Cold Weather Gifts

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -87.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

-87.2%

Conversion, latest week

5.7%

Market size, estimated

$304Ka year

Top search term

hand and foot warmers80K searches a year

Listings sell for $16.84 on average, from $5.25 to $30.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $16.84 that is $67K to $84K a year per listing.

Average price

$16.84inside the $15 to $100 sweet spot

Price range

$5.25–$30.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

4,000–5,000

Revenue per listing a year

$67K–$84K

Returns

2.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Safety & Survival. It carries 9,108 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#60in Safety & Survival

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

9,108per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months