cold thermos
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.85avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$7.57–$49.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Okay$226K$226K/yr · 514K searches
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,166.47avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cold thermos is a $226K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
cold thermos market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $298K–$358K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #956
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 124 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
138
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
34%
Top 20: 72%
Open market
2%
- Nike37%
- Gatorade29%
- adidas26%
- Under Armour3%
- Hydrapeak2%
- Owala1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +8.4% search growth over the last 90 days.Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.2×
Top cold thermos search terms
- nike water bottle201K/yr
- adidas water bottle78K/yr
- gatorade stainless steel water bottle37K/yr
- termo nike14K/yr
- nike bottle15K/yr
- water bottle nike16K/yr
- adidas water bottle stainless steel17K/yr
- termo adidas10K/yr
- gatorade metal water bottle10K/yr
- adidas bottle9K/yr
Top cold thermos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Refuel Bottle 24 Oz
Nike$16.754.6★175 rev
Gatorade Overtime 22oz Stainless Steel Water Bottle Straw Cap Blue
Gatorade$22.324.8★326 rev
Gatorade Stainless Steel Sport Bottle 26oz Double-Wall Insulation
Gatorade$29.714.7★3,432 rev
adidas 600 ML (20 oz) Metal Water Bottle Hot/Cold Double-Walled Insulated 18/8 Stainless Steel Black/Silver Metallic One Size
adidas$20.744.8★2,078 rev
NIKE HY9000-054 REFILLER BOTTLE LOCKING LID 32 oz
Nike$24.384.4★178 rev
Newest
by launch date
Nike Stainless Recharge Chug Bottle 32 Oz Rfsh
Nike$39.101 rev
Gatorade Overtime 32oz Stainless Steel Water Bottle Twist Cap Grey
Gatorade$38.93193 rev
Hydrapeak NBA Officially Licensed All-Team Sticker Print Logo 32oz Insulated Water Bottle with Straw Lid and Handle Stainless Steel Bottle Great For NBA Fans of All Ages
Hydrapeak$28.19389 rev
adidas Stainless Steel Metal Water Bottle 20 oz (600 mL) Straw Lid
adidas$15.87564 rev
adidas Stainless Steel Metal Water Bottle 20 oz (600 mL) Screw Cap
adidas$20.332,078 rev
Trending
90-day click momentumNike Stainless Recharge Chug Bottle 32 Oz Rfsh
Nike$39.105.0★
adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Jersey Onix Grey/Black/White/2 OSFA
adidas$14.124.8★
adidas Stainless Steel Metal Water Bottle 20 oz (600 mL) Straw Lid
adidas$16.794.7★
adidas Stainless Steel Metal Water Bottle 20 oz (600 mL) Straw Lid
adidas$15.874.7★
Nike Fuel Jug 40 Oz Chug Bottle White | Black
Nike$29.734.6★
What buyers say about cold thermos
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“keeps drinks cold”
“Good size”
“Doesnt leak”
“Great value”
“The handle is durable”
“Meets expectations”
“Easy to use”
“I love the color”
“Easy to clean”
What buyers complain about
“It leaks”
“broke easily”
“It's very narrow”
“Bad Quality”
“Hard to close”
“Received wrong color”
“not a good design on the lid”
“could be stronger”
“Wish Brand name products were cheaper”
“don’t recommend putting anything other then water in it.”
Top return reasons
Common questions
- Is cold thermos profitable to sell on Amazon United States?
- The niche generates $226K/yr across 47 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the cold thermos niche?
- 9 brands and 138 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in cold thermos?
- Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 2.1%.
- When does demand for cold thermos peak?
- Demand peaks in Jul–Oct–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the cold thermos niche?
- Listings span $7.57–$49.40; the average listing price is $23.85 (sweet spot $15–$100). The average incumbent carries 6,166 reviews — the moat a new listing must climb.