Is cooling towels bulk profitable to sell on Amazon United States?

The niche generates $129K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +242.3%. Flapen's verdict: Worth a look (63/100).

How competitive is the cooling towels bulk niche?

13 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in cooling towels bulk?

Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 1.5%.

When does demand for cooling towels bulk peak?

Demand peaks in May–Jun–Jul; the busiest month runs 22.3× the quietest.

What does it cost to enter the cooling towels bulk niche?

Listings span $7.86–$57.78; the average listing price is $32.05 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.

cooling towels bulk

Worth a look

Shows demand growing +242.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+242.3%

90-day search growth — must beat 0% to launch

Avg price

Incredible$32.05

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 6% kills the launch gate

Price range

Great$7.86–$57.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good792.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$129K

$129K/yr · 102K searches

According to Flapen's Amazon United States niche tracking, cooling towels bulk is a $129K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

cooling towels bulk market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $160K–$192K; units × avg price
Launch success: —; 2 of 3 new (360d)
Conversion rate: 3.9%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.3%
Avg brand age: 34 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

19%

Hosuly28%
LYDTICK14%
Honoson11%
BBTO11%
Ponpon9%
Haoteey8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +242.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 22.3×

Open Trend

Top cooling towels bulk search terms

cooling towels bulk68K/yr +234.9%2.7% conv.
bulk cooling towels19K/yr +252.5%2.0% conv.
cooling towel bulk8K/yr +218.9%2.0% conv.
cooling towels for neck and face bulk3K/yr +355.9%3.0% conv.
bulk cooling towels 100 pack4K/yr +313.3%2.3% conv.

All search terms

Top cooling towels bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hosuly 30 Pack Cooling Towels 40x12 Ice Breathable Chilly Sweat Rag Microfiber Workout Rags for Gym Towels for Neck and Face for Yoga Golf Sport Running(Dark Blue)

Hosuly$22.794.5★1,017 rev

LYDTICK 30Pack Cooling Towels for Neck and Face (40x12) Ice Microfiber Cooling Towels Bulk for Workout Chill Sweat Towels Cooling Neck Wraps for Gym Yoga Golf Running Sport

LYDTICK$21.794.4★470 rev

Haoteey Cooling Towels Pack of 30 40*12 Neck Cool Towel Bulk Cold Towels for Neck and Face Cooling Rags Sports Towel for Hot Weather Running Soccer Yoga Gym Golf

Haoteey$39.194.6★110 rev

Ponpon 30pcs Cooling Towel Ice Towel Cooling Towels for Neck and Face Microfiber Cooling Towel for Gym Travel Yoga Camping Running Outdoor Sport (10 Colors)

Ponpon$19.124.3★2,410 rev

BBTO 100 Pack Cooling Towel - 32 x 12 Microfiber Cold Sports Sweat Rags Neck & Face Breathable Ice Chilly Towel for Gym Yoga Golf Workout Beach Accessories(Multicolor)

BBTO$57.154.4★173 rev

Newest

by launch date

30 Pack Disposable Cooling Wipes Individually Wrapped No-Rinse Cooling Towels (25x 9.84) Extra-Thick Oversized Ice Towel for Sports Travel and Camping in Hot Weather (White)

TCANG$19.02136 rev

3mo ago

Tagefa Cooling Towels 40 Pack 40x12 Bulk Cold Towels for Hot Weather Cool Gym Towel for Neck & Face Cooling Rags with Carry Bag for Sports Workout Golf Camping Travel

Tagefa$49.7428 rev

4mo ago

Peryiter 20 Pack Cooling Towels with Silicone Carry Cases Cooling Towels Bulk for Neck and Face Hot Weather Ice Towel Quick Drying Sweat for Sports Yoga Gym Running Fitness 10 Colors 35 x 12 Inches

Peryiter$36.912 rev

5mo ago

LUYI 8 Pack 40x12 Cooling Towels for Neck and Face Microfiber Soft Breathable Cooling Towel Bulk for Hot Weather Gym Sports Yoga Workout Running Golf Camping Hiking

LUYI$9.9552 rev

1y ago

Haoteey Cooling Towels Pack of 30 40*12 Neck Cool Towel Bulk Cold Towels for Neck and Face Cooling Rags Sports Towel for Hot Weather Running Soccer Yoga Gym Golf

Haoteey$39.19110 rev

1y ago

What buyers say about cooling towels bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent Product”

Warmth12%

“they worked really well in the heat”

Efficiency9%

“they work great”

Value For Money7%

“Worth it”

Heating7%

“The cooling effect definitely works, though how long it lasts will depend on the heat and humidity”

Ease Of Use5%

“Easy to use”

Size-Overall4%

“good size”

Suitability Hot Weather4%

“Its a great stuff for summer”

Weight Light3%

“The weight of them is perfect”

Color3%

“Plus the multiple colors worked for everyone”

What buyers complain about

Quality-Overall24%

“not all well-made”

Smell13%

“Chemical smell is overwhelming”

Size-Overall7%

“Too short”

Thickness7%

“These are very thin wont last long”

Durability6%

“The reviews say they don't last long”

Value For Money6%

“Not worth the money”

Heating5%

“The heat made it hard for the AC to keep up which resulted in two young children who had trouble sleeping”

Functionality-Overall3%

“They just arent working for me”

Absorbency2%

“has no absorption”

Warmth2%

“these do not work for keeping you cool when the sun is hot”

Top return reasons

Size-Overall24%

Material Quality12%

Value For Money10%

Thin8%

Smell7%

Advertised Vs Actual Product7%

Functionality-Overall6%

Quality-Overall6%

Color4%