $14.00 to $248.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $64.89 that is $6K to $16K a year per listing.

Average price

$64.89inside the $15 to $100 sweet spot

Price range

$14.00–$248.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$6K–$16K

Returns

5.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #22 within Sleeping Bags & Camp Bedding. It carries 2,606 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

2.8%

Average rank

#22in Sleeping Bags & Camp Bedding

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

2,606per listing

Listings tracked

61

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

35 months