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coleman 10 person tent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 95Conversion 5Competition 41Returns 14Price range 0Avg price 36Brand share 0Review moat 63Quality gap 80

Growth

Incredible+121.4%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good988.73

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$264.93

avg listing price — sweet spot $15–$100

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Market size

Bad$31K

$31K/yr · 30K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$132.59–$380.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, coleman 10 person tent is a $31K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

coleman 10 person tent market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$26K–$66K
units × avg price
Conversion rate
0.4%
Avg BSR
#135
Page quality
0%
Prime
100%
Sponsored
77%
Out of stock
0.9%
Avg brand age
35 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

0%

  • Coleman84%
  • CORE10%
  • Amazon Basics2%
  • Wakeman2%
  • FanttikOutdoor2%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +121.4% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×

Top coleman 10 person tent search terms

  • coleman 10 person tent13K/yr
  • coleman tent 10 person9K/yr
  • coleman 12 person tent5K/yr
  • coleman instant tent 10 person2K/yr
  • coleman dark room tent 10 person775/yr
All search terms

Top coleman 10 person tent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$3K15%$5K20%$6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about coleman 10 person tent

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Easy install solution”

Storage Capacity8%

“There was still room”

Quality-Overall8%

“Good quality and easy set up”

Size-Overall6%

“that fit perfectly”

Value For Money6%

“Worth the money”

Durability5%

“Super reliable, durable”

Ease Of Use5%

“Easy to put and put away”

Design-Overall4%

“great design”

Leak-Proof3%

“No leaking”

Strength3%

“feels very sturdy”

What buyers complain about

Durability12%

“Broke in 2 places during the break down”

Quality-Overall8%

“Bad quality”

Water Resistance8%

“This tent is not waterproof at all”

Leak-Proof7%

“Leaks”

Size-Overall5%

“so big”

Value For Money5%

“A total waste of money”

Assembly/Installation5%

“Also, a pain to set up”

Ease Of Use3%

“had a hard time getting it in the proper place”

Weight Heavy3%

“It is bulky and heavy”

Material Quality3%

“Im certain this would shorten the life of material tent is made from”

Top return reasons

Size-Overall25%
Defective Material/Parts14%
Value For Money9%
Assembly/Installation8%
Advertised Vs Actual Product6%
Product Condition5%
Material Quality4%
Leak-Proof3%
Water Resistance3%
Weight Heavy3%

Common questions

Is coleman 10 person tent profitable to sell on Amazon United States?
The niche generates $31K/yr across 22 tracked products. 90-day search growth is +121.4%. Flapen's verdict: Skip it (36/100).
How competitive is the coleman 10 person tent niche?
5 brands and 62 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coleman 10 person tent?
Top complaints mined from reviews: Durability, Quality-Overall, Water Resistance. The return rate is 8.1% — above our launch gate.
When does demand for coleman 10 person tent peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.7× the quietest.
What does it cost to enter the coleman 10 person tent niche?
Listings span $132.59–$380.31; the average listing price is $264.93 (sweet spot $15–$100). The average incumbent carries 989 reviews — the moat a new listing must climb.