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65

cot mattress

Worth a look

Shows a sweet-spot price point ($64.89 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 80Conversion 20Competition 82Returns 24Price range 36Avg price 88Brand share 87Review moat 39Quality gap 72

Avg price

Great$64.89

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Growth

Great+73.7%

90-day search growth — must beat 0% to launch

Market size

Great$1.1M

$1.1M/yr · 1.0M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,605.62

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$14.00–$248.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, cot mattress is a $1.1M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cot mattress market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
$973K–$1.3M
units × avg price
Conversion rate
1.6%
Avg BSR
#22
Page quality
0%
Prime
98%
Sponsored
95%
Out of stock
2.8%
Avg brand age
35 months
Avg seller age
161 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

85

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

33%

Top 20: 63%

Open market

46%

  • CYMULA20%
  • Yuzonc7%
  • Pretyw7%
  • Intex7%
  • FNARMW6%
  • Hikenture5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +73.7% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Top cot mattress search terms

  • cot mattress242K/yr
  • camping beds for adults152K/yr
  • camping air mattresses89K/yr
  • double sleeping pad63K/yr
  • camping mattress 2 person58K/yr
  • roll up mattress70K/yr
  • queen camping mattress43K/yr
  • camping mattress queen37K/yr
  • travel mattress topper39K/yr
  • sleeping pad for camping 2 person25K/yr
All search terms

Top cot mattress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$32K6%$63K9%$95K12%$126K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cot mattress

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall32%

“Absolutely comfortable”

Quality-Overall9%

“The quality is solid”

Value For Money7%

“Amazing value”

Size-Overall5%

“Exact size”

Ease Of Use5%

“Easy to operate”

Cushion4%

“Absolutely love this cushion”

Durability3%

“Durable material”

Assembly/Installation3%

“Easy Set Up”

Advertised Vs Actual Product3%

“Exactly as described”

Weight Light3%

“Great packable lightweight pad”

What buyers complain about

Inflation/Deflation12%

“Does NOT stay inflated”

Leak-Proof10%

“leaks like a sieve”

Comfort-Overall8%

“It was an uncomfortable night”

Durability8%

“Falling Apart”

Quality-Overall7%

“Awful quality”

Size-Overall7%

“Not true to size”

Thickness6%

“Definitely not as thick as it shows”

Advertised Vs Actual Product3%

“False advertising”

Value For Money2%

“Notworth the price”

Cushion2%

“Not enough padding”

Top return reasons

Size-Overall27%
Comfort-Overall13%
Inflation/Deflation11%
Leak-Proof8%
Value For Money6%
Advertised Vs Actual Product6%
Functionality-Overall4%
Thin3%
Thickness3%
Quality-Overall2%

Common questions

Is cot mattress profitable to sell on Amazon United States?
The niche generates $1.1M/yr across 61 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (65/100).
How competitive is the cot mattress niche?
42 brands and 85 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in cot mattress?
Top complaints mined from reviews: Inflation/Deflation, Leak-Proof, Comfort-Overall. The return rate is 5.3% — above our launch gate.
When does demand for cot mattress peak?
Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the cot mattress niche?
Listings span $14.00–$248.73; the average listing price is $64.89 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.