Is collapsible cup profitable to sell on Amazon United States?

The niche generates $187K/yr across 52 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the collapsible cup niche?

31 brands and 46 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in collapsible cup?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Ease Of Use. The return rate is 4.0%.

When does demand for collapsible cup peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the collapsible cup niche?

Listings span $4.83–$21.31; the average listing price is $10.40 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.

collapsible cup

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but a small market ($187K/yr) keeps it on the watch list.

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good684.92

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+19.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.83–$21.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$187K

$187K/yr · 503K searches

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Avg price

Okay$10.40

avg listing price — sweet spot $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, collapsible cup is a $187K/yr Amazon United States market (503K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

collapsible cup market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $156K–$208K; units × avg price
Conversion rate: 3.6%
Avg BSR: #43
Page quality: 0%
Prime: 98%
Sponsored: 88%
Out of stock: 14.6%
Avg brand age: 43 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

36%

Top 20: 74%

Open market

41%

Sea to Summit13%
TakeToday12%
zhuzhiloono10%
ME.FAN8%
Sinyon8%
Nanaborn7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top collapsible cup search terms

collapsible cup198K/yr +17.5%2.7% conv.
collapsible cups36K/yr +28.6%2.2% conv.
collapsible cups for traveling39K/yr +7.8%2.9% conv.
collapsible coffee cup33K/yr +11.6%1.9% conv.
foldable cup25K/yr +17.1%2.4% conv.
collapsible travel cup20K/yr +21.2%2.1% conv.
collapsible cup with lid21K/yr +22.3%1.7% conv.
portable cup18K/yr +12.9%1.2% conv.
collapsible water cup15K/yr +32.3%3.0% conv.
silicone collapsible cup12K/yr +39.1%1.6% conv.

All search terms

Top collapsible cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

zhuzhiloono Collapsible Travel Cup with Lid - 6oz Mini Silicone Folding Cup with Stainless Steel Rim - BPA Free Small Portable Pocket Cup for Camping Hiking Kids Mouthwash & Pills (Sakura Pink)

zhuzhiloono$8.404.8★152 rev

TakeToday Collapsible Travel Cup 8 Oz Silicone Foldable Water Cup BPA-Free with Lid & Waterproof Bag - Drinking Cup Set for Camping Outdoors & International Travel Navy

TakeToday$9.184.7★497 rev

Nanaborn Silicone Collapsible Cups for Camping Travel Small Portable Drinking Cup with Lids Reusable for Outdoor Hiking 270ml (Blue/Gray 2 Pack)

Nanaborn$7.274.6★912 rev

Sea to Summit Frontier Ultralight Collapsible 12 Ounce Camp Cup Aqua Sea Blue

Sea to Summit$13.744.7★807 rev

CYNROFVEN Silicone Coffee Cup with Straw lid Collapsible Cups for Traveling 20oz Lightweight Folding Water Mug for Picnic Hicking Camping Climbing (Black)

CYNROFVEN$9.874.4★254 rev

Newest

by launch date

Sinyon Collapsible Travel Cup BPA-Free Reusable Water Cup Lightweight Drinking Cups with Lids and Carrying Strap Dishwasher Safe Silicone Cups for Camping Travel Airports Hotel (6.7oz Navy)

Sinyon$10.32101 rev

7mo ago

Sinyon Collapsible Travel Cup BPA-Free Reusable Water Cup Lightweight Drinking Cups with Lids and Carrying Strap Dishwasher Safe Silicone Cups for Camping Travel Airports Hotel (6.7oz Lilac)

Sinyon$9.97101 rev

7mo ago

TakeToday Collapsible Travel Cup 8 Oz Silicone Foldable Water Cup BPA-Free with Lid & Waterproof Bag - Drinking Cup Set for Camping Outdoors & International Travel Charcoal

TakeToday$9.55497 rev

8mo ago

TakeToday Collapsible Travel Cup 8 Oz Silicone Foldable Water Cup BPA-Free with Lid & Waterproof Bag - Drinking Cup Set for Camping Outdoors & International Travel Dark Green

TakeToday$9.18497 rev

8mo ago

FANBODTA Collapsible Travel Cup 4-Pack 130ml Foldable Water Cup with Lid & Carabiner Leak-Proof Portable Drinking Cup for Camping Hiking Travel - BPA-Free PP (Blue/Pink/Beige/Green)

FANBODTA$5.7784 rev

1y ago

What buyers say about collapsible cup

What buyers praise and complain about, mined from review topics.

What buyers love

Portability17%

“Easy to carry”

Ease Of Use10%

“Easy to use”

Quality-Overall10%

“Well-made, attractive bottle”

Size-Overall8%

“Good fit”

Advertised Vs Actual Product6%

“As described”

Strength4%

“Well-made sturdy construction”

Compactness4%

“Compact and handy”

Weight Light4%

“Perfect, lightweight”

Durability4%

“the cup feels durable”

Leak-Proof4%

“Doesn't leak”

What buyers complain about

Leak-Proof11%

“they leak”

Size-Overall10%

“BLUF: this cup is pretty dang small”

Ease Of Use7%

“Hard to drink out of”

Strength6%

“Flimsy”

Smell6%

“slight odor”

Durability6%

“Doesn't last”

Quality-Overall4%

“Garbage”

Value For Money3%

“Slightly pricey”

Functionality-Overall2%

“Does not work”

Advertised Vs Actual Product2%

“The product photo is very deceiving”

Top return reasons

Size-Overall39%

Leak-Proof9%

Smell7%

Strength6%

Value For Money5%

Advertised Vs Actual Product4%

Weight Heavy4%

Material Quality4%

Functionality-Overall3%

Quality-Overall3%

Common questions

Is collapsible cup profitable to sell on Amazon United States?: The niche generates $187K/yr across 52 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the collapsible cup niche?: 31 brands and 46 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in collapsible cup?: Top complaints mined from reviews: Leak-Proof, Size-Overall, Ease Of Use. The return rate is 4.0%.
When does demand for collapsible cup peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the collapsible cup niche?: Listings span $4.83–$21.31; the average listing price is $10.40 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.