closed cell foam sleeping pad
Worth a lookShows a sweet-spot price point ($54.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$54.13avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+73.7%90-day search growth — must beat 0% to launch
Price range
Good$15.53–$181.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,501.05avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 110K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, closed cell foam sleeping pad is a $75K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jun. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
closed cell foam sleeping pad market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 2.4%
- Avg brand age
- 40 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
72
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
30%
Top 20: 70%
Open market
46%
- CYMULA25%
- Therm-a-Rest9%
- fitply7%
- Gaialoop5%
- THINTON4%
- Artilife4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +73.7% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.6×
Top closed cell foam sleeping pad search terms
- closed cell foam pad31K/yr
- closed-cell foam camping pad8K/yr
- closed cell foam sleeping pad25K/yr
- cot memory foam topper8K/yr
- memory foam cot topper6K/yr
- memory foam camping mattress queen4K/yr
- 4 inch camping mattress6K/yr
- 4 inch memory foam camping mattress4K/yr
- memory foam for cot5K/yr
- closed cell sleeping pad4K/yr
Top closed cell foam sleeping pad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CYMULA CertiPUR-US Memory Foam Camping Mattress Pad Portable Foam Sleeping Pad for Camping Roll up Sleeping Mat for Adults Floor Mattress Guest Floor Bed for Sleepover Car Tent SUV Cot Mattress
CYMULA$58.274.5★1,952 rev
Therm-a-Rest Z Lite Original Camping and Backpacking Sleeping Pad
Therm-a-Rest$45.704.7★2,209 rev
CYMULA 3 Inch Memory Foam Camping Pad Camping Essentials Roll Up Floor Mat for Car Camping Cot Tent Truck Travel and Guest Use Non-Slip Waterproof Bottom Removable Cover
CYMULA$54.634.5★838 rev
Ultralight Foam Sleeping Pad Waterproof Closed Cell Foam Pad for Superior Insulation Folding Sleeping Mat for Compact Storage Foldable and Portable for Hiking and Camping (Blue)
fitply$25.234.3★81 rev
CYMULA CertiPUR-US Memory Foam Camping Mattress Pad Portable Foam Sleeping Pad for Camping Roll up Kids Sleeping Mat Floor Mattress Guest Floor Bed for Sleepover Car Tent SUV Cot Mattress
CYMULA$60.484.5★1,952 rev
Newest
by launch date
Easthome Memory Foam Camping Mattress Pad with Pillow - Extra Thick 4 Inch Sleeping Pad for Camping Waterproof Roll Up Cot Mattress Topper Camp Sleep Mat for Guest Bed Car Truck Tent Bag Dark Gray
Easthome$85.9382 rev
Memory Foam Camping Pad 3 Inch Thick Soft Sleeping Pad with Waterproof Cover Roll Up Cot Pad Topper for Travel Truck Bed Tent Pad Only
Coldwind$52.10106 rev
Selectico 3.5 Extra Thick Foam Camping Mattress with Travel Bag Portable Sleeping Pad for Car/Tent/Cot/SUV/Trunk/Floor/Guest Bed(Cot)
Selectico$57.5094 rev
Ultralight Foam Sleeping Pad Waterproof Closed Cell Foam Pad for Superior Insulation Folding Sleeping Mat for Compact Storage Foldable and Portable for Hiking and Camping (Blue)
fitply$25.2381 rev
Ultralight Foam Sleeping Pad Waterproof Closed Cell Foam Pad for Superior Insulation Folding Sleeping Mat for Compact Storage Foldable and Portable for Hiking and Camping (Sunset Orange)
fitply$24.9881 rev
Trending
90-day click momentumEasthome Memory Foam Camping Mattress Pad with Pillow - Extra Thick 4 Inch Sleeping Pad for Camping Waterproof Roll Up Cot Mattress Topper Camp Sleep Mat for Guest Bed Car Truck Tent Bag Dark Gray
Easthome$85.934.6★
CYMULA CertiPUR-US Memory Foam Camping Mattress Pad Portable Foam Sleeping Pad for Camping Roll up Kids Sleeping Mat Floor Mattress Guest Floor Bed for Sleepover Car Tent SUV Cot Mattress
CYMULA$60.484.5★
Selectico 3.5 Extra Thick Foam Camping Mattress with Travel Bag Portable Sleeping Pad for Car/Tent/Cot/SUV/Trunk/Floor/Guest Bed(Cot)
Selectico$57.504.4★
Memory Foam Camping Pad 3 Inch Thick Soft Sleeping Pad with Waterproof Cover Roll Up Cot Pad Topper for Travel Truck Bed Tent Pad Only
Coldwind$52.104.5★
CYMULA 3 Inch Memory Foam Camping Pad Camping Essentials Roll Up Floor Mat for Car Camping Cot Tent Truck Travel and Guest Use Non-Slip Waterproof Bottom Removable Cover
CYMULA$54.634.5★
What buyers say about closed cell foam sleeping pad
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely comfortable”
“It feels like a quality mattress”
“Good value for money”
“Good cushion”
“Size is exact”
“Easy to blow”
“Its soft”
“super lightweight”
“As described”
“Lightweight and durable”
What buyers complain about
“doesnt fit”
“Not nearly as comfortable as one might predict”
“Thick”
“there is no quality control”
“Very misleading”
“Maybe a little over priced”
“WAY TOO FIRM”
“No padding”
“Not durable”
“a little bulky”
Top return reasons
Common questions
- Is closed cell foam sleeping pad profitable to sell on Amazon United States?
- The niche generates $75K/yr across 56 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the closed cell foam sleeping pad niche?
- 34 brands and 72 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in closed cell foam sleeping pad?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Thickness. The return rate is 3.2%.
- When does demand for closed cell foam sleeping pad peak?
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the closed cell foam sleeping pad niche?
- Listings span $15.53–$181.00; the average listing price is $54.13 (sweet spot $15–$100). The average incumbent carries 1,501 reviews — the moat a new listing must climb.