coleman instant tent
Skip itPrices mostly outside the sweet spot ($62.88–$505.49) — this niche doesn't clear our bar today.
Growth
Great+65.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good600.83avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$525K$525K/yr · 336K searches
Avg price
Okay$217.07avg listing price — sweet spot $15–$100
Returns
Bad6.9%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$62.88–$505.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, coleman instant tent is a $525K/yr Amazon United States market (336K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coleman instant tent market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $543K–$651K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 2.2%
- Avg brand age
- 38 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
60
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 80%
Open market
4%
- Coleman75%
- KTT8%
- FanttikOutdoor5%
- CAMPROS CP4%
- CORE3%
- KingCamp2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +65.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Top coleman instant tent search terms
- coleman instant tent46K/yr
- 20 person tent36K/yr
- 14 person tent25K/yr
- coleman 6 person tent27K/yr
- 16 person tent19K/yr
- coleman 4 person tent21K/yr
- coleman tent 4 person21K/yr
- coleman 8 person tent18K/yr
- coleman tent 8 person15K/yr
- 16 person tents for camping14K/yr
Top coleman instant tent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coleman 4/6/8/10 Person Instant Camping Tent with 1-Minute Setup Large Family Tent with Pre-Attached Poles Air Vent & Carry Bag Sets Up in About 60 Seconds
Coleman$204.164.4★230 rev
Coleman Sundome Camping Tent with Rainfly 2/3/4/6 Person Tent Sets Up in 10 Mins Weatherproof Shelter for Camping Festivals Backyard Sleepovers & More
Coleman$91.004.6★238 rev
Coleman 4/6/8/10 Person Instant Camping Tent with 1-Minute Setup Large Family Tent with Pre-Attached Poles Air Vent & Carry Bag Sets Up in About 60 Seconds
Coleman$132.594.3★154 rev
Coleman Skydome Camping Tent with 5 Minute Setup 2/4/6/8 Person Weatherproof Tent with Rainfly & Carry Bag 20% More Headroom Than Traditional Canopies
Coleman$102.504.4★2,647 rev
FanttikOutdoor Zeta C12 Pro Max Instant Cabin Tent 12 Person Camping Tent Setup in 90 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking Upgraded Ventilation Khaki
FanttikOutdoor$345.144.4★250 rev
Newest
by launch date
KTT Extra Large Tent 12-14 Person Family Cabin Tents 2 Rooms Straight Wall 2 Doors 4 Windows with Mesh Waterproof Straight Wall Big Tent for Outdoor Picnic Camping Gathering(Brown)
KTT$286.2614 rev
CAMPROS CP Tent 12-Person-Camping-Tents 3 Room Family Tents Waterproof Windproof Family Tent with Top Rainfly 6 Large Mesh Windows Double Layer Easy Set Up Portable with Carry Bag-20 x 9 x 72(H)
CAMPROS CP$191.801,844 rev
FanttikOutdoor Zeta C12 Pro Max Instant Cabin Tent 12 Person Camping Tent Setup in 90 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking Upgraded Ventilation Khaki
FanttikOutdoor$345.14250 rev
Coleman Sundome Camping Tent with Rainfly 2/3/4/6 Person Tent Sets Up in 10 Mins Weatherproof Shelter for Camping Festivals Backyard Sleepovers & More
Coleman$91.00238 rev
Coleman 4/6/8/10 Person Instant Camping Tent with 1-Minute Setup Large Family Tent with Pre-Attached Poles Air Vent & Carry Bag Sets Up in About 60 Seconds
Coleman$132.59154 rev
Trending
90-day click momentumKTT Extra Large Tent 12-14 Person Family Cabin Tents 2 Rooms Straight Wall 2 Doors 4 Windows with Mesh Waterproof Straight Wall Big Tent for Outdoor Picnic Camping Gathering(Brown)
KTT$286.264.4★
CAMPROS CP Tent 12-Person-Camping-Tents 3 Room Family Tents Waterproof Windproof Family Tent with Top Rainfly 6 Large Mesh Windows Double Layer Easy Set Up Portable with Carry Bag-20 x 9 x 72(H)
CAMPROS CP$191.804.4★
Coleman Skydome Camping Tent with Screened Porch & 5-Minute Setup Weatherproof 4/6/8 Person Tent with Rainfly & Carry Bag Made of PFAS-Free Materials
Coleman$222.794.1★
FanttikOutdoor Zeta C12 Pro Max Instant Cabin Tent 12 Person Camping Tent Setup in 90 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking Upgraded Ventilation Khaki
FanttikOutdoor$345.144.4★
Coleman Skydome Camping Tent with 5 Minute Setup 2/4/6/8 Person Weatherproof Tent with Rainfly & Carry Bag 20% More Headroom Than Traditional Canopies
Coleman$102.504.4★
What buyers say about coleman instant tent
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Setup”
“Good quality, easy setup”
“Good price”
“Fits the whole family”
“plenty of space”
“It is durable”
“Easy peasy”
“The design is perfect for great camp trips”
“Convenient and easy to use”
“Does not leak”
What buyers complain about
“Durability is questionable”
“This was way bigger then i thought”
“leaking”
“Disappointing quality”
“Not water/rain resistant”
“Its been the most expensive”
“Also, a pain to set up”
“It is pretty heavy tho”
“Material is very cheap”
“Not very good instructions”
Top return reasons
Common questions
- Is coleman instant tent profitable to sell on Amazon United States?
- The niche generates $525K/yr across 42 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +65.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the coleman instant tent niche?
- 10 brands and 60 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in coleman instant tent?
- Top complaints mined from reviews: Durability, Size-Overall, Leak-Proof. The return rate is 6.9% — above our launch gate.
- When does demand for coleman instant tent peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the coleman instant tent niche?
- Listings span $62.88–$505.49; the average listing price is $217.07 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.