Cooler Wheel Kit
FailBuyers convert on only 0.4% of searches, so Cooler Wheel Kit is a Fail.
- Flapen Score
- 49 / 100Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 4749
- Market size
- $369K/yr340K searches / yr
- 90-day growth
- +195.0%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 63 sellers
Flapen Score
Cooler Wheel Kit against its category
The dotted line is the Sports & Outdoors average. Past it, Cooler Wheel Kit is stronger. Inside it, weaker.
Market
The Cooler Wheel Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Cooler Wheel Kit 340K times last year and spent an estimated $369K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +195.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.
- Searches, last 12 months
- 340K
- Growth, 90 days vs prior 90
- +195.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $369Ka year
- Peak month
- July4.3× the quietest month
- Top search term
- yeti cooler with wheels120K searches a year
02 · Price
A sale here is worth $251.77.
Listings sell for $251.77 on average, from $19.25 to $469.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $251.77 that is $0 to $25K a year per listing.
- Average price
- $251.77above the $15 to $100 sweet spot
- Price range
- $19.25–$469.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$25K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #255 within Camp Kitchen. It carries 1,138 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 90%
- Out of stock, average day
- 8.1%
- Average rank
- #255in Camp Kitchen
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,138per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Cooler Wheel Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
63
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
14%
- Brand 161%
- Brand 210%
- Brand 35%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (9 brands, 14%)
Demand
Cooler Wheel Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×
Search terms
Top Cooler Wheel Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yeti cooler with wheels120K/yr
- yeti wheeled coolers21K/yr
- cooler wheel kit38K/yr
- yeti cooler wheels21K/yr
- wheels for cooler15K/yr
- yeti wheel kit12K/yr
- yeti rolling cooler12K/yr
- yeti cooler wheel kit10K/yr
- yeti with wheels10K/yr
- yeti wheels9K/yr
Reviews and returns
What reviews say buyers love and hate about Cooler Wheel Kit
We read the reviews and the return reasons for every product selling here.
“they are both a little bulky/heavy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooler Wheel Kit questions
Answered from the same tracked data.









