Coleman Snap and Go Cooler

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

0.6%

Market size, estimated

$108Ka year

Top search term

coleman snap and go cooler64K searches a year

Listings sell for $134.31 on average, from $20.30 to $208.13. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $134.31 that is $0 to $13K a year per listing.

Average price

$134.31above the $15 to $100 sweet spot

Price range

$20.30–$208.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Camp Kitchen. It carries 385 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#96in Camp Kitchen

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

385per listing

Listings tracked

8

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months