Is colts profitable to sell on Amazon United States?

The niche generates $267K/yr across 83 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the colts niche?

42 brands and 32 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in colts?

Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 3.9%.

When does demand for colts peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 21.6× the quietest.

What does it cost to enter the colts niche?

Listings span $8.01–$71.52; the average listing price is $24.47 (sweet spot $15–$100). The average incumbent carries 3,792 reviews — the moat a new listing must climb.

colts

Worth a look

Shows a sweet-spot price point ($24.47 avg), but weak search conversion (1.8%) keeps it on the watch list.

Avg price

Incredible$24.47

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$8.01–$71.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$267K

$267K/yr · 603K searches

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,792.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, colts is a $267K/yr Amazon United States market (603K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

colts market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $196K–$245K; units × avg price
Conversion rate: 1.8%
Avg BSR: #2,196
Page quality: 0%
Prime: 95%
Sponsored: 75%
Out of stock: 14.7%
Avg brand age: 53 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

27%

Top 20: 61%

Open market

46%

New Era13%
Rico Industries12%
Northwest9%
YouTheFan7%
WILSON7%
Simple Modern5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.6×

Open Trend

Top colts search terms

colts230K/yr -5.1%0.6% conv.
colts gifts for men45K/yr +79.9%1.5% conv.
indianapolis colts137K/yr +14.1%0.6% conv.
colts decor9K/yr +22.9%0.9% conv.
colts gifts16K/yr -30.7%0.7% conv.
colts football12K/yr -7.3%4.3% conv.
colts gear22K/yr -24.6%0.6% conv.
indianapolis colts apparel33K/yr -50.0%0.3% conv.
colts merch19K/yr -50.4%0.8% conv.
indiana colts5K/yr +36.1%1.0% conv.

All search terms

Top colts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Northwest NFL Indianapolis Colts Adult Unisex Silk Touch Bathrobe Large/X-Large Blue Officially Licensed Loungewear Soft Plush Polyester

Northwest$38.124.6★17,559 rev

New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Indianapolis Colts)

New Era$39.764.7★529 rev

New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Indianapolis Colts)

New Era$35.604.8★948 rev

Rico Industries Laser Engraved Billfold Wallet Indianapolis Colts Brown

Rico Industries$27.434.6★7,493 rev

Wilson NFL Mini Autograph Football - Mini Brown/White

WILSON$21.434.6★330 rev

Newest

by launch date

Top Cup NFL Indianapolis Colts 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA

Top Cup$23.45727 rev

5mo ago

Colts Name Vintage Retro Gift Men Women Boy Girl T-Shirt

Colts Name Vintage Retro Gift Men Women Boy Girl$16.8615 rev

9mo ago

Smells Like A Colts Win Scented Candle Football Themed Merch Fan Shop Men Women Sport Stuff Gear Decor Indianapolis Team Accessories Bf Boyfriend Naughty Weird Novelty Cool Special Present Funny Gifts

OICEME$19.02336 rev

9mo ago

Miodoem City Beanie Knit Hat with Pom Winter Cuffed Cap Sport Fans Gift for Men Women

Miodoem$14.94110 rev

11mo ago

(Unframed 11x17) LucasOilStadium Canvas Print Indianapolis Home Field Wall Art for Colts Fans Sports poster for Game Room or Man Cave Decor

SPASAV$15.590 rev

12mo ago

What buyers say about colts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“It was well made”

Size-Overall14%

“Great fit”

Color13%

“Blue is cool”

Value For Money9%

“Good value”

Warmth8%

“Material is cooling”

Weight Light5%

“Lightweight and breathable”

Adjustability/Rotatability/Reclining5%

“Decent size and adjustable brightness”

Design-Overall3%

“The design itself was nice though”

Material Quality2%

“It feels and looks pretty nice,”

Brightness/Shine/Glow2%

“are pretty bright”

What buyers complain about

Quality-Overall33%

“Poor quality”

Material Quality8%

“Super cheap material of tshirt”

Size-Overall8%

“It ran SMALL”

Thin8%

“Thin thin shirt”

Thickness6%

“It's not super thick”

Top return reasons

Size-Overall53%

Color6%

Chest Fit5%

Waist Fit5%

Material Quality4%

Advertised Vs Actual Product4%

Length2%

Thin2%

Value For Money2%

Shape/Style2%

Common questions

Is colts profitable to sell on Amazon United States?: The niche generates $267K/yr across 83 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the colts niche?: 42 brands and 32 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in colts?: Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 3.9%.
When does demand for colts peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 21.6× the quietest.
What does it cost to enter the colts niche?: Listings span $8.01–$71.52; the average listing price is $24.47 (sweet spot $15–$100). The average incumbent carries 3,792 reviews — the moat a new listing must climb.