Columbia University
FailShoppers spend an estimated $40K a year here, so Columbia University is a Fail.
- Flapen Score
- 42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 4742
- Market size
- $40K/yr86K searches / yr
- 90-day growth
- +16.1%search demand this quarter
- Competition
- 32%top-5 click share · 11 brands · 12 sellers
Flapen Score
Columbia University against its category
The dotted line is the Sports & Outdoors average. Past it, Columbia University is stronger. Inside it, weaker.
Market
The Columbia University market on Amazon at a glance
Shoppers on Amazon United States searched for Columbia University 86K times last year and spent an estimated $40K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +16.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $40Ka year
- Top search term
- columbia university apparel30K searches a year
02 · Price
A sale here is worth $34.57.
Listings sell for $34.57 on average, from $6.93 to $54.88. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $34.57 that is $0 to $3K a year per listing.
- Average price
- $34.57inside the $15 to $100 sweet spot
- Price range
- $6.93–$54.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #15,831 within Sweatshirts & Hoodies. It carries 1,921 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 91%
- Out of stock, average day
- 22.9%
- Average rank
- #15,831in Sweatshirts & Hoodies
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,921per listing
- Listings tracked
- 57
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Columbia University products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ivysport Columbia Lions Crewneck Sweatshirt Crest Navy XX-Large
- Price
- $40.89
- Rating
- 4.5/5
- Reviews
- 498
- Age
- 6y ago

Barnesmith Columbia University Ivy League Unisex Hooded Sweatshirt Heritage Logo Light Blue Small
- Price
- $46.42
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 3y ago

Ivysport Columbia University Hooded Sweatshirt Essential Navy Small
- Price
- $51.19
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 6y ago

Barnesmith Columbia University Lions Hooded Sweatshirt Heritage Charcoal Grey Small
- Price
- $33.42
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 6y ago

Ivysport Columbia University Cotton Long Sleeve T-Shirt by Crown Logo Navy Small
- Price
- $26.80
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 10y ago
Trending
estimated 90-day click momentum
Barnesmith Columbia University Lions Hooded Sweatshirt Heritage Charcoal Grey Medium
- Price
- $46.00
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 5y ago

Ivysport Columbia University Short Sleeve Classic Fit Cotton T-Shirt with Crown Logo Navy X-Large
- Price
- $25.81
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 9y ago

Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue XX-Large
- Price
- $37.34
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 2y ago

Barnesmith Columbia University Lions Hooded Sweatshirt Heritage Charcoal Grey XX-Large
- Price
- $39.12
- Rating
- 4.6/5
- Reviews
- 7,702
- Age
- 5y ago

Ivysport Columbia Lions Crewneck Sweatshirt Crest Navy XX-Large
- Price
- $40.89
- Rating
- 4.5/5
- Reviews
- 498
- Age
- 6y ago
Newest
by launch date
Columbia Arch Over Crest EST. 1754 Light Blue | Columbia Pullover Hoodie
- Price
- $39.64
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 1y ago

Columbia Mens Scholars Lion EST. 1754 Navy | Columbia T-Shirt
- Price
- $21.87
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 2y ago

Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue XX-Large
- Price
- $37.34
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 2y ago

Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue X-Large
- Price
- $45.57
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 2y ago

Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Navy X-Large
- Price
- $31.59
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
12
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 69%
Open market
4%
- Ivysport44%
- Barnesmith36%
- COLUMBIA UNIVERSITY9%
- College Flags & Banners Co.3%
- Campus Colors2%
- Catstudio1%
- Open — no brand owns it (5 brands, 4%)
Demand
Columbia University search demand
Weekly searches over the year. Pick a range.
Search terms
Top Columbia University search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- columbia university apparel30K/yr
- columbia university30K/yr
- columbia university merch8K/yr
- columbia university shirt6K/yr
- columbia university sweatshirt10K/yr
- columbia university hoodie4K/yr
Reviews and returns
What reviews say buyers love and hate about Columbia University
We read the reviews and the return reasons for every product selling here.
“it does not feel premium or especially warm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Columbia University questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









