commanders shirt
Worth a lookShows a sweet-spot price point ($34.86 avg), but weak search conversion (1.7%) keeps it on the watch list.
Avg price
Incredible$34.86avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$12.84–$117.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,697.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay$134K$134K/yr · 232K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, commanders shirt is a $134K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
commanders shirt market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $87K–$105K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #9,087
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 36%
- Out of stock
- 16.3%
- Avg brand age
- 31 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
18
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
29%
Top 20: 70%
Open market
28%
- Junk Food24%
- NFL PRO LINE15%
- HESIXENVOL12%
- Hybrid Sports9%
- Xtreme Apparrel6%
- Team Fan Apparel5%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +34.9% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 30.9×
Top commanders shirt search terms
- washington commanders shirt45K/yr
- commanders shirt44K/yr
- washington commanders t shirt5K/yr
- washington commanders women6K/yr
- commanders womens apparel70K/yr
- washington commanders apparel women27K/yr
- washington commanders t-shirts14K/yr
- washington commanders womens apparel8K/yr
- womens commanders apparel7K/yr
- commanders mens apparel6K/yr
Top commanders shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hybrid Sports NFL - Washington Commanders Distressed Team Logo - Mens and Womens Short Sleeve T-Shirt - Size X-Large - Washington Commanders - Black
Hybrid Sports$23.854.6★995 rev
Women Football Shirts Breathable Game Day Sports Jersey for Summer Lightweight Oversized Team Fan Tee Tops
HESIXENVOL$18.124.6★29 rev
Women Football Shirts Breathable Game Day Sports Jersey for Summer Lightweight Oversized Team Fan Tee Tops
HESIXENVOL$17.524.6★29 rev
NFL PRO LINE Mens Terry McLaurin Burgundy Washington Commanders Jersey
NFL PRO LINE$94.804.6★128 rev
Junk Food NFL - Washington Commanders - Bold Logo - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women
Junk Food$25.044.7★7,179 rev
Newest
by launch date
Sean Taylor Washington Commanders NFL Nike Mens Red Home Vapor Elite On-Field Game Day Jersey (US Alpha Medium Regular Regular Red)
Outerstuff$99.140 rev
Women Football Shirts Breathable Game Day Sports Jersey for Summer Lightweight Oversized Team Fan Tee Tops
HESIXENVOL$17.5229 rev
Jayden Daniels Tshirt Commanders Playoff Shirt JD5 Skins - (Burgundy Gold Large)
Nature V Society$18.8446 rev
Women Football Shirts Breathable Game Day Sports Jersey for Summer Lightweight Oversized Team Fan Tee Tops
HESIXENVOL$18.1229 rev
Ultra Game Adults NFL Official Soft Mesh Vintage Beast Mode T-Shirt Washington Commanders Team Color Small
Ultra Game$24.241,298 rev
Trending
90-day click momentumNFL PRO LINE Mens Terry McLaurin Burgundy Washington Commanders Jersey
NFL PRO LINE$50.704.6★
Sean Taylor Washington Commanders NFL Nike Mens Red Home Vapor Elite On-Field Game Day Jersey (US Alpha Medium Regular Regular Red)
Outerstuff$99.140.0★
Women Football Shirts Breathable Game Day Sports Jersey for Summer Lightweight Oversized Team Fan Tee Tops
HESIXENVOL$17.524.6★
Jayden Daniels Tshirt Commanders Playoff Shirt JD5 Skins - (Burgundy Gold Large)
Nature V Society$18.844.6★
Junk Food NFL - Washington Commanders - Spotlight - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women
Junk Food$25.534.6★
What buyers say about commanders shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Look as the picture I saw”
“High Quality shirt”
“Didn't shrink or seem to lose color in the wash”
“Very durable”
“Hey the colours”
“Very comfortable”
What buyers complain about
“Sizes run way small”
“Not whats advertised”
Top return reasons
Common questions
- Is commanders shirt profitable to sell on Amazon United States?
- The niche generates $134K/yr across 59 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the commanders shirt niche?
- 18 brands and 18 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in commanders shirt?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product. The return rate is 5.1% — above our launch gate.
- When does demand for commanders shirt peak?
- Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 30.9× the quietest.
- What does it cost to enter the commanders shirt niche?
- Listings span $12.84–$117.37; the average listing price is $34.86 (sweet spot $15–$100). The average incumbent carries 1,698 reviews — the moat a new listing must climb.