coleman collapsible cooler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great431.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$150.60avg listing price — sweet spot $15–$100
Market size
Okay$244K$244K/yr · 216K searches
Price range
Okay$40.25–$208.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coleman collapsible cooler is a $244K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coleman collapsible cooler market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $113K–$151K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Coleman95%
- Ltevxzi5%
Demand
Weekly Amazon search volume, last 15 weeks — +5.4% search growth over the last 90 days.Top coleman collapsible cooler search terms
- coleman collapsible cooler182K/yr
- coleman foldable cooler12K/yr
- collapsible coleman cooler11K/yr
- collapsible cooler coleman11K/yr
Top coleman collapsible cooler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coleman Snap N Go 35qt Collapsible Hard Cooler Keeps ice Cold for up to 48 Hours Holds up to 64 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$146.864.4★483 rev
Coleman Snap N Go 45qt Collapsible Hard Cooler Keeps ice Cold for up to 55 Hours Holds up to 76 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$160.594.4★483 rev
Coleman Snap N Go 45-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 55 Hours Cold Sapphire Blue
Coleman$189.174.4★483 rev
Coleman Snap N Go 55-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Space-Saving & Quick Set Up 64 Hours Cold Sapphire Blue
Coleman$208.134.4★483 rev
Cooler Bag Soft Travel Cooler Holds 45 Cans Stays Cold for 8H & Warm for 7H Portable Car Trunk Organizer for Camping Beach Picnic-Deep Black
Ltevxzi$40.254.3★125 rev
Newest
by launch dateColeman Snap N Go 35qt Collapsible Hard Cooler Keeps ice Cold for up to 48 Hours Holds up to 64 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$146.86483 rev
Coleman Snap N Go 45qt Collapsible Hard Cooler Keeps ice Cold for up to 55 Hours Holds up to 76 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$160.59483 rev
Coleman Snap N Go 45-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 55 Hours Cold Sapphire Blue
Coleman$189.17483 rev
Coleman Snap N Go 55-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Space-Saving & Quick Set Up 64 Hours Cold Sapphire Blue
Coleman$208.13483 rev
Coleman Snap N Go 35-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 48 Hours Cold Sapphire Blue
Coleman$162.37483 rev
Trending
90-day click momentum
Coleman Snap N Go 35-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 48 Hours Cold Mussel Grey
Coleman$146.824.4★
Coleman Snap N Go 45qt Collapsible Hard Cooler Keeps ice Cold for up to 55 Hours Holds up to 76 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$160.594.4★
Coleman Snap N Go 35-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Spacing-Saving & Quick Set Up 48 Hours Cold Sapphire Blue
Coleman$162.374.4★
Coleman Snap N Go 35qt Collapsible Hard Cooler Keeps ice Cold for up to 48 Hours Holds up to 64 cans Collapses up to 1/3 its Size Can Hold up to 200 pounds Blue Sky
Coleman$146.864.4★
Coleman Snap N Go 55-Quart Collapsible Hard Cooler Portable Hard-Sided Cooler with Waterproof Removable Liner Space-Saving & Quick Set Up 64 Hours Cold Sapphire Blue
Coleman$208.134.4★
What buyers say about coleman collapsible cooler
What buyers praise and complain about, mined from review topics.What buyers love
“easy to store”
“Very easy to use”
“The design is really clever”
“The cooler feels like it's good quality”
“Size is perfect”
“This cooler is very sturdy”
“The portability is stunning”
“Value for Money”
“It is durable”
“will make clean up”
What buyers complain about
“Heavier than expected”
“Not worth the price”
“The bag leaked water the entire time”
“which makes it a little awkward to carry”
“It is like a small suitcase size when folded”
“Broke almost instantly”
“a bit awkward”
“Now, I'm not saying it's the best cooler out there for keeping things cold -- because it simply doesn't have the insulation to compete with the best”
“Not the best cooler”
“Why no manual”
Top return reasons
Common questions
- Is coleman collapsible cooler profitable to sell on Amazon United States?
- The niche generates $244K/yr across 7 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the coleman collapsible cooler niche?
- 2 brands and 20 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coleman collapsible cooler?
- Top complaints mined from reviews: Weight Heavy, Value For Money, Leak-Proof. The return rate is 1.0%.
- What does it cost to enter the coleman collapsible cooler niche?
- Listings span $40.25–$208.13; the average listing price is $150.60 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.