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Co2 Rifle

Fail

Buyers convert on only 0.2% of searches, so Co2 Rifle is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$106K/yr587K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
35%top-5 click share · 22 brands · 92 sellers

Flapen Score

Co2 Rifle against its category

The dotted line is the Sports & Outdoors average. Past it, Co2 Rifle is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Co2 Rifle market on Amazon at a glance

Shoppers on Amazon United States searched for Co2 Rifle 587K times last year and spent an estimated $106K. The top 5 brands take 74% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
0.2%
Market size, estimated
$106Ka year
Peak month
July2.1× the quietest month
Top search term
arp bb gun160K searches a year

02 · Price

A sale here is worth $113.03.

Listings sell for $113.03 on average, from $9.73 to $288.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $113.03 that is $0 to $11K a year per listing.

Average price
$113.03above the $15 to $100 sweet spot
Price range
$9.73–$288.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,845 within Airsoft. It carries 2,515 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
4.5%
Average rank
#1,845in Airsoft
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
2,515per listing
Listings tracked
42

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Co2 Rifle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$3K$6K$10K$13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

92

Est. top-5 brand share

74%

Top 20: 99%

Est. top-5 click share

35%

Top 20: 81%

Open market

23%

  • Umarex30%
  • Crosman22%
  • Sig Sauer9%
  • Splatterburst Targets8%
  • DPMS4%
  • Evike3%

Demand

Co2 Rifle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Co2 Rifle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • arp bb gun160K/yr
  • draco bb gun90K/yr
  • draco gun55K/yr
  • airsoft arp39K/yr
  • airsoft draco32K/yr
  • bb draco32K/yr
  • bb gun arp36K/yr
  • bb gun draco25K/yr
  • arp gun25K/yr
  • arp airsoft10K/yr

Reviews and returns

What reviews say buyers love and hate about Co2 Rifle

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
3.5%of orders come back
“did not last”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Co2 Rifle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data