Is cleat covers profitable to sell on Amazon United States?

The niche generates $38K/yr across 54 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Skip it (48/100).

How competitive is the cleat covers niche?

17 brands and 24 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in cleat covers?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.

When does demand for cleat covers peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 11.4× the quietest.

What does it cost to enter the cleat covers niche?

Listings span $5.77–$22.03; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 1,216 reviews — the moat a new listing must climb.

cleat covers

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good$13.17

avg listing price — sweet spot $15–$100

Review moat

Good1,215.63

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.77–$22.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$38K

$38K/yr · 280K searches

According to Flapen's Amazon United States niche tracking, cleat covers is a $38K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cleat covers market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $40K–$53K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,094
Page quality: 0%
Prime: 96%
Sponsored: 80%
Out of stock: 12.3%
Avg brand age: 44 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

10%

SLEEFS29%
TD Spats27%
Gridiron Gladiator14%
Exxact Sports10%
Laceeze5%
TCK4%
Open — no brand owns it (11 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +29.4% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 11.4×

Open Trend

Top cleat covers search terms

cleat covers75K/yr -3.4%0.5% conv.
spats football32K/yr +128.6%0.7% conv.
football spats24K/yr +98.9%0.4% conv.
cleat covers youth10K/yr +42.6%0.8% conv.
football cleat covers15K/yr +43.8%0.9% conv.
cleat spats8K/yr +65.5%0.5% conv.
football spats for cleats14K/yr +38.0%0.1% conv.
cleat cover6K/yr +11.8%0.4% conv.
cleat covers football28K/yr +25.0%0.7% conv.
youth cleat covers13K/yr +33.8%0.6% conv.

All search terms

Top cleat covers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TD Spats mens Cleat Covers Premium Wraps For Football Soccer Field Hockey Turf White Large

TD Spats$14.044.5★2,190 rev

SLEEFS Solid Football Spats Cleat Covers Compression Cleat Covers for Football Drip Turf Protection & Style (Black L/XL)

SLEEFS$15.114.6★1,220 rev

TD Spats mens Football Cleat Covers Premium Wraps Cleats For Football Soccer Field Hockey Turf White Dragon X-Large

TD Spats$14.044.5★2,190 rev

SLEEFS Solid Football Spats Cleat Covers Compression Cleat Covers for Football Drip Turf Protection & Style (Black S/M)

SLEEFS$15.164.6★1,220 rev

Exxact Sports Spats Football Cleat Covers - Keep Your Laces Tied and Cleats Clean Football Spats for Cleats Perfect for Baseball Soccer Lacrosse Hockey (Black Medium)

Exxact Sports$9.844.5★229 rev

Newest

by launch date

SLEEFS Faith Cross Spats/Cleat Covers Athletic Ankle Protection & Turf Guard

SLEEFS$16.31474 rev

7mo ago

Gridiron Gladiator Football Spats - Spat Cleat Covers for Youth or Adult - Cover Cleats for Baseball Soccer Football - Shoe Sleeves - Sports Gear - Green - Small

Gridiron Gladiator$9.89996 rev

1y ago

Gridiron Gladiator Football Spats - Spat Cleat Covers for Youth or Adult - Cover Cleats for Baseball Soccer Football - Shoe Sleeves - Sports Gear - Orange - Medium

Gridiron Gladiator$10.46996 rev

1y ago

Gridiron Gladiator Cleat Covers - Football Spats - Football Cleat Cover - Cleat Spats for Soccer Baseball & Softball

Gridiron Gladiator$8.61996 rev

3y ago

Exxact Sports Spats Football Cleat Covers - Keep Your Laces Tied and Cleats Clean Football Spats for Cleats Perfect for Baseball Soccer Lacrosse Hockey (Black Medium)

Exxact Sports$9.84229 rev

3y ago

What buyers say about cleat covers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great items”

Ease Of Use11%

“Easy to use”

Value For Money11%

“Not badly priced for being able to put on everyday shoes”

Advertised Vs Actual Product10%

“Description was good”

Size-Overall8%

“Fit well”

Grip5%

“Love this stuff its great for fore grips that get hot”

Durability5%

“Very durable, well made material”

Adhesion/Stickiness4%

“Great tape”

Comfort-Overall3%

“its comfortable”

Drop/Impact Protection1%

“Lace covers well and protects”

What buyers complain about

Durability30%

“isn't made to last long at all”

Quality-Overall13%

“Poor quality”

Size-Overall11%

“it was a little bit bigger”

Ease Of Use9%

“otherwise it'll be really hard to put em on”

Adhesion/Stickiness7%

“This is self adhering over wrap tape”

Material Quality6%

“The material just isn't quality”

Color4%

“Wish they had more colors”

Top return reasons

Size-Overall60%

Feet Fit5%

Length5%

Durability4%

Material Quality4%

Color4%

Advertised Vs Actual Product3%

Value For Money3%

Functionality-Overall2%

Width2%

Common questions

Is cleat covers profitable to sell on Amazon United States?: The niche generates $38K/yr across 54 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Skip it (48/100).
How competitive is the cleat covers niche?: 17 brands and 24 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in cleat covers?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.
When does demand for cleat covers peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 11.4× the quietest.
What does it cost to enter the cleat covers niche?: Listings span $5.77–$22.03; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 1,216 reviews — the moat a new listing must climb.