Color Guard Rifle
FailShoppers spend an estimated $23K a year here, so Color Guard Rifle is a Fail.
- Flapen Score
- 35 / 100Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 4735
- Market size
- $23K/yr73K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 10 sellers
Flapen Score
Color Guard Rifle against its category
The dotted line is the Sports & Outdoors average. Past it, Color Guard Rifle is stronger. Inside it, weaker.
Market
The Color Guard Rifle market on Amazon at a glance
Shoppers on Amazon United States searched for Color Guard Rifle 73K times last year and spent an estimated $23K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $23Ka year
- Top search term
- color guard rifle45K searches a year
02 · Price
A sale here is worth $50.40.
Listings sell for $50.40 on average, from $16.65 to $83.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $50.40 that is $0 to $5K a year per listing.
- Average price
- $50.40inside the $15 to $100 sweet spot
- Price range
- $16.65–$83.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #5,032 within Airsoft. It carries 313 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 79%
- Out of stock, average day
- 4.7%
- Average rank
- #5,032in Airsoft
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 313per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Color Guard Rifle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
2%
- Brand 130%
- Brand 230%
- Brand 323%
- Brand 410%
- Brand 54%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Color Guard Rifle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Dec · busiest ÷ quietest = 2.3× · 8 of 12 months tracked
Search terms
Top Color Guard Rifle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- color guard rifle45K/yr
- colorguard rifle12K/yr
- rifle color guard5K/yr
- drill rifle6K/yr
- directors showcase4K/yr
Reviews and returns
What reviews say buyers love and hate about Color Guard Rifle
We read the reviews and the return reasons for every product selling here.
“found they are somewhat on the tight side”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Color Guard Rifle questions
Answered from the same tracked data.