colts hat
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.41avg listing price — sweet spot $15–$100
Price range
Incredible$18.44–$52.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great203avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$59K$59K/yr · 109K searches
According to Flapen's Amazon United States niche tracking, colts hat is a $59K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
colts hat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $50K–$67K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #29,078
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 17%
- Out of stock
- 58.4%
- Avg brand age
- 52 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
13
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
4%
- New Era69%
- Terojnkl8%
- Tech Design7%
- FOCO6%
- 473%
- Outerstuff3%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
Top colts hat search terms
- colts hat61K/yr
- indianapolis colts hat20K/yr
- colts hats for men21K/yr
- colts hats7K/yr
Top colts hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Indianapolis Colts)
New Era$37.214.8★368 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Indianapolis Colts)
New Era$35.604.8★948 rev
New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Indianapolis Colts)
New Era$39.764.7★529 rev
Terojnkl Embroidered City Football Hat Men Women Unisex Fans Baseball Cap
Terojnkl$19.224.6★572 rev
New Era Mens Blue Indianapolis Colts 9SEVENTY Trucker Adjustable Hat
New Era$37.685.0★4 rev
Newest
by launch date
New Era Mens Black Indianapolis Colts 9FIFTY Snapback Hat
New Era$39.344 rev
New Era Mens Blue Indianapolis Colts 9SEVENTY Trucker Adjustable Hat
New Era$37.684 rev
New Era Mens Royal Indianapolis Colts Core Team 9FIFTY Trucker Snapback Hat
New Era$39.8711 rev
New Era Mens Black Indianapolis Colts Core Team 9FORTY Adjustable Hat
New Era$34.1816 rev
New Era Mens Black Indianapolis Colts Core Team 39THIRTY Flex Hat
New Era$36.87126 rev
Trending
90-day click momentumNew Era Mens Black Indianapolis Colts Core Team 9FORTY Adjustable Hat
New Era$34.184.6★
The Game NCAA Licensed North Carolina Tar Heels Flat Brim Snapback Hat University of North Carolina Game Day Hat
The Game$28.814.9★
New Era Mens Navy Indianapolis Colts Colorpack 9FIFTY Snapback Hat
New Era$39.555.0★
New Era Mens Royal Indianapolis Colts Core Team 9FIFTY Trucker Snapback Hat
New Era$39.874.9★
New Era Mens Blue Indianapolis Colts 9SEVENTY Trucker Adjustable Hat
New Era$37.685.0★
What buyers say about colts hat
What buyers praise and complain about, mined from review topics.What buyers love
“Great style and fit”
“Quality hat for the price”
“It's what I wanted”
“Very comfortable and good for those colder days”
“Nice color and adjustable to almost any head size”
“Good hat for the money”
“Nice color and adjustable to almost any head size”
Top return reasons
Common questions
- Is colts hat profitable to sell on Amazon United States?
- The niche generates $59K/yr across 36 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the colts hat niche?
- 10 brands and 13 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 93% of demand.
- When does demand for colts hat peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the colts hat niche?
- Listings span $18.44–$52.52; the average listing price is $33.41 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.