Compass Keychain
MaybeThe products selling today average only 4.0★. But shoppers spend an estimated $63K a year here, so Compass Keychain is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 4751
- Market size
- $63K/yr177K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 57%top-5 click share · 19 brands · 28 sellers
Flapen Score
Compass Keychain against its category
The dotted line is the Sports & Outdoors average. Past it, Compass Keychain is stronger. Inside it, weaker.
Market
The Compass Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Compass Keychain 177K times last year and spent an estimated $63K. The top 5 brands take 64% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $63Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- compass keychain58K searches a year
02 · Price
A sale here is worth $9.69.
Listings sell for $9.69 on average, from $3.92 to $29.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.69 that is $969 to $2K a year per listing.
- Average price
- $9.69under the $15 to $100 sweet spot
- Price range
- $3.92–$29.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $969–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #161 within Electronics & Gadgets. It carries 717 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #161in Electronics & Gadgets
- Average rating
- 4.01 starsAmazon United States average 4.42 stars
- Average reviews
- 717per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Compass Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering
- Price
- $8.89
- Rating
- 4.3/5
- Reviews
- 1,689
- Age
- 8y ago

Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.
- Price
- $3.92
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago

2PCS Compass Hiking Upgraded Version Survival for Kids Necklace Brujula Keychain Gear Lensatic Pocket Compasses Orienteering Pendant Boy Scout Kid Magnetic Waterproof Compasses.
- Price
- $6.86
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago

20 Pack Button Compass Mini Pocket Oil Filled Compass Dia. 20mm
- Price
- $6.90
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 3y ago

Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking
- Price
- $7.28
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking
- Price
- $7.28
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 3mo ago

Toyvian Car Key Holder Portable Metal Survival Compass Keychain: 3pcs Pocket Sized Compass Key Ring for Hiking Camping Outdoors Car Keychain
- Price
- $11.75
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 4y ago

MecArmy CMP Titanium Mini Compass Waterproof IPX5 Pocket Compass for Hiking & Survival Keychain & Necklace Gifts for Men & Women Ideal Graduation & Outdoor Adventure Present
- Price
- $29.19
- Rating
- 4.3/5
- Reviews
- 841
- Age
- 8y ago

10 Pack Kids Compass - Mini Compass for Kids & Childrens Classroom Navigation Plastic Compass for Party Favors/Hiking/Boy Scout/Outdoor Survival (Mix)
- Price
- $6.24
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 1y ago

Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering
- Price
- $8.89
- Rating
- 4.3/5
- Reviews
- 1,689
- Age
- 8y ago
Newest
by launch date
Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking
- Price
- $7.28
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 3mo ago

TYTDOUTER Carabiner Clip On Compass Keychain Mini Pocket Compass for Hiking Camping Fishing Portable Small Compass Survival Lightweight Keychain Compass for Kids and Outdoor Adventures
- Price
- $3.95
- Rating
- 3.7/5
- Reviews
- 88
- Age
- 1y ago

Pocket Compass 20mm 12pcs Mini Pocket Oil Filled Compass for Hiking Camping Outdoor Activities Accessory
- Price
- $5.24
- Rating
- 3.5/5
- Reviews
- 43
- Age
- 1y ago

Gold Vintage Zinc Alloy Metal Compass with Chain Key Ring Camping Compass Keychain Navigation Tools Key Ring Compasses Electronics and Gadgets Recreation Accessories
- Price
- $7.10
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 1y ago

Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.
- Price
- $3.92
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
28
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
31%
- Coghlan's33%
- Trcosenp14%
- MecArmy7%
- ZoloAJay5%
- Amazon Basics5%
- SUUNTO5%
Demand
Compass Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Compass Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- compass keychain58K/yr
- mini compass34K/yr
- small compass30K/yr
- keychain compass17K/yr
- compass carabiner8K/yr
- carabiner compass9K/yr
- edc compass8K/yr
- clip on compass7K/yr
- tiny compass5K/yr
Reviews and returns
What reviews say buyers love and hate about Compass Keychain
We read the reviews and the return reasons for every product selling here.
“If it doesnt work properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Compass Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









