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College Football 27

Fail

The top 5 brands take 100% of clicks, so College Football 27 is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$27K/yr67K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
86%top-5 click share · 5 brands · 33 sellers

Flapen Score

College Football 27 against its category

The dotted line is the Sports & Outdoors average. Past it, College Football 27 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The College Football 27 market on Amazon at a glance

Shoppers on Amazon United States searched for College Football 27 67K times last year and spent an estimated $27K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.2%
Market size, estimated
$27Ka year
Top search term
college football 2747K searches a year

02 · Price

A sale here is worth $32.91.

Listings sell for $32.91 on average, from $14.65 to $66.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $32.91 that is $3K to $8K a year per listing.

Average price
$32.91inside the $15 to $100 sweet spot
Price range
$14.65–$66.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #44 within Sports Equipment. It carries 676 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#44in Sports Equipment
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
676per listing
Listings tracked
11

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top College Football 27 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

$0$3K$5K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5

Sellers

33

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Electronic Arts45%
  • WILSON45%
  • Champion5%
  • Venum3%
  • BORNEW2%

Reviews and returns

What reviews say buyers love and hate about College Football 27

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Fun/Entertainment Experience”
1.5%of orders come back
“This takes away the fun”
A buyer, on “Fun/Entertainment Experience”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common College Football 27 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data