Is cot profitable to sell on Amazon United States?

The niche generates $10.1M/yr across 66 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Launch it (64/100).

How competitive is the cot niche?

41 brands and 83 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in cot?

Top complaints mined from reviews: Comfort-Overall, Thickness, Size-Overall. The return rate is 4.3%.

When does demand for cot peak?

Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the cot niche?

Listings span $29.01–$317.41; the average listing price is $83.25 (sweet spot $15–$100). The average incumbent carries 2,504 reviews — the moat a new listing must climb.

cot

Launch it

A $10.1M/yr market growing +37.9% this quarter with returns at 4.3% — clears our launch bar.

Market size

Incredible$10.1M

$10.1M/yr · 9.2M searches

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$83.25

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+37.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,504.44

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Price range

Okay$29.01–$317.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, cot is a $10.1M/yr Amazon United States market (9.2M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 64/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cot market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: $8.3M–$10.4M; units × avg price
Conversion rate: 1.3%
Avg BSR: #29
Page quality: 0%
Prime: 68%
Sponsored: 98%
Out of stock: 1.6%
Avg brand age: 33 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

34%

Top 20: 66%

Open market

46%

ABORON16%
Coleman14%
CYMULA8%
JEAREY6%
OLIXIS6%
ATORPOK5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top cot search terms

camping cot1.7M/yr +70.1%1.2% conv.
cot1.7M/yr +31.8%1.2% conv.
camping bed520K/yr +85.1%0.4% conv.
folding bed819K/yr +3.0%0.4% conv.
camping cots for adults511K/yr +73.9%1.2% conv.
foldable bed697K/yr +2.2%0.3% conv.
portable bed477K/yr +3.7%0.3% conv.
camping cots256K/yr +92.2%1.0% conv.
folding bed with mattress354K/yr +10.4%0.5% conv.
cots for sleeping342K/yr -5.9%0.8% conv.

All search terms

Top cot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coleman Trailhead II Large Folding Cot with Easy Setup & Takedown Supports Adults up to 6ft 2in or 300lbs Great for Camping Lounging Elevated Sleeping Guests & More

Coleman$58.624.4★24,893 rev

CYMULA Camping Cot Pad 2 Inch Memory Foam Camping Pad for Folding Cot and Foldable Cot Portable Roll Up Camp Gear for Car Camping Travel Tent Non-Slip Waterproof Bottom Removable Cover Pad Only

CYMULA$49.994.4★530 rev

ABORON Camping Cot for Adult 28 Extra Wide Heavy-Duty 1200D Oxford Cot for Sleeping Portable Folding Camp Bed with Mat & Carry Bag

ABORON$57.844.2★8,610 rev

JEAREY Camping Cot for Sleeping 28 Extra Wide Heavy-Duty 1200D Oxford Foliding Cots for Adults Portable with Mattress Carry Bag for Guest Travel Hiking Navy

JEAREY$54.664.3★274 rev

ABORON XXL Camping Cot for Adults Oversized 7832 Folding Camping Bed 900LBS Heavy Duty Outdoor Sleeping Cot with Mattress Pad 1200D Oxford Portable with Carry Bag

ABORON$82.644.2★8,610 rev

Newest

by launch date

OLIXIS Folding Camping Cot Rollaway Bed Portable Camping Bed for Indoor & Outdoor Sleeping Cot for Adults 3.5 Cushion 440 lbs Sturdy Frame Quick Setup Compact Carry & Storage Blue

OLIXIS$46.1795 rev

3mo ago

OLIXIS Camping Cot - Sleeping Folding Cots for Adults Foldable Army Bed for Camping Backyard Traveling Guest Bed 73x35.8x17.7 300 LBS Capacity. Portable Cot for Multi-Scene use

OLIXIS$37.5137 rev

4mo ago

ABORON XXL Camping Cot for Adults Oversized 7832 Folding Camping Bed 900LBS Heavy Duty Outdoor Sleeping Cot with Mattress Pad 1200D Oxford Portable with Carry Bag

ABORON$82.648,610 rev

5mo ago

BSISHL Adjustable Folding Camping Cot with Mattress(L70in)

BSISHL$59.06126 rev

6mo ago

JEAREY Camping Cot for Sleeping 28 Extra Wide Heavy-Duty 1200D Oxford Foliding Cots for Adults Portable with Mattress Carry Bag for Guest Travel Hiking Navy

JEAREY$54.66274 rev

8mo ago

What buyers say about cot

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall29%

“the mattress is quite comfortable”

Quality-Overall10%

“Good quality bed”

Assembly/Installation7%

“Easy assembly”

Value For Money7%

“Great deal”

Strength7%

“The bed frame is sturdy”

Ease Of Use4%

“Easy to fold”

Size-Overall4%

“True to size”

Cushion3%

“The cushioning on it is nice”

Advertised Vs Actual Product3%

“Exactly what I expected”

Weight Light3%

“Great packable lightweight pad”

What buyers complain about

Comfort-Overall12%

“Not as comfortable as they say”

Thickness8%

“Definitely not as thick as it shows”

Size-Overall6%

“Too small”

Cushion5%

“Not enough padding”

Durability5%

“Broken”

Quality-Overall5%

“not well made”

Advertised Vs Actual Product5%

“False advertisement”

Assembly/Installation5%

“Absolutely impossible to set up”

Weight Heavy3%

“Very heavy”

Inflation/Deflation2%

“Does not stay inflated”

Top return reasons

Size-Overall25%

Comfort-Overall18%

Advertised Vs Actual Product9%

Weight Heavy6%

Thin4%

Assembly/Installation4%

Value For Money3%

Defective Material/Parts3%