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Columbia University

Fail

Shoppers spend an estimated $40K a year here, so Columbia University is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$40K/yr86K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
32%top-5 click share · 11 brands · 12 sellers

Flapen Score

Columbia University against its category

The dotted line is the Sports & Outdoors average. Past it, Columbia University is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Columbia University market on Amazon at a glance

Shoppers on Amazon United States searched for Columbia University 86K times last year and spent an estimated $40K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
1.3%
Market size, estimated
$40Ka year
Top search term
columbia university apparel30K searches a year

02 · Price

A sale here is worth $34.57.

Listings sell for $34.57 on average, from $6.93 to $54.88. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $34.57 that is $0 to $3K a year per listing.

Average price
$34.57inside the $15 to $100 sweet spot
Price range
$6.93–$54.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #15,831 within Sweatshirts & Hoodies. It carries 1,921 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
22.9%
Average rank
#15,831in Sweatshirts & Hoodies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,921per listing
Listings tracked
57

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Columbia University products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

4%

  • Brand 144%
  • Brand 236%
  • Brand 39%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 4%)

Demand

Columbia University search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Columbia University search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • columbia university apparel30K/yr
  • columbia university30K/yr
  • columbia university merch8K/yr
  • columbia university shirt6K/yr
  • columbia university sweatshirt10K/yr
  • columbia university hoodie4K/yr

Reviews and returns

What reviews say buyers love and hate about Columbia University

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
25%of negative reviews mention “Warmth”
3.7%of orders come back
“it does not feel premium or especially warm”
A buyer, on “Warmth”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Columbia University questions

Answered from the same tracked data.