Colts

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months

603K

Growth, 90 days vs prior 90

+8.6%

Conversion, latest week

1.8%

Market size, estimated

$267Ka year

Peak month

December21.6× the quietest month

Top search term

colts230K searches a year

Listings sell for $24.47 on average, from $8.01 to $71.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $24.47 that is $0 to $2K a year per listing.

Average price

$24.47inside the $15 to $100 sweet spot

Price range

$8.01–$71.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #2,196 within Home & Kitchen. It carries 3,792 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

95%

Out of stock, average day

14.7%

Average rank

#2,196in Home & Kitchen

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,792per listing

Listings tracked

83

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months