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Coleman 10 Person Tent

Fail

The top 5 brands take 100% of clicks, so Coleman 10 Person Tent is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$31K/yr30K searches / yr
90-day growth
+121.4%search demand this quarter
Competition
60%top-5 click share · 5 brands · 62 sellers

Flapen Score

Coleman 10 Person Tent against its category

The dotted line is the Sports & Outdoors average. Past it, Coleman 10 Person Tent is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coleman 10 Person Tent market on Amazon at a glance

Shoppers on Amazon United States searched for Coleman 10 Person Tent 30K times last year and spent an estimated $31K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +121.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+121.4%
Conversion, latest week
0.4%
Market size, estimated
$31Ka year
Peak month
July4.7× the quietest month
Top search term
coleman 10 person tent13K searches a year

02 · Price

A sale here is worth $264.93.

Listings sell for $264.93 on average, from $132.59 to $380.31. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $264.93 that is $0 to $26K a year per listing.

Average price
$264.93above the $15 to $100 sweet spot
Price range
$132.59–$380.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #135 within Tents & Shelters. It carries 989 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#135in Tents & Shelters
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
989per listing
Listings tracked
22

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coleman 10 Person Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

0%

  • Brand 184%
  • Brand 210%
  • Brand 32%
  • Brand 42%
  • Brand 52%

Demand

Coleman 10 Person Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×

Search terms

Top Coleman 10 Person Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coleman 10 person tent13K/yr
  • coleman tent 10 person9K/yr
  • coleman 12 person tent5K/yr
  • coleman instant tent 10 person2K/yr
  • coleman dark room tent 10 person775/yr

Reviews and returns

What reviews say buyers love and hate about Coleman 10 Person Tent

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
12%of negative reviews mention “Durability”
8.1%of orders come back
“Broke in 2 places during the break down”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coleman 10 Person Tent questions

Answered from the same tracked data.