Is compass bulk profitable to sell on Amazon United States?

The niche generates $31K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +53.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the compass bulk niche?

17 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in compass bulk?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Size-Overall. The return rate is 1.9%.

When does demand for compass bulk peak?

Demand peaks in May; the busiest month runs 2.7× the quietest.

What does it cost to enter the compass bulk niche?

Listings span $6.24–$38.60; the average listing price is $19.50 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.

compass bulk

Worth a look

Shows a thin review moat (189 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great188.56

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.50

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$6.24–$38.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+53.1%

90-day search growth — must beat 0% to launch

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 54K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, compass bulk is a $31K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May. Verdict: Worth a look — 58/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

compass bulk market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $49K–$59K; units × avg price
Conversion rate: 3.0%
Avg BSR: #139
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.3%
Avg brand age: 39 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

23%

Crssbrohip22%
CooBigo21%
TaoBary15%
TOODOO9%
Geiserailie8%
MOSIOBERDAVIAN3%

Demand & seasonality

Weekly Amazon search volume, last 61 weeks — +53.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.7×

Open Trend

Top compass bulk search terms

compass bulk23K/yr +69.2%2.8% conv.
bulk compass7K/yr +36.4%2.0% conv.
compass keychain bulk6K/yr +121.0%1.4% conv.
mini compass bulk6K/yr +25.6%2.8% conv.
compass party favor6K/yr +18.8%2.6% conv.
compasses bulk4K/yr +49.3%4.6% conv.
bulk compasses for kids3K/yr +18.3%3.4% conv.

All search terms

Top compass bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

25 Pack Compass for Kids Hiking and Survival Small Mini Pocket Compasses Keychain Lanyard Boy Scout Party Favor Toy Set Bulk

Crssbrohip$9.964.3★196 rev

50 Pack Kids Compass Bulk Mini Compass for Kids Childrens Classroom Compass for Navigation Lesson Plastic Compass for Party Favor/Hiking/Boy Scout/Outdoor Survival (Black)

CooBigo$16.434.2★351 rev

25 Pack Compass for Kids Mini Compasses Bulk Kids Toy Compass for Party Favor/Hiking/Scout Classroom Learning Directions

CooBigo$9.624.2★351 rev

TOODOO 32 Pcs Compass Keychain for Kids Adventure Camping Small Keychain Belt Clips With Holes Compass Metal Buckle Outdoor Camping Party Favors (Multi Color)

TOODOO$16.014.4★71 rev

TaoBary 60 Pcs Compasses Gifts Wedding Party Favors Set 2026 Mini Compass Souvenir Nautical with Kraft Tags and Organza Bag for Guests Birthday Nautical Travel Party Souvenir Gift(Rose Gold)

TaoBary$16.984.5★277 rev

Newest

by launch date

FOIMAS 36pcs Mini Survival Compass Multicolor Mini Compasses Bulk for Outdoor Hiking Camping Training Paracord Bracelet Necklace Key Chain

FOIMAS$9.242 rev

4mo ago

Relaxweex 24 Set Mini Christian Compass Christian Gift for Men Compass with Cards and White Drawstring Organza Bag Bible Scripture Cards Religious Gifts for Men Graduation Gift Wedding (Classic)

Relaxweex$24.3115 rev

5mo ago

TaoBary 60 Pcs Compasses Bulk Glow in The Dark Wedding Favors Set Mini Compass Nautical Party Souvenir with Kraft Tags and Organza Bag for Guests Birthday Travel Gift Christmas Ornaments

TaoBary$19.275 rev

10mo ago

110 Pcs Mini Survival Compass Outdoor Camping Hiking Pocket Compass Mini Compass Party Favor for Paracord Bracelet Necklace Key Chain Outdoor Activities Hiking AccessoryBlack

MOSIOBERDAVIAN$21.1510 rev

1y ago

4 Pcs Outdoor Compass with Adjustable Declination Magnifier Ruler Scale. Multifunctional Orienteering Waterproof Compass for Map Reading Navigation Hiking (Transparent+Blue+Green+Orange)

RLXMARTD$9.94300 rev

1y ago

What buyers say about compass bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Worth it”

Quality-Overall14%

“They were a much better quality than I anticipated”

Fun/Entertainment Experience10%

“good for easy kids activities”

GPS9%

“Good for informal land navigation courses”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use6%

“Easy to use”

Size-Overall5%

“Perfect size”

Color3%

“Bright colors”

Instructions/User Manual/Troubleshooting3%

“They are learning their directions”

Durability2%

“Awesome product very durable”

What buyers complain about

Functionality-Overall20%

“A compass really has one job to do”

Quality-Overall19%

“The bags are cheaply made”

Size-Overall19%

“Really tiny”

Material Quality7%

“just seemed to be made of some cheap material”

Maintenance And Repair5%

“I wish there was an option where the six could be replaced by the seller”

Value For Money5%

“probably should have spent more”

Instructions/User Manual/Troubleshooting2%

“they are showing all different directions”

Adjustability/Rotatability/Reclining2%

“It is not adjustable like higher priced compasses”

Measurement/Reading Accuracy2%

“it really is a bummer that they aren't actually super accurate so I am saying three stars for that”

Ease Of Use1%

“Hard to read”

Top return reasons

Size-Overall30%

Functionality-Overall18%

Advertised Vs Actual Product15%

Quality-Overall8%

Value For Money6%

GPS5%

Measurement/Reading Accuracy4%

Defective Material/Parts3%

Color2%

Material Quality2%

Common questions

Is compass bulk profitable to sell on Amazon United States?: The niche generates $31K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +53.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the compass bulk niche?: 17 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in compass bulk?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Size-Overall. The return rate is 1.9%.
When does demand for compass bulk peak?: Demand peaks in May; the busiest month runs 2.7× the quietest.
What does it cost to enter the compass bulk niche?: Listings span $6.24–$38.60; the average listing price is $19.50 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.