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Colorado Rockies Hat

Fail

Shoppers spend an estimated $78K a year here, so Colorado Rockies Hat is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$78K/yr135K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
49%top-5 click share · 13 brands · 24 sellers

Flapen Score

Colorado Rockies Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Colorado Rockies Hat is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colorado Rockies Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Colorado Rockies Hat 135K times last year and spent an estimated $78K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
2.2%
Market size, estimated
$78Ka year
Peak month
May6.4× the quietest month
Top search term
colorado rockies hat56K searches a year

02 · Price

A sale here is worth $26.85.

Listings sell for $26.85 on average, from $7.31 to $40.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.85 that is $0 to $3K a year per listing.

Average price
$26.85inside the $15 to $100 sweet spot
Price range
$7.31–$40.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #91,761 within Clothing Accessories. It carries 895 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
75%
Out of stock, average day
17.4%
Average rank
#91,761in Clothing Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
895per listing
Listings tracked
32

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Colorado Rockies Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

24

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

11%

  • Brand 156%
  • Brand 218%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 11%)

Demand

Colorado Rockies Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.4×

Search terms

Top Colorado Rockies Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colorado rockies hat56K/yr
  • colorado rockies50K/yr
  • rockies hat20K/yr
  • colorado rockies merch10K/yr

Reviews and returns

What reviews say buyers love and hate about Colorado Rockies Hat

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Colorado Rockies Hat questions

Answered from the same tracked data.