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Cornell

Fail

The top 5 brands take 98% of clicks, so Cornell is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$90K/yr104K searches / yr
90-day growth
+38.8%search demand this quarter
Competition
28%top-5 click share · 8 brands · 7 sellers

Flapen Score

Cornell against its category

The dotted line is the Sports & Outdoors average. Past it, Cornell is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cornell market on Amazon at a glance

Shoppers on Amazon United States searched for Cornell 104K times last year and spent an estimated $90K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+38.8%
Conversion, latest week
2.4%
Market size, estimated
$90Ka year
Peak month
December3.2× the quietest month
Top search term
cornell23K searches a year

02 · Price

A sale here is worth $35.78.

Listings sell for $35.78 on average, from $12.79 to $54.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.78 that is $0 to $4K a year per listing.

Average price
$35.78inside the $15 to $100 sweet spot
Price range
$12.79–$54.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #9,705 within Sweatshirts & Hoodies. It carries 1,885 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
92%
Out of stock, average day
18.1%
Average rank
#9,705in Sweatshirts & Hoodies
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,885per listing
Listings tracked
64

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cornell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

28%

Top 20: 60%

Open market

1%

  • Brand 146%
  • Brand 238%
  • Brand 311%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Cornell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Cornell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cornell23K/yr
  • cornell university apparel21K/yr
  • cornell university12K/yr
  • cornell t shirt7K/yr
  • cornell merch6K/yr
  • cornell shirt6K/yr
  • cornell university merchandise6K/yr
  • cornell sweatshirt10K/yr
  • cornell university merch4K/yr
  • cornell hoodie5K/yr

Reviews and returns

What reviews say buyers love and hate about Cornell

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
5.5%of orders come back
“Definitely not worth the money”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cornell questions

Answered from the same tracked data.