compass for kids
Skip itPrices mostly outside the sweet spot ($3.92–$14.00) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Okay2,151.12avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 173K searches
Avg price
Bad$8.63avg listing price — sweet spot $15–$100
Price range
Bad$3.92–$14.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, compass for kids is a $111K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
compass for kids market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $108K–$129K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 7.7%
- Avg brand age
- 48 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
22
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
28%
- Trcosenp22%
- Crssbrohip10%
- JSD10%
- RLXMARTD10%
- Coghlan's10%
- TurnOnSport8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top compass for kids search terms
- compass for kids107K/yr
- kids compass47K/yr
- compass kids7K/yr
- kid compass5K/yr
- compasses for kids4K/yr
- kids compass for hiking3K/yr
Top compass for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.
Trcosenp$3.924.4★432 rev
25 Pack Compass for Kids Hiking and Survival Small Mini Pocket Compasses Keychain Lanyard Boy Scout Party Favor Toy Set Bulk
Crssbrohip$9.964.3★196 rev
1 PCS Camping Survival Metal Compass for Hiking Camping
JSD$7.264.0★438 rev
4 Pcs Outdoor Compass with Adjustable Declination Magnifier Ruler Scale. Multifunctional Orienteering Waterproof Compass for Map Reading Navigation Hiking (Transparent+Blue+Green+Orange)
RLXMARTD$9.944.4★300 rev
Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering
Coghlan's$8.894.3★1,689 rev
Newest
by launch date
TYTDOUTER Carabiner Clip On Compass Keychain Mini Pocket Compass for Hiking Camping Fishing Portable Small Compass Survival Lightweight Keychain Compass for Kids and Outdoor Adventures
TYTDOUTER$3.9588 rev
Viriber Emergency Survival Safety WhistleWhistle for Kids with Lanyard Compass Thermometer Ideal for Kayaking Boating Hiking Camping Climbing(Green)
Viriber$11.31262 rev
Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.
Trcosenp$3.92432 rev
Orienteering Compass for Kids & Beginners Lightweight Magnetic Navigation Compass with Map Scale Easy-to-Read Dial for Camping Hiking Backpacking Scouting & Outdoor Learning
HKDiRedy$4.21422 rev
4 Pcs Outdoor Compass with Adjustable Declination Magnifier Ruler Scale. Multifunctional Orienteering Waterproof Compass for Map Reading Navigation Hiking (Transparent+Blue+Green+Orange)
RLXMARTD$9.94300 rev
Trending
90-day click momentumOrienteering Compass for Kids & Beginners Lightweight Magnetic Navigation Compass with Map Scale Easy-to-Read Dial for Camping Hiking Backpacking Scouting & Outdoor Learning
HKDiRedy$4.214.3★
Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering
Coghlan's$8.894.3★
4 Pcs Outdoor Compass with Adjustable Declination Magnifier Ruler Scale. Multifunctional Orienteering Waterproof Compass for Map Reading Navigation Hiking (Transparent+Blue+Green+Orange)
RLXMARTD$9.944.4★
Glow in the Dark Brass Pocket Compass for Kids Waterproof Navigation Tool for Camping Hiking Backpacking Orienteering Hunting Survival Gear Outdoor Safety & Adventure Gift (No Engraving)
Stanley London$7.244.2★
Tebery 2 Pack Classic Pocket Style Copper Clamshell Compass Glow in The Dark Military Survival Gear Waterproof Luminous Kids Compass for Hiking Camping Hunting Climbing (Brass)
Tebery$9.334.1★
What buyers say about compass for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“better quality, very accurate”
“Better than expected”
“Easy to use”
“I appreciate this compass and having it be affordable and accurate”
“good for easy kids activities”
“This compass works perfectly”
“Durable”
“Perfect size”
“It's very lightweight”
What buyers complain about
“does not work effectively”
“Also seems to be of low quality”
“Larger than expected”
“Super cheap not worth it”
“the instruction booklet print is so small it is illegible”
“Not Accurate”
“Fell apart within a month”
“Seems heavy to carry in backpack”
“string to hold it is cheap I dont like the look because its difficult in the dark to see which way to face with it”
“there is no internet connection in national parks”
Top return reasons
Common questions
- Is compass for kids profitable to sell on Amazon United States?
- The niche generates $111K/yr across 17 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the compass for kids niche?
- 15 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in compass for kids?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Size-Overall. The return rate is 1.7%.
- When does demand for compass for kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the compass for kids niche?
- Listings span $3.92–$14.00; the average listing price is $8.63 (sweet spot $15–$100). The average incumbent carries 2,151 reviews — the moat a new listing must climb.