- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $90K/yr104K searches / yr
- 90-day growth
- +38.8%search demand this quarter
- Competition
- 28%top-5 click share · 8 brands · 7 sellers
Flapen Score
Cornell against its category
The dotted line is the Sports & Outdoors average. Past it, Cornell is stronger. Inside it, weaker.
Market
The Cornell market on Amazon at a glance
Shoppers on Amazon United States searched for Cornell 104K times last year and spent an estimated $90K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +38.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $90Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- cornell23K searches a year
02 · Price
A sale here is worth $35.78.
Listings sell for $35.78 on average, from $12.79 to $54.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.78 that is $0 to $4K a year per listing.
- Average price
- $35.78inside the $15 to $100 sweet spot
- Price range
- $12.79–$54.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #9,705 within Sweatshirts & Hoodies. It carries 1,885 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 92%
- Out of stock, average day
- 18.1%
- Average rank
- #9,705in Sweatshirts & Hoodies
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,885per listing
- Listings tracked
- 64
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cornell products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
7
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
28%
Top 20: 60%
Open market
1%
- Brand 146%
- Brand 238%
- Brand 311%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (2 brands, 1%)
Demand
Cornell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Cornell search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cornell23K/yr
- cornell university apparel21K/yr
- cornell university12K/yr
- cornell t shirt7K/yr
- cornell merch6K/yr
- cornell shirt6K/yr
- cornell university merchandise6K/yr
- cornell sweatshirt10K/yr
- cornell university merch4K/yr
- cornell hoodie5K/yr
Reviews and returns
What reviews say buyers love and hate about Cornell
We read the reviews and the return reasons for every product selling here.
“Definitely not worth the money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cornell questions
Answered from the same tracked data.









