Cooler Light
FailShoppers spend an estimated $12K a year here, so Cooler Light is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $12K/yr38K searches / yr
- 90-day growth
- +164.5%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 13 sellers
Flapen Score
Cooler Light against its category
The dotted line is the Sports & Outdoors average. Past it, Cooler Light is stronger. Inside it, weaker.
Market
The Cooler Light market on Amazon at a glance
Shoppers on Amazon United States searched for Cooler Light 38K times last year and spent an estimated $12K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +164.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +164.5%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $12Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- cooler light23K searches a year
02 · Price
A sale here is worth $15.76.
Listings sell for $15.76 on average, from $9.22 to $27.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $15.76 that is $0 to $2K a year per listing.
- Average price
- $15.76inside the $15 to $100 sweet spot
- Price range
- $9.22–$27.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #420 within Camp Kitchen. It carries 1,314 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 20.1%
- Average rank
- #420in Camp Kitchen
- Average rating
- 3.99 starsAmazon United States average 4.42 stars
- Average reviews
- 1,314per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Cooler Light products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
7%
- Brand 130%
- Brand 227%
- Brand 315%
- Brand 49%
- Brand 56%
- Brand 65%
- Open — no brand owns it (2 brands, 7%)
Demand
Cooler Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Cooler Light search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cooler light23K/yr
- cooler lights7K/yr
- cooler lights waterproof led8K/yr
Reviews and returns
What reviews say buyers love and hate about Cooler Light
We read the reviews and the return reasons for every product selling here.
“Short battery life”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooler Light questions
Answered from the same tracked data.