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Coleman Propane

Fail

Shoppers spend an estimated $31K a year here, so Coleman Propane is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$31K/yr49K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
46%top-5 click share · 16 brands · 158 sellers

Flapen Score

Coleman Propane against its category

The dotted line is the Sports & Outdoors average. Past it, Coleman Propane is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coleman Propane market on Amazon at a glance

Shoppers on Amazon United States searched for Coleman Propane 49K times last year and spent an estimated $31K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Aug–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
2.0%
Market size, estimated
$31Ka year
Peak month
October3.2× the quietest month
Top search term
camping gas23K searches a year

02 · Price

A sale here is worth $30.96.

Listings sell for $30.96 on average, from $10.94 to $94.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.96 that is $0 to $3K a year per listing.

Average price
$30.96inside the $15 to $100 sweet spot
Price range
$10.94–$94.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #15 within Camp Kitchen. It carries 2,984 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
37%
Out of stock, average day
1.3%
Average rank
#15in Camp Kitchen
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,984per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Coleman Propane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

158

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

19%

  • Brand 136%
  • Brand 216%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Coleman Propane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Coleman Propane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping gas23K/yr
  • coleman gas7K/yr
  • gas for camping stove6K/yr
  • propane for torch4K/yr
  • camp gas4K/yr
  • coleman fuel canister5K/yr

Reviews and returns

What reviews say buyers love and hate about Coleman Propane

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
12%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coleman Propane questions

Answered from the same tracked data.