Coleman Collapsible Cooler

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months

216K

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

0.8%

Market size, estimated

$244Ka year

Top search term

coleman collapsible cooler182K searches a year

Listings sell for $150.60 on average, from $40.25 to $208.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $150.60 that is $15K to $38K a year per listing.

Average price

$150.60above the $15 to $100 sweet spot

Price range

$40.25–$208.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

100–250

Revenue per listing a year

$15K–$38K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Camp Kitchen. It carries 432 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#53in Camp Kitchen

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

432per listing

Listings tracked

7

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months