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Cleveland Browns T-shirts

Fail

Shoppers spend an estimated $51K a year here, so Cleveland Browns T-shirts is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$51K/yr133K searches / yr
90-day growth
+42.2%search demand this quarter
Competition
36%top-5 click share · 19 brands · 46 sellers

Flapen Score

Cleveland Browns T-shirts against its category

The dotted line is the Sports & Outdoors average. Past it, Cleveland Browns T-shirts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleveland Browns T-shirts market on Amazon at a glance

Shoppers on Amazon United States searched for Cleveland Browns T-shirts 133K times last year and spent an estimated $51K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+42.2%
Conversion, latest week
1.4%
Market size, estimated
$51Ka year
Top search term
cleveland browns shirt21K searches a year

02 · Price

A sale here is worth $27.90.

Listings sell for $27.90 on average, from $11.61 to $131.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.90 that is $0 to $3K a year per listing.

Average price
$27.90inside the $15 to $100 sweet spot
Price range
$11.61–$131.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #8,837 within T-Shirts. It carries 1,575 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
81%
Out of stock, average day
15.8%
Average rank
#8,837in T-Shirts
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,575per listing
Listings tracked
52

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cleveland Browns T-shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

46

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

21%

  • Brand 125%
  • Brand 218%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Cleveland Browns T-shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.2× · 11 of 12 months tracked

Search terms

Top Cleveland Browns T-shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleveland browns shirt21K/yr
  • cleveland browns shirts for men11K/yr
  • cleveland browns shirts7K/yr
  • browns shirt24K/yr
  • cleveland browns tshirt5K/yr
  • cleveland browns t-shirts55K/yr
  • browns tshirt6K/yr
  • browns t shirt4K/yr

Reviews and returns

What reviews say buyers love and hate about Cleveland Browns T-shirts

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Shrinkage Resistance”
3.1%of orders come back
“Shrinks”
A buyer, on “Shrinkage Resistance”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cleveland Browns T-shirts questions

Answered from the same tracked data.