Is cleveland browns blanket profitable to sell on Amazon United States?

The niche generates $12K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (35/100).

How competitive is the cleveland browns blanket niche?

7 brands and 8 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in cleveland browns blanket?

Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product. The return rate is 1.0%.

When does demand for cleveland browns blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 22.5× the quietest.

What does it cost to enter the cleveland browns blanket niche?

Listings span $20.51–$50.20; the average listing price is $34.22 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.

cleveland browns blanket

Skip it

A small market ($12K/yr) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.22

avg listing price — sweet spot $15–$100

Price range

Incredible$20.51–$50.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great365.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$12K

$12K/yr · 25K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, cleveland browns blanket is a $12K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cleveland browns blanket market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $26K–$34K; units × avg price
Conversion rate: 1.4%
Avg BSR: #3,716
Page quality: 0%
Prime: 89%
Sponsored: 44%
Out of stock: 6.2%
Avg brand age: 58 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

KETBLNB33%
FOCO26%
Northwest18%
Pegasus Sports11%
Allenjoy4%
Pegasus Home Fashions4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 22.5×

Open Trend

Top cleveland browns blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KETBLNB Football Stuff for Cleveland Football Fans Gifts for Cleveland Blankets and Throws 60x50 All Season Bedding Comforter

KETBLNB$26.494.3★61 rev

FOCO Cleveland Browns NFL Team Property Sherpa Plush Throw

FOCO$40.204.8★367 rev

Northwest NFL Cleveland Browns Legion Sherpa Silk Touch Throw Blanket Team Colors 50 x 60

Northwest$20.510.0★0 rev

Pegasus Sports NFL Ultra Fleece State Stripe Blanket- Cleveland Browns Team Color 60x70

Pegasus Sports$32.974.6★279 rev

FOCO Cleveland Browns NFL Team Property Of Sherpa Fleece Blanket

FOCO$41.974.8★2,427 rev

Newest

by launch date

Allenjoy Cleveland American Football Brown Tradition Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Men Teens Fans Brother Son Washable

Allenjoy$24.370 rev

7mo ago

Tiffur Cleveland Blanket Throw Blanket Customize Any Name and Number Gifts for Men Women Kids 3 Colors

Tiffur$30.9550 rev

11mo ago

KETBLNB Football Stuff for Cleveland Football Fans Gifts for Cleveland Blankets and Throws 60x50 All Season Bedding Comforter

KETBLNB$26.4961 rev

1y ago

FOCO Cleveland Browns NFL Team Property Of Sherpa Fleece Blanket

FOCO$41.972,427 rev

2y ago

Northwest NFL Cleveland Browns Legion Sherpa Silk Touch Throw Blanket Team Colors 50 x 60

Northwest$20.510 rev

3y ago

What buyers say about cleveland browns blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel33%

“Very soft”

Warmth17%

“warm”

Size-Overall17%

“Nice size”

Comfort-Overall17%

“Blanket is comfortable”

What buyers complain about

Material Quality50%

“Material not so great nice size”

Advertised Vs Actual Product25%

“Property is spelled wrong”

Top return reasons

Size-Overall50%

Stain Resistance25%

Gifting Purpose25%

Common questions

Is cleveland browns blanket profitable to sell on Amazon United States?: The niche generates $12K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (35/100).
How competitive is the cleveland browns blanket niche?: 7 brands and 8 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in cleveland browns blanket?: Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product. The return rate is 1.0%.
When does demand for cleveland browns blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 22.5× the quietest.
What does it cost to enter the cleveland browns blanket niche?: Listings span $20.51–$50.20; the average listing price is $34.22 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.