Is compass profitable to sell on Amazon United States?

The niche generates $2.3M/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the compass niche?

17 brands and 29 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in compass?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Size-Overall. The return rate is 1.8%.

When does demand for compass peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the compass niche?

Listings span $3.92–$107.84; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 2,452 reviews — the moat a new listing must climb.

compass

Worth a look

Shows a $2.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.3M

$2.3M/yr · 2.4M searches

Avg price

Great$20.45

avg listing price — sweet spot $15–$100

Price range

Great$3.92–$107.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,452.39

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, compass is a $2.3M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

compass market data

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: $2.0M–$2.6M; units × avg price
Conversion rate: 4.8%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

17 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

24%

Trcosenp24%
Coghlan's20%
TurnOnSport11%
Sportneer9%
RLXMARTD6%
JSD4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top compass search terms

compass1.5M/yr -2.5%3.5% conv.
compass hiking survival226K/yr -0.6%4.1% conv.
compass for kids107K/yr +1.2%3.2% conv.
compas71K/yr -3.5%1.8% conv.
compass keychain58K/yr +17.4%1.0% conv.
compasses59K/yr +1.1%1.3% conv.
kids compass47K/yr +4.5%3.1% conv.
pocket compass40K/yr +9.0%1.1% conv.
brass compass35K/yr +21.9%0.4% conv.
brujula33K/yr +9.2%0.8% conv.

All search terms

Top compass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.

Trcosenp$3.924.4★432 rev

Coghlans Compass Carabiner Liquid-Filled Navigation Tool for Hiking Camping Survival & Orienteering

Coghlan's$8.894.3★1,689 rev

TurnOnSport Orienteering Compass | Advanced Scout Compass for Camping & Hiking - Best for Map Reading & Navigation - Great Gift for Kids & Professionals

TurnOnSport$10.014.5★9,874 rev

Sportneer Military Lensatic Sighting Compass with Carrying Bag Waterproof and Shakeproof Army Green

Sportneer$14.004.6★10,693 rev

4 Pcs Outdoor Compass with Adjustable Declination Magnifier Ruler Scale. Multifunctional Orienteering Waterproof Compass for Map Reading Navigation Hiking (Transparent+Blue+Green+Orange)

RLXMARTD$9.944.4★300 rev

Newest

by launch date

Amazon Basics Carabiner Keychain Compass for Hiking Camping Backpacking

Amazon Basics$7.2861 rev

3mo ago

Waterproof Brass Compass for Hiking Survival & Navigation Large Dial Pocket Compass with Keychain Loop Ideal Metal Brujula de Mano for Kids Scouts Hunting & Compass Gifts for Men

SustainaNest$10.06107 rev

11mo ago

Outdoor Compass with Adjustable Declination Magnifier Ruler Scale Multifunctional Kids Waterproof Compass for Map Reading Hiking Camping Navigation and Survival.

Trcosenp$3.92432 rev

1y ago

4 Pcs Outdoor Compass with Adjustable Declination Magnifier Ruler Scale. Multifunctional Orienteering Waterproof Compass for Map Reading Navigation Hiking (Transparent+Blue+Green+Orange)

RLXMARTD$9.94300 rev

1y ago

1 PCS Camping Survival Metal Compass for Hiking Camping

JSD$7.26438 rev

2y ago

What buyers say about compass

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Value For Money17%

“A great value”

Advertised Vs Actual Product8%

“Better than expected”

GPS7%

“I appreciate this compass and having it be affordable and accurate”

Ease Of Use7%

“Easy to use”

Weight Light4%

“It's lightweight,”

Durability4%

“Very Durable”

Fun/Entertainment Experience3%

“good for easy kids activities”

Efficiency3%

“This compass works perfectly”

Strength3%

“Surprisingly Sturdy”

What buyers complain about

Quality-Overall20%

“I do not understand how this product is so cheap compared to others of the same quality”

Functionality-Overall19%

“Does not serve the purpose at all”

Size-Overall8%

“The face is a bit small”

Instructions/User Manual/Troubleshooting7%

“no instructions”

Value For Money7%

“Save your money”

Ease Of Use4%

“Not useable”

Measurement/Reading Accuracy4%

“Oh and the calibration is a tad bit off”

Strength3%

“Fragile, breaks easy”

Weight Heavy3%

“Way too heavy for hiking”

Durability2%

“Fell apart within a month”

Top return reasons

Functionality-Overall22%

Size-Overall15%

Weight Heavy7%

Measurement/Reading Accuracy7%

Value For Money7%

Quality-Overall6%

Advertised Vs Actual Product6%

Defective Material/Parts5%

GPS4%

Instructions/User Manual/Troubleshooting3%

Common questions

Is compass profitable to sell on Amazon United States?: The niche generates $2.3M/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the compass niche?: 17 brands and 29 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in compass?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Size-Overall. The return rate is 1.8%.
When does demand for compass peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the compass niche?: Listings span $3.92–$107.84; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 2,452 reviews — the moat a new listing must climb.