coleman snap and go cooler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great384.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$134.31avg listing price — sweet spot $15–$100
Price range
Okay$20.30–$208.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$108K$108K/yr · 137K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coleman snap and go cooler is a $108K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coleman snap and go cooler market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $34K–$67K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
3
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Coleman90%
- Ltevxzi9%
- 5 STAR SUPER DEALS1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 12 weeks — -1.5% search growth over the last 90 days.Top coleman snap and go cooler search terms
- coleman snap and go cooler64K/yr
- snap and go cooler20K/yr
- collapsible hard cooler14K/yr
- coleman snap and go collapsible cooler8K/yr
- coleman snap and go6K/yr
- snap n go cooler7K/yr
- coleman snap n go7K/yr
- coleman snap n go cooler6K/yr
- coleman snap n go 55-quart collapsible hard cooler portable hard-sided cooler with waterproof removable liner space-saving & quick set up 64 hours cold sapphire blue5K/yr
Top coleman snap and go cooler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coleman Snap N Go 35qt Collapsible Hard Cooler Keeps ice Cold for up to 48 Hours Holds up to 64 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$146.864.4★483 rev
Coleman Snap N Go 35-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 48 Hours Cold Sapphire Blue
Coleman$162.374.4★483 rev
Coleman Snap N Go 55-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Space-Saving & Quick Set Up 64 Hours Cold Sapphire Blue
Coleman$208.134.4★483 rev
Coleman Snap N Go 35-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 48 Hours Cold Mussel Grey
Coleman$146.824.4★483 rev
Cooler Bag Soft Travel Cooler Holds 45 Cans Stays Cold for 8H & Warm for 7H Portable Car Trunk Organizer for Camping Beach Picnic-Deep Black
Ltevxzi$40.254.3★125 rev
Newest
by launch dateColeman Snap N Go 35qt Collapsible Hard Cooler Keeps ice Cold for up to 48 Hours Holds up to 64 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$146.86483 rev
Coleman Snap N Go 35-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 48 Hours Cold Sapphire Blue
Coleman$162.37483 rev
Coleman Snap N Go 55-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Space-Saving & Quick Set Up 64 Hours Cold Sapphire Blue
Coleman$208.13483 rev
Coleman Snap N Go 35-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 48 Hours Cold Mussel Grey
Coleman$146.82483 rev
Coleman Snap N Go 45qt Collapsible Hard Cooler Keeps ice Cold for up to 55 Hours Holds up to 76 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$160.59483 rev
Trending
90-day click momentumColeman Snap N Go 35-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 48 Hours Cold Mussel Grey
Coleman$146.824.4★
Coleman Snap N Go 45qt Collapsible Hard Cooler Keeps ice Cold for up to 55 Hours Holds up to 76 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$160.594.4★
Coleman Snap N Go 35-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 48 Hours Cold Sapphire Blue
Coleman$162.374.4★
Coleman Snap N Go 45-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 55 Hours Cold Sapphire Blue
Coleman$189.174.4★
Coleman Snap N Go 35qt Collapsible Hard Cooler Keeps ice Cold for up to 48 Hours Holds up to 64 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$146.864.4★
What buyers say about coleman snap and go cooler
What buyers praise and complain about, mined from review topics.What buyers love
“easy to store”
“Very easy to use”
“The design is really clever”
“The cooler feels like it's good quality”
“Size is perfect”
“This cooler is very sturdy”
“It is durable”
“It is extremely portable”
“Value for Money”
“Its really easy to assemble”
What buyers complain about
“Heavier than expected”
“Not for that price”
“The bag leaked water the entire time”
“It is like a small suitcase size when folded”
“Hard to open the lid”
“Broke almost instantly”
“which makes it a little awkward to carry”
“Not the best cooler”
“Now, I'm not saying it's the best cooler out there for keeping things cold -- because it simply doesn't have the insulation to compete with the best”
“it really doesn't save that much room”
Top return reasons
Common questions
- Is coleman snap and go cooler profitable to sell on Amazon United States?
- The niche generates $108K/yr across 8 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the coleman snap and go cooler niche?
- 3 brands and 21 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coleman snap and go cooler?
- Top complaints mined from reviews: Weight Heavy, Value For Money, Leak-Proof. The return rate is 0.9%.
- What does it cost to enter the coleman snap and go cooler niche?
- Listings span $20.30–$208.13; the average listing price is $134.31 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.