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Cooler Wheel Kit

Fail

Buyers convert on only 0.4% of searches, so Cooler Wheel Kit is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$369K/yr340K searches / yr
90-day growth
+195.0%search demand this quarter
Competition
50%top-5 click share · 15 brands · 63 sellers

Flapen Score

Cooler Wheel Kit against its category

The dotted line is the Sports & Outdoors average. Past it, Cooler Wheel Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooler Wheel Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Cooler Wheel Kit 340K times last year and spent an estimated $369K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +195.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+195.0%
Conversion, latest week
0.4%
Market size, estimated
$369Ka year
Peak month
July4.3× the quietest month
Top search term
yeti cooler with wheels120K searches a year

02 · Price

A sale here is worth $251.77.

Listings sell for $251.77 on average, from $19.25 to $469.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $251.77 that is $0 to $25K a year per listing.

Average price
$251.77above the $15 to $100 sweet spot
Price range
$19.25–$469.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #255 within Camp Kitchen. It carries 1,138 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
90%
Out of stock, average day
8.1%
Average rank
#255in Camp Kitchen
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,138per listing
Listings tracked
31

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cooler Wheel Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

63

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

14%

  • Brand 161%
  • Brand 210%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 14%)

Demand

Cooler Wheel Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Search terms

Top Cooler Wheel Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti cooler with wheels120K/yr
  • yeti wheeled coolers21K/yr
  • cooler wheel kit38K/yr
  • yeti cooler wheels21K/yr
  • wheels for cooler15K/yr
  • yeti wheel kit12K/yr
  • yeti rolling cooler12K/yr
  • yeti cooler wheel kit10K/yr
  • yeti with wheels10K/yr
  • yeti wheels9K/yr

Reviews and returns

What reviews say buyers love and hate about Cooler Wheel Kit

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Weight Heavy”
4.3%of orders come back
“they are both a little bulky/heavy”
A buyer, on “Weight Heavy”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cooler Wheel Kit questions

Answered from the same tracked data.