college football
Worth a lookShows a $2.4M/yr market, but soft demand (-23.8% this quarter) keeps it on the watch list.
Market size
Incredible$2.4M$2.4M/yr · 2.0M searches
Avg price
Great$21.42avg listing price — sweet spot $15–$100
Price range
Great$9.63–$83.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,700.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, college football is a $2.4M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
college football market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $1.7M–$2.1M
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.6%
- Avg brand age
- 43 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
29
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
8%
- WILSON59%
- Franklin Sports15%
- CERBONNY7%
- Venum6%
- Jasonwell3%
- jiaonun2%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Top college football search terms
- youth football320K/yr
- footballs233K/yr
- kids football211K/yr
- foot ball82K/yr
- college football488K/yr
- football kids78K/yr
- pee wee football71K/yr
- american football56K/yr
- junior football80K/yr
- football ball41K/yr
Top college football products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wilson NFL Super Grip Composite Football - Junior Size Brown
WILSON$19.724.8★28,450 rev
Wilson NCAA Composite Football - Youth Size Brown
WILSON$20.584.7★3,168 rev
WILSON NFL Super Grip Composite Football - Official Size Brown
WILSON$20.644.8★28,450 rev
Franklin Sports Youth Football - 1000 Junior Kids Football - Synthetic Leather Youth Junior Ball for Kids - Outdoor All-Weather Construction - Extra Grip - 1 Pack - Brown + White
Franklin Sports$14.574.6★9,837 rev
CERBONNY Waterproof Football for Kids Ages 3-12 All-Weather Youth Training Football for Beach/Backyard/Grass
CERBONNY$12.624.8★219 rev
Newest
by launch date
DHYLRICHER 12 Pcs Composite Leather Footballs Official Size 6 Inflatable Football with Pump Indoor Outdoor Football Bulk Includes Carry Net for TrainingIdeal for Youth and Adult Players
DHYLRICHER$83.350 rev
Venum Lineup Junior Football
Venum$29.273 rev
Venum Lineup Pee Wee Football
Venum$29.443 rev
Venum Lineup Official Football
Venum$29.663 rev
Jasonwell Pool Beach Water Football - Strong Grip Waterproof Football for All-Weather Play Pool Toys Beach Games Outdoor Sports Lake Toy Christmas Birthday Gifts for Kids Boys Teens Adults (BK No.3)
Jasonwell$15.52120 rev
Trending
90-day click momentumVenum Lineup Junior Football
Venum$29.275.0★
Venum Lineup Official Football
Venum$29.665.0★
DHYLRICHER 12 Pcs Composite Leather Footballs Official Size 6 Inflatable Football with Pump Indoor Outdoor Football Bulk Includes Carry Net for TrainingIdeal for Youth and Adult Players
DHYLRICHER$83.350.0★
Venum Lineup Pee Wee Football
Venum$29.445.0★
The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black
The Dime Lab$31.834.3★
What buyers say about college football
What buyers praise and complain about, mined from review topics.What buyers love
“Great football great quality”
“Good value”
“fits well in the hand”
“Easy to grip”
“Lots of fun”
“Works as advertised”
“smooth with no issues”
“Very durable”
“Perfect to deflate to take to the beach”
“Perfect ball for a young kid to start off”
What buyers complain about
“Broke too fast”
“On the smaller size”
“Sent a half deflated ball”
“not grippy at all”
“Cheap Material”
“the shape has a slightly sharp feel in spots”
“Went flat”
“its all advertising hype”
“Air Leak”
“Low quality strings”
Top return reasons
Common questions
- Is college football profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 28 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the college football niche?
- 12 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in college football?
- Top complaints mined from reviews: Durability, Size-Overall, Inflation/Deflation. The return rate is 2.1%.
- When does demand for college football peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the college football niche?
- Listings span $9.63–$83.35; the average listing price is $21.42 (sweet spot $15–$100). The average incumbent carries 6,701 reviews — the moat a new listing must climb.