Cleveland Browns
FailThe top 5 products take 87% of clicks, so Cleveland Browns is a Fail.
- Flapen Score
- 43 / 100Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 4743
- Market size
- $550K/yr772K searches / yr
- 90-day growth
- +11.6%search demand this quarter
- Competition
- 87%top-5 click share · 9 brands · 16 sellers
Flapen Score
Cleveland Browns against its category
The dotted line is the Sports & Outdoors average. Past it, Cleveland Browns is stronger. Inside it, weaker.
Market
The Cleveland Browns market on Amazon at a glance
Shoppers on Amazon United States searched for Cleveland Browns 772K times last year and spent an estimated $550K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $550K a year.
- Searches, last 12 months
- 772K
- Growth, 90 days vs prior 90
- +11.6%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $550Ka year
- Peak month
- December20.7× the quietest month
- Top search term
- cleveland browns362K searches a year
02 · Price
A sale here is worth $44.31.
Listings sell for $44.31 on average, from $17.51 to $129.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $44.31 that is $0 to $4K a year per listing.
- Average price
- $44.31inside the $15 to $100 sweet spot
- Price range
- $17.51–$129.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #6,279 within Jerseys. It carries 2,175 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #6,279in Jerseys
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,175per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cleveland Browns products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
- Price
- $129.97
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 7mo ago

CLEVELAND GUARDIANS 47 CLEAN UP OSF / NAVY / A
- Price
- $29.64
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 4y ago

NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
- Price
- $129.40
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 7mo ago

YouTheFan NFL Cleveland Browns Logo Series Desk Pad
- Price
- $17.51
- Rating
- 4.8/5
- Reviews
- 8,298
- Age
- 4y ago

KETBLNB Football Stuff for Cleveland Football Fans Gifts for Cleveland Blankets and Throws 60x50 All Season Bedding Comforter
- Price
- $26.49
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago
Trending
estimated 90-day click momentum
NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
- Price
- $129.97
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 7mo ago

Top Cup NFL Cleveland Browns 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA
- Price
- $22.75
- Rating
- 4.6/5
- Reviews
- 727
- Age
- 5mo ago

NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
- Price
- $129.40
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 7mo ago

Xtreme Apparrel Brown & Orange Mens Skull T-Shirt for Cleveland Fans (Brown Shirt L)
- Price
- $22.93
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 1y ago

CLEVELAND GUARDIANS 47 CLEAN UP OSF / NAVY / A
- Price
- $29.64
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 4y ago
Newest
by launch date
Top Cup NFL Cleveland Browns 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA
- Price
- $22.75
- Rating
- 4.6/5
- Reviews
- 727
- Age
- 5mo ago

NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
- Price
- $129.97
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 7mo ago

NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
- Price
- $129.40
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 7mo ago

We Almost Always Almost Win Funny Football Fans T-Shirt Men Brown X-Large
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 9mo ago

Xtreme Apparrel Brown & Orange Mens Skull T-Shirt for Cleveland Fans (Brown Shirt L)
- Price
- $22.93
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
16
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
9%
- NFL PRO LINE63%
- 4713%
- YouTheFan5%
- KETBLNB4%
- SOAR4%
- Xtreme Apparrel3%
- Open — no brand owns it (3 brands, 9%)
Demand
Cleveland Browns search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 20.7×
Search terms
Top Cleveland Browns search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cleveland browns362K/yr
- cleveland71K/yr
- cleveland browns gifts34K/yr
- cleveland browns apparel60K/yr
- browns97K/yr
- cleveland browns decor14K/yr
- cleveland browns gifts for men19K/yr
- browns merch14K/yr
- cleveland brown7K/yr
- browns gear35K/yr
Reviews and returns
What reviews say buyers love and hate about Cleveland Browns
We read the reviews and the return reasons for every product selling here.
“Material not so great nice size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleveland Browns questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









