Compass

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

4.8%

Market size, estimated

$2.3Ma year

Peak month

December1.5× the quietest month

Top search term

compass1.5M searches a year

Listings sell for $20.45 on average, from $3.92 to $107.84. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $20.45 that is $102K to $123K a year per listing.

Average price

$20.45inside the $15 to $100 sweet spot

Price range

$3.92–$107.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

$102K–$123K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Electronics & Gadgets. It carries 2,452 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Electronics & Gadgets

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,452per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months