compass keychain
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($63K/yr) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good716.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$3.92–$29.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Market size
Bad$63K$63K/yr · 177K searches
According to Flapen's Amazon United States niche tracking, compass keychain is a $63K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
compass keychain market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $58K–$78K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.8%
- Avg brand age
- 43 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
28
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
31%
- Coghlan's33%
- Trcosenp14%
- MecArmy7%
- ZoloAJay5%
- Amazon Basics5%
- SUUNTO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top compass keychain search terms
- compass keychain58K/yr
- mini compass34K/yr
- small compass30K/yr
- keychain compass17K/yr
- compass carabiner8K/yr
- carabiner compass9K/yr
- edc compass8K/yr
- clip on compass7K/yr
- tiny compass5K/yr
Top compass keychain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering
Coghlan's$8.894.3★1,689 rev
Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.
Trcosenp$3.924.4★432 rev
2PCS Compass Hiking Upgraded Version Survival for Kids Necklace Brujula Keychain Gear Lensatic Pocket Compasses Orienteering Pendant Boy Scout Kid Magnetic Waterproof Compasses.
Trcosenp$6.864.4★432 rev
20 Pack Button Compass Mini Pocket Oil Filled Compass Dia. 20mm
ZoloAJay$6.904.2★186 rev
Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking
Amazon Basics$7.284.3★61 rev
Newest
by launch dateAmazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking
Amazon Basics$7.2861 rev
TYTDOUTER Carabiner Clip On Compass Keychain Mini Pocket Compass for Hiking Camping Fishing Portable Small Compass Survival Lightweight Keychain Compass for Kids and Outdoor Adventures
TYTDOUTER$3.9588 rev
Pocket Compass 20mm 12pcs Mini Pocket Oil Filled Compass for Hiking Camping Outdoor Activities Accessory
Generic$5.2443 rev
Gold Vintage Zinc Alloy Metal Compass with Chain Key Ring Camping Compass Keychain Navigation Tools Key Ring Compasses Electronics and Gadgets Recreation Accessories
YuanHolumid$7.1024 rev
Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.
Trcosenp$3.92432 rev
Trending
90-day click momentumAmazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking
Amazon Basics$7.284.3★
Toyvian Car Key Holder Portable Metal Survival Compass Keychain: 3pcs Pocket Sized Compass Key Ring for Hiking Camping Outdoors Car Keychain
Toyvian$11.753.4★
MecArmy CMP Titanium Mini Compass Waterproof IPX5 Pocket Compass for Hiking & Survival Keychain & Necklace Gifts for Men & Women Ideal Graduation & Outdoor Adventure Present
MecArmy$29.194.3★
10 Pack Kids Compass - Mini Compass for Kids & Childrens Classroom Navigation Plastic Compass for Party Favors/Hiking/Boy Scout/Outdoor Survival (Mix)
CooBigo$6.244.2★
Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering
Coghlan's$8.894.3★
What buyers say about compass keychain
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value for money”
“easy to use”
“nice size for pockets or backpack”
“Better than I expected”
“It's lightweight,”
“I appreciate this compass and having it be affordable and accurate”
“feels durable”
“good for easy kids activities”
“portable to use while taking walks”
What buyers complain about
“If it doesnt work properly”
“Pretty Small”
“Poor Quality control”
“Not Worth the Price”
“Small rough accuracy”
“Fell apart”
“They dont actually tell directions”
“Gets lost easyly”
“Fragile, breaks easy”
“or the initial magnetic charge was very weak”
Top return reasons
Common questions
- Is compass keychain profitable to sell on Amazon United States?
- The niche generates $63K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the compass keychain niche?
- 19 brands and 28 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in compass keychain?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 1.6%.
- When does demand for compass keychain peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the compass keychain niche?
- Listings span $3.92–$29.19; the average listing price is $9.69 (sweet spot $15–$100). The average incumbent carries 717 reviews — the moat a new listing must climb.