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Cooper Flagg

Fail

Demand is soft, at -50.2% this quarter, so Cooper Flagg is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$142K/yr259K searches / yr
90-day growth
-50.2%search demand this quarter
Competition
35%top-5 click share · 11 brands · 19 sellers

Flapen Score

Cooper Flagg against its category

The dotted line is the Sports & Outdoors average. Past it, Cooper Flagg is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooper Flagg market on Amazon at a glance

Shoppers on Amazon United States searched for Cooper Flagg 259K times last year and spent an estimated $142K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-50.2%
Conversion, latest week
0.8%
Market size, estimated
$142Ka year
Peak month
December5.5× the quietest month
Top search term
cooper flagg76K searches a year

02 · Price

A sale here is worth $71.47.

Listings sell for $71.47 on average, from $9.93 to $1248.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $71.47 that is $0 to $7K a year per listing.

Average price
$71.47inside the $15 to $100 sweet spot
Price range
$9.93–$1248.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #5,717 within T-Shirts. It carries 5 reviews at 4.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
39%
Out of stock, average day
9.0%
Average rank
#5,717in T-Shirts
Average rating
4.84 starsAmazon United States average 4.42 stars
Average reviews
5per listing
Listings tracked
54

04 · Newcomers

1 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cooper Flagg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$4K$9K$13K$17K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

11 falling

Sellers

19

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 72%

Open market

7%

  • Outerstuff34%
  • 500 LEVEL19%
  • Front Row Threads18%
  • Generic9%
  • HOFSM.COM Hall of Fame Sports Memorabilia9%
  • WCG4%
  • Open — no brand owns it (5 brands, 7%)

Demand

Cooper Flagg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Cooper Flagg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cooper flagg76K/yr
  • cooper flagg rookie card64K/yr
  • cooper flagg jersey58K/yr
  • cooper flagg shirt24K/yr
  • cooper flagg card11K/yr
  • cooper flag rookie card8K/yr
  • cooper flag8K/yr
  • cooper flagg cards5K/yr
  • cooper flagg merch3K/yr

Reviews and returns

What reviews say buyers love and hate about Cooper Flagg

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Collectibles”
67%of negative reviews mention “Value For Money”
0.7%of orders come back
“Lacking value”
A buyer, on “Value For Money”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cooper Flagg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data