colored cones
Worth a lookShows low returns (1.3%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.85avg listing price — sweet spot $15–$100
Price range
Great$7.65–$85.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good733.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, colored cones is a $55K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
colored cones market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 9.9%
- Avg brand age
- 50 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
44
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
57%
Top 20: 90%
Open market
34%
- CLEAN PIONEER17%
- FGBNM16%
- Faswin10%
- cyrico9%
- Champion Sports9%
- ANSLYQA6%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +12.3% search growth over the last 90 days.Peak months: May, Aug · busiest ÷ quietest = 2.6×
Top colored cones search terms
- colored cones15K/yr
- colorful cones5K/yr
- pe cones6K/yr
- color cones5K/yr
- colored cones for sports4K/yr
- rainbow cones3K/yr
Top colored cones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60 Pack Agile Soccer Cones with Portable Bags & Brackets Sports Cones cones for sports trainingsoccer cones for trainingsoccer training equipmentAgile Soccer Cones Used for Football Training
CLEAN PIONEER$19.814.7★723 rev
FGBNM 25 Pack Disc Cones Carry Bag and Holder 5 Color
FGBNM$9.574.6★1,569 rev
Faswin 30 Pack Soccer Cones 7 Inch Colored Cones for Sports Traffic Cones Training Agility Field Marker Plastic Cone for Skating Football Games Indoor Outdoor Activity & Festive Events 6 Colors
Faswin$16.054.7★1,830 rev
7 Inch Soccer Cones 24 Pack Cones Sports Training Agility Field Marker Plastic Cones for Skating Basketball Football Practice Drills Indoor Outdoor Activity Events Games Obstacle Course - 6 Colors
cyrico$16.264.6★1,019 rev
Champion Sports Field Marker Cones 9 High Assorted Colors: Red Orange Yellow Green Blue Purple Set of 6
Champion Sports$11.104.7★1,420 rev
Newest
by launch date
ZKNDRHJO 12pcs Cones 7 Inch Soccer Cones and Plastic Traffic Cones Durable Cones for Sports Training Ideal for Soccer Basketball Football Skating and Agility Drills Practice (12 Colors)
ZKNDRHJO$11.8170 rev
Qtheaes 7 Soccer Cones for Training 36 Pack Sports Agility Field Plastic Small Cones for Kids Skating Basketball Football Practice Drills 6 Colors
Qtheaes$20.9152 rev
PeerMary Soccer Cones 100/50/25 Pack with Carry Bag & Holder Five Colors | Agility Disc Cones Set for Training | Sports Practice Equipment for Soccer Football Basketball Coaching & Speed
PeerMary$15.7759 rev
Jyongmer 15PCS Disc Cones Training Cones Agility Soccer Cones with Carry Bag for Training Football Basketball Sports Field Cone Markers and Other Sports and Games (5 Colors)
Jyongmer$7.65639 rev
GHB 7 Inch Soccer Cones 24 Pack Disc Soccer Sport Cones Training Field Marker Agility Cones for Basketball Coaching Practice Equipment Includes Drills Guide (7 24Pcs Multicolor)
GHB$15.02611 rev
Trending
90-day click momentum
Disc Soccer Cones for Training Kids - 200 100 50 Small Plastic Cones for Sports Training - Flexible Conos for Soccer Practice Equipment Basketball & Football Drills Equipment (Multi Color - 24 Pack)
ProMidas$9.884.7★
PeerMary Soccer Cones 100/50/25 Pack with Carry Bag & Holder Five Colors | Agility Disc Cones Set for Training | Sports Practice Equipment for Soccer Football Basketball Coaching & Speed
PeerMary$15.774.8★
ZKNDRHJO 12pcs Cones 7 Inch Soccer Cones and Plastic Traffic Cones Durable Cones for Sports Training Ideal for Soccer Basketball Football Skating and Agility Drills Practice (12 Colors)
ZKNDRHJO$11.814.6★
Jyongmer 15PCS Disc Cones Training Cones Agility Soccer Cones with Carry Bag for Training Football Basketball Sports Field Cone Markers and Other Sports and Games (5 Colors)
Jyongmer$7.654.6★
Fasmov 30 Pack Plastic Training Cones 9 Inches Traffic Cones Indoor Outdoor Sports Agility Cones Soccer Flexible Cone Sets for Soccer Skating Drills Football Basketball Assorted Colors
Fasmov$20.304.7★
What buyers say about colored cones
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Good value”
“The colors are super cute”
“Good for the kids play”
“True as described”
“Ease of use”
“Good and seem pretty durable”
“The quality is great they are thick the weight is perfect as well”
“They are pretty lightweight”
“these cones have been a fantastic addition to my training setup”
What buyers complain about
“not very thick”
“Cones are a lot smaller than I thought”
“These cones are very brittle”
“The bag is coming apart slightly”
“bad chemical taste”
“the storage bag is garbage quality”
“Too thin”
“Not worth the money saved at all”
“They are way too flexible”
“They seemed very harsh as well”
Top return reasons
Common questions
- Is colored cones profitable to sell on Amazon United States?
- The niche generates $55K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the colored cones niche?
- 25 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in colored cones?
- Top complaints mined from reviews: Thickness, Size-Overall, Strength. The return rate is 1.3%.
- When does demand for colored cones peak?
- Demand peaks in May–Aug; the busiest month runs 2.6× the quietest.
- What does it cost to enter the colored cones niche?
- Listings span $7.65–$85.42; the average listing price is $19.85 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.