cleveland browns
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.31avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$17.51–$129.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$550K$550K/yr · 772K searches
Review moat
Okay2,174.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad87%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, cleveland browns is a $550K/yr Amazon United States market (772K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
cleveland browns market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $554K–$665K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #6,279
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 11.7%
- Avg brand age
- 49 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
9%
- NFL PRO LINE63%
- 4713%
- YouTheFan5%
- KETBLNB4%
- SOAR4%
- Xtreme Apparrel3%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 20.7×
Top cleveland browns search terms
- cleveland browns362K/yr
- cleveland71K/yr
- cleveland browns gifts34K/yr
- cleveland browns apparel60K/yr
- browns97K/yr
- cleveland browns decor14K/yr
- cleveland browns gifts for men19K/yr
- browns merch14K/yr
- cleveland brown7K/yr
- browns gear35K/yr
Top cleveland browns products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
NFL PRO LINE$129.974.5★24 rev
CLEVELAND GUARDIANS 47 CLEAN UP OSF / NAVY / A
47$29.644.8★113 rev
NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
NFL PRO LINE$129.404.5★24 rev
YouTheFan NFL Cleveland Browns Logo Series Desk Pad
YouTheFan$17.514.8★8,298 rev
KETBLNB Football Stuff for Cleveland Football Fans Gifts for Cleveland Blankets and Throws 60x50 All Season Bedding Comforter
KETBLNB$26.494.3★61 rev
Newest
by launch date
Top Cup NFL Cleveland Browns 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA
Top Cup$22.75727 rev
NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
NFL PRO LINE$129.9724 rev
NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
NFL PRO LINE$129.4024 rev
We Almost Always Almost Win Funny Football Fans T-Shirt Men Brown X-Large
We Almost Always Almost Win$19.7742 rev
Xtreme Apparrel Brown & Orange Mens Skull T-Shirt for Cleveland Fans (Brown Shirt L)
Xtreme Apparrel$22.93446 rev
Trending
90-day click momentumNFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
NFL PRO LINE$129.974.5★
Top Cup NFL Cleveland Browns 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA
Top Cup$22.754.6★
NFL PRO LINE Mens Shedeur Sanders Brown Cleveland Browns Team Jersey
NFL PRO LINE$129.404.5★
Xtreme Apparrel Brown & Orange Mens Skull T-Shirt for Cleveland Fans (Brown Shirt L)
Xtreme Apparrel$22.934.7★
CLEVELAND GUARDIANS 47 CLEAN UP OSF / NAVY / A
47$29.644.8★
What buyers say about cleveland browns
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is incredibly comfortable”
“Good quality”
“Plus, the variety of colors available means theres a cap for every mood or occasion”
“Warm”
“Very thick, mousepad friendly and great price”
“Very soft”
“comfortable”
“very much worth every dollar”
“The material feels high-quality and durable, yet it's soft enough that it doesnt dig into my head”
“What really stands out is how well it holds its shape after multiple washes”
What buyers complain about
“Material not so great nice size”
“very small blue speaker”
Top return reasons
Common questions
- Is cleveland browns profitable to sell on Amazon United States?
- The niche generates $550K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the cleveland browns niche?
- 9 brands and 16 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in cleveland browns?
- Top complaints mined from reviews: Material Quality, Size-Overall. The return rate is 1.8%.
- When does demand for cleveland browns peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 20.7× the quietest.
- What does it cost to enter the cleveland browns niche?
- Listings span $17.51–$129.97; the average listing price is $44.31 (sweet spot $15–$100). The average incumbent carries 2,175 reviews — the moat a new listing must climb.