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51

college of charleston apparel

Worth a look

Shows a thin review moat (88 avg reviews), but a small market ($33K/yr) keeps it on the watch list.

Market size 8Growth 69Conversion 35Competition 49Returns 88Price range 84Avg price 90Brand share 21Review moat 96Quality gap 42

Review moat

Incredible88.48

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$21.18

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$11.22–$37.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+50.8%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$33K

$33K/yr · 57K searches

According to Flapen's Amazon United States niche tracking, college of charleston apparel is a $33K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

college of charleston apparel market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$32K–$42K
units × avg price
Conversion rate
2.8%
Avg BSR
#2,115
Page quality
0%
Prime
80%
Sponsored
68%
Out of stock
2.1%
Avg brand age
47 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

6%

  • College of Charleston54%
  • LOGOVISION13%
  • Elite Authentics12%
  • Desert Cactus9%
  • Campus Lab4%
  • Lojobands3%
  • Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.8% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 5.8×

Top college of charleston apparel search terms

  • college of charleston merch14K/yr
  • college of charleston20K/yr
  • college of charleston shirt6K/yr
  • college of charleston merchandise8K/yr
  • college of charleston apparel9K/yr
All search terms

Top college of charleston apparel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$13K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about college of charleston apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Great quality flag”

Size-Overall26%

“It was a great fit”

Value For Money14%

“So worth it”

Soft Feel5%

“Soft tee”

What buyers complain about

Color17%

“looks more distressed with the white being so grainy”

Thickness17%

“The material is thin”

Product Condition17%

“didn't look new”

Top return reasons

Size-Overall35%
Value For Money15%
Color14%
Chest Fit6%
Thin6%
Quality-Overall6%
Length6%
Advertised Vs Actual Product5%
Certifications4%
Material Quality2%

Common questions

Is college of charleston apparel profitable to sell on Amazon United States?
The niche generates $33K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the college of charleston apparel niche?
9 brands and 9 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in college of charleston apparel?
Top complaints mined from reviews: Color, Thickness, Product Condition. The return rate is 1.4%.
When does demand for college of charleston apparel peak?
Demand peaks in Apr–May–Dec; the busiest month runs 5.8× the quietest.
What does it cost to enter the college of charleston apparel niche?
Listings span $11.22–$37.58; the average listing price is $21.18 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.