columbia university
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.57avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.93–$54.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,920.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$40K$40K/yr · 86K searches
According to Flapen's Amazon United States niche tracking, columbia university is a $40K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
columbia university market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$52K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #15,831
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 77%
- Out of stock
- 22.9%
- Avg brand age
- 51 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
12
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
32%
Top 20: 69%
Open market
4%
- Ivysport44%
- Barnesmith36%
- COLUMBIA UNIVERSITY9%
- College Flags & Banners Co.3%
- Campus Colors2%
- Catstudio1%
- Open — no brand owns it (5 brands, 4%)
Demand
Weekly Amazon search volume, last 23 weeks — +16.1% search growth over the last 90 days.Top columbia university search terms
- columbia university apparel30K/yr
- columbia university30K/yr
- columbia university merch8K/yr
- columbia university shirt6K/yr
- columbia university sweatshirt10K/yr
- columbia university hoodie4K/yr
Top columbia university products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ivysport Columbia Lions Crewneck Sweatshirt Crest Navy XX-Large
Ivysport$40.894.5★498 rev
Barnesmith Columbia University Ivy League Unisex Hooded Sweatshirt Heritage Logo Light Blue Small
Barnesmith$46.424.6★7,702 rev
Ivysport Columbia University Hooded Sweatshirt Essential Navy Small
Ivysport$51.194.5★397 rev
Barnesmith Columbia University Lions Hooded Sweatshirt Heritage Charcoal Grey Small
Barnesmith$33.424.6★7,702 rev
Ivysport Columbia University Cotton Long Sleeve T-Shirt by Crown Logo Navy Small
Ivysport$26.804.3★85 rev
Newest
by launch date
Columbia Arch Over Crest EST. 1754 Light Blue | Columbia Pullover Hoodie
COLUMBIA UNIVERSITY$39.6411 rev
Columbia Mens Scholars Lion EST. 1754 Navy | Columbia T-Shirt
COLUMBIA UNIVERSITY$21.8710 rev
Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue XX-Large
Barnesmith$37.34211 rev
Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue X-Large
Barnesmith$45.57211 rev
Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Navy X-Large
Barnesmith$31.59211 rev
Trending
90-day click momentum
Barnesmith Columbia University Lions Hooded Sweatshirt Heritage Charcoal Grey Medium
Barnesmith$46.004.6★
Ivysport Columbia University Short Sleeve Classic Fit Cotton T-Shirt with Crown Logo Navy X-Large
Ivysport$25.814.4★
Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue XX-Large
Barnesmith$37.344.6★
Barnesmith Columbia University Lions Hooded Sweatshirt Heritage Charcoal Grey XX-Large
Barnesmith$39.124.6★
Ivysport Columbia Lions Crewneck Sweatshirt Crest Navy XX-Large
Ivysport$40.894.5★
What buyers say about columbia university
What buyers praise and complain about, mined from review topics.What buyers love
“The color is nice”
“Soft”
“Durable”
“size is right”
“the material is good”
“Fine for mild weather”
What buyers complain about
“it does not feel premium or especially warm”
“Overpriced for the Thin Material Quality”
Top return reasons
Common questions
- Is columbia university profitable to sell on Amazon United States?
- The niche generates $40K/yr across 57 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the columbia university niche?
- 11 brands and 12 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in columbia university?
- Top complaints mined from reviews: Warmth, Material Quality. The return rate is 3.7%.
- What does it cost to enter the columbia university niche?
- Listings span $6.93–$54.88; the average listing price is $34.57 (sweet spot $15–$100). The average incumbent carries 1,921 reviews — the moat a new listing must climb.