concept 2 rowing machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.7M$3.7M/yr · 376K searches
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Okay1,528.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad$24.79–$1359.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$699.02avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, concept 2 rowing machine is a $3.7M/yr Amazon United States market (376K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
concept 2 rowing machine market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $2.8M–$3.5M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 1.4%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Concept247%
- YOSUDA43%
- Andacar6%
- MERACH3%
- Sunny Health & Fitness2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×
Top concept 2 rowing machine search terms
- concept 2 rowing machine177K/yr
- concept 2 rower58K/yr
- concept 231K/yr
- concept227K/yr
- concept2 rowerg20K/yr
- rowerg5K/yr
- rowerg concept 26K/yr
- rogue echo rower7K/yr
- concept2 rowing machines5K/yr
- rowing machine concept 25K/yr
Top concept 2 rowing machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Concept2 RowErg Indoor Rowing Machine - PM5 Monitor Device Holder Adjustable Air Resistance Easy Storage
Concept2$989.544.9★13,035 rev
YOSUDA R2 Rowing Machine for Home Professional Adjustable Air Resistance Rower Machines with Self-Powered Monitor 53.7 Row Rail Ergonomic Comfort Seat Easy Storage
YOSUDA$592.414.7★7 rev
YOSUDA Magnetic Rowing Machine for Home Quiet & Smooth Full Body Workout Rower App Connected Cardio Equipment Apartment-Friendly Indoor Fitness Machine
YOSUDA$192.534.4★1,976 rev
Magnetic Rowing Machine for Home Upgraded Version with Greater Resistance and Longer Slide Rail Quiet & Smooth Full Body Workout Rower App Connected Cardio Equipment
YOSUDA$259.644.5★2,529 rev
Andacar Rowing Machine Cover for Concept 2 Rowing Machine Waterproof Rower Cover Dustproof Fitness Equipment Protective Cover - 95 L24 W40 H Black
Andacar$24.794.2★147 rev
Newest
by launch dateYOSUDA R2 Rowing Machine for Home Professional Adjustable Air Resistance Rower Machines with Self-Powered Monitor 53.7 Row Rail Ergonomic Comfort Seat Easy Storage
YOSUDA$592.417 rev
YOSUDA Water Rowing Machines for Home Use-Foldable Wooden Rower Machine 400LBS Weight Capacity with Dedicated Monitor & Bluetooth APP Comfortable Seat (CLASSIC-22L Tank)
YOSUDA$273.3061 rev
Concept2 RowErg Model D Indoor Rowing Machine with PM5 Monitor Device Holder Adjustable Air Resistance Easy Storage (Gray)
Concept2$1164.4544 rev
Concept2 RowErg Indoor Rowing Machine - PM5 Monitor Device Holder Adjustable Air Resistance Easy Storage with FitXion Seat Cushion (Gray)
Concept2$1226.5041 rev
MERACH Rowing Machines for Home Adjustable Air Resistance Professional Indoor Rowing Machine Ergonomic Comfort Seat Performance Monitor and Device Holder Easy Storage
MERACH$481.84347 rev
Trending
90-day click momentumMagnetic Rowing Machine for Home Upgraded Version with Greater Resistance and Longer Slide Rail Quiet & Smooth Full Body Workout Rower App Connected Cardio Equipment
YOSUDA$259.644.5★
Sunny Health & Fitness Obsidian Surge SMART Water Rowing Machine with Dynamic Real-Time Resistance Foldable 300 LB Capacity Rower with Free SunnyFit App and Extra Long Rail - SF-RW5713SMART
Sunny Health & Fitness$565.203.8★
YOSUDA Water Rowing Machines for Home Use-Foldable Wooden Rower Machine 400LBS Weight Capacity with Dedicated Monitor & Bluetooth APP Comfortable Seat (CLASSIC-22L Tank)
YOSUDA$273.304.8★
YOSUDA R2 Rowing Machine for Home Professional Adjustable Air Resistance Rower Machines with Self-Powered Monitor 53.7 Row Rail Ergonomic Comfort Seat Easy Storage
YOSUDA$592.414.7★
YOSUDA Magnetic Rowing Machine for Home Quiet & Smooth Full Body Workout Rower App Connected Cardio Equipment Apartment-Friendly Indoor Fitness Machine
YOSUDA$192.534.4★
What buyers say about concept 2 rowing machine
What buyers praise and complain about, mined from review topics.What buyers love
“the build quality has been rock solid”
“Good for exercise”
“Its affordable”
“Easy to use”
“effective”
“Quiet and smooth”
“It seems durable”
“fairly simple assembly”
“Much better than I was expecting”
“good design”
What buyers complain about
“Disappointing quality control for a brand-new rower”
“Too small”
“A bit more assembly than I expected”
“broke after a month”
“It cannot stay on a specific screen that shows the information you want”
“it cost $50.00 more”
“Dont listen to those that criticize the noise”
“I'm not all that strong”
“Item photos are deceptive”
“Instructions were not the best”
Top return reasons
Common questions
- Is concept 2 rowing machine profitable to sell on Amazon United States?
- The niche generates $3.7M/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the concept 2 rowing machine niche?
- 5 brands and 16 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in concept 2 rowing machine?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 1.5%.
- When does demand for concept 2 rowing machine peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the concept 2 rowing machine niche?
- Listings span $24.79–$1359.54; the average listing price is $699.02 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.