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Compound Bow

Fail

Buyers convert on only 0.5% of searches, so Compound Bow is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$1.6M/yr3.9M searches / yr
90-day growth
-10.9%search demand this quarter
Competition
59%top-5 click share · 13 brands · 16 sellers

Flapen Score

Compound Bow against its category

The dotted line is the Sports & Outdoors average. Past it, Compound Bow is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compound Bow market on Amazon at a glance

Shoppers on Amazon United States searched for Compound Bow 3.9M times last year and spent an estimated $1.6M. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
0.5%
Market size, estimated
$1.6Ma year
Peak month
November3.2× the quietest month
Top search term
bow and arrow779K searches a year

02 · Price

A sale here is worth $87.39.

Listings sell for $87.39 on average, from $32.49 to $205.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $87.39 that is $22K to $44K a year per listing.

Average price
$87.39inside the $15 to $100 sweet spot
Price range
$32.49–$205.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$22K–$44K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #23 within Archery. It carries 752 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#23in Archery
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
752per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Compound Bow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

  • Brand 151%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Compound Bow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Compound Bow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow and arrow779K/yr
  • compound bow931K/yr
  • archery403K/yr
  • recurve bow399K/yr
  • bow and arrow set for adults219K/yr
  • recurve bows for adults201K/yr
  • archery bow144K/yr
  • arco87K/yr
  • archery set112K/yr
  • archery bows95K/yr

Reviews and returns

What reviews say buyers love and hate about Compound Bow

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
26%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“The quality is terrible”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Compound Bow questions

Answered from the same tracked data.